UNIVERSITY of Bradfordfaculty of Management and Lawprogramme Title: Bsc (Hons) Marketing

UNIVERSITY OF BRADFORDFaculty of Management and LawProgramme title: BSc (Hons) Marketing

Introduction

Marketing is an exciting and dynamic subject that is central to our lives in the twenty-first century. Marketing is the area of management responsible for researching customer needs and finding innovative and better ways to deliver value and customer satisfaction. This may involve product and service development, planning, pricing, advertising, promotion and distribution.Marketing also focuses on developing and managing relationships with customers, competitors, partners, suppliers and other stakeholders. Studying Marketingincludes the study of consumer psychology and behaviour, the interface of business with society and culture, as well as international economics, management and innovation.

Employers have recognised the need for marketing expertise in all organizations asMarketing is equally relevant in small businesses as well as large corporations, and in charities and non-profit organizations

Underpinned by a sound understanding of the other business and management disciplines, this course will provide you with highly valued specialist marketing expertise to enable you to build a rewarding career in a wide variety of organizations.

The curriculum is designed in such a way that you develop a grounding in all aspects of business and management studies at Stage 1, and thereafter you have a fixed diet of modules across all management disciplines, selected by MDIS in consultation with Bradford and current students. This diet is approved by the International Partnership Manager and Associate Dean to ensure a varied and dynamic student experience on this generalist programme.

This programme is delivered at MDIS Singapore in accordance with the University of Bradford’s Quality Assurance processes and regulations. The University of Bradford is active in assuring the quality of the student experience, teaching & learning and assessment through a formal process of annual monitoring and periodic review. By the end of the programme you will have achieved all of the programme learning outcomes and past graduates have been employed in roles such as brand management, marketing research, sales, retail management, PR, direct marketing, digital marketing, advertising and promotion.

Programme Aims

The programme is intended to:

• Provide you with the means to develop personal transferable and managerial skills fundamental for your career development and future progression
• Equip you with the knowledge, understanding and skills to prepare you for an effective career in marketing management or for further study in marketing
• Provide a supportive, structured environment in which you are encouraged to develop independent learning skills for lifelong learning.
• Develop in you an appreciation of the principles and importance of sustainability in the context of the global business environment
• Provide you with the skills and competences to enhance your employability and which will open up opportunities for meaningful employment when you graduate.

Programme Learning Outcomes

When you have completed Level 4 of the programme you will be able to:

LO1 Demonstrate an understanding of management knowledge within the various key business and management disciplines including, for example, a generalised awareness of business, economics; accounting and finance; marketing; operations, information and data management; and human resource management.

LO2Understand skills for the management of people, finance, marketing and operations.

LO3 Understand the sustainability agenda in its broadest sense.

LO4 Demonstrate information technology skills relevant to an evolving business environment.

LO5 Interpret and relay information to describe business decisions.

LO6 Express confidence in report writing and oral presentation.

LO7 Engage in effective team working skills and demonstrate the ability to work effectively with others.

LO8 Identify your on-going professional and career development needs and to take action to maintain your knowledge and skills.

When you have completed Level 5 of this programme you will be able to:

LO9 Assess and apply marketing tools and techniques in order to inform business decision making processes.

LO10 Classify and evaluate theory in order to support complex decision making.

LO11 Understand specialist knowledge in marketing reflecting your choice of modules from the range of options on offer.

LO12 Select and apply appropriately skills for the management of people, finance, marketing and operations.

LO13 Review and analyse business decisions, taking into account the complexity of the sustainability agenda in its broadest sense.

LO14 Demonstrate the ability to assess information and be creative in problem solving.

LO15 Compare business issues in both written and oral presentation.

LO16 Recognise and evaluate the value of collaborative working.

LO17 Review your on-going professional and career development needs and to take action to maintain your knowledge and skills.

When you have completed Level 6 of this programme you will be able to:

LO18 Critically evaluate and then apply appropriate theories, models, techniques and tools for the analysis of business and marketing situations and for the solution of business and marketing problems.

LO19 Appraise and apply advanced specialist knowledge in particular subject areas which will reflect your choice of modules from the range of options on offer.

LO20 Evaluate the development of appropriate polices and strategies within a changing global environment to meet stakeholder interests and engage with the complexity of the sustainability agenda in its broadest sense.

LO21 Research, analyse and evaluate information to inform business and marketing decision making and debate.

LO22 Critically evaluate and debate theory and practice in written and oral presentation.

LO23 Initiate and take personal responsibility for successful and collaborative working.

A Bachelor’s degree (Ordinary) may be awarded to students who have demonstrated:

• a systematic understanding of key aspects of their field of study, including acquisition of coherent and detailed knowledge informed by aspects of general business and management.
• an ability to deploy accurately established techniques of analysis and enquiry within general business and management.
• conceptual understanding that enables the student:
• to devise and sustain arguments, and/or to solve problems, using ideas and techniques.
• to describe and comment upon particular aspects of current research, or equivalent scholarship, or practice in general business and management.
• an appreciation of the uncertainty, ambiguity and limits of knowledge.
• the ability to manage their own learning, and to make use of primary sources.

Typically, holders of the qualification will be able to:

• apply the methods and techniques that they have learned to review, consolidate, extend and apply their knowledge and understanding.
• communicate information, ideas, problems and solutions to both specialist and non specialist audiences.

And holders will have:

• the qualities and transferable skills necessary for employment requiring:
• the exercise of initiative and personal responsibility
• the learning ability needed to undertake appropriate further training of a professional or equivalent nature.

The holders of a Bachelor’s degree (Ordinary) will meet the above learning outcomes, but undertake fewer credit requirements as per University regulations.

Curriculum

The map of your studies is detailed in the following section. Each taught ‘year’, or Stage, of the BSc (Hons) programme at MDIS consists of three terms with 40 credits being studied in each term. These terms begin in January, May and September.

A number of modules are core to the programme (compulsory for all students) and have two primary purposes. The first set, found exclusively in Stage 1, are foundational modules which provide grounding in all of the basic business and management programme areas. Stage 2 has 70 credits worth of core modules, and provides both an employability focus and the start of the marketing specialisms for this programme. By the end of this stage, you will have gained skills in key marketing areas and begun to develop research skills that underpin your evaluation of both theory and application. In Stage 3 you will study 80 credits of core modules in both strategic disciplines and further specialist areas related to marketing.

In addition to these core subjects, MDIS will select, through a process of consultation, and incorporating student feedback, a fixed diet of additional modules for this programme. These are selected from a wide range of options from all areas within the study of business and management designed and delivered at the Bradford campus. The full list of the current Bradford optional modules is provided in the tables below. By the end of the programme you will have achieved all of the programme learning outcomes.

You will see in the tables below that the core programme modules are aligned to set study periods (terms: Jan, May or Sep), the optional module diet timings will change on a regular basis and so do not have a designated study period (year).

Stage 1 – Framework for Higher Education Level 4

Students who have achieved at least 120 credit points at Level 4 may exit the programme and are eligible for the award of Certificate of Higher Education.

Stage 2 – Framework for Higher Education Level 5

Students who have achieved at least 120 credit points at Level 5 may exit the programme and are eligible for the award of Diploma of Higher Education.

Stage 3 – Framework for Higher Education Level 6 (Honours Degree)

The curriculum may change, subject to the University's programme approval, monitoring and review procedures.

Learning, Teaching and Assessment Strategies

Your programme of study has three, approximately one year long, stages of study. Within each stage you will gain a range of knowledge and understanding specific to marketing, business and management, and personal transferable skills, which will improve and enhance your ability to excel at university and beyond.

Stage 1 of the programme contains only core modules and provides the foundation level understanding to support the attainment of learning outcomes 1 to 8. During Stage 1 core knowledge and understanding of business and management will be introduced (LO1-5). Alongside which, key graduate learner skills including communication and the correct sourcing, use of and presentation of information including referencing will be introduced. Such skills will enable you to write in an academic manner (LO6) and begin to reflect on the value and usefulness of the information (LO5) with which you are presented, engage in team working (LO7) and consider your future career paths (LO8).

Stage 2 contains core modules in Business Law and Employability and Enterprise Skills. MAN2011M Business Law continues the development of theory and provides more specialist knowledge to underpin business decision making (LO11) and MAN2012L Employability and Enterprise Skills supports the attainment of core transferable skills such as problem solving and career enhancement (LO14 and 17).

Stage 2 of the programme begins to develop specialist knowledge and understanding of the key aspects of Marketing. The core modules focus on practical specialist marketing disciplines (LO9, 11 and 13), while providing ample opportunity to engage with current theory in order to enhance understanding of consumer decision making (MAN0702M Consumer Behaviour) and the potential to influence their decisions through effective communication(MAN0707M Integrated Marketing Communications) and better marketing decision making (LO10, 11 & 14).

There is also the opportunity for optional modules in other disciplines to further enhance your knowledge gained at Stage 1.

During Stage 2 you will encounter a wide variety of assessments that build and test graduate attributes (LO14, 15 and 16), the focus here is more on interpretation and evaluation, rather than understanding and description (LO9-16).

As a Stage 3 student, you will be prepared to demonstrate your ability as an independent learner. For the final stage, advanced specialist knowledge in Marketing and Strategy is gained via the core modules. You will be presented with teaching materials, methods and assessment strategies that will require you to be more evaluative and critical of theory and utilise problem solving skills, often in relation to advanced business scenarios in either your core or chosen option modules (LO19-20). For instanceMAN0710M Retail Marketing provides the opportunity to work in teams, competing with others in a computerised Business simulation. (LO 18, 21, & 23).

Graduate transferable skills with be gained as you research information in depth (LO21) and communicate this effectively, either individually (LO22) or as part of a group (LO23).

The Faculty of Management and Law prides itself on providing an educational experience which is informed by the world class research of the Faculty’s academic staff. The Faculty also has a long tradition of ensuring that students develop academically with knowledge, understanding and personal skills that are relevant and fit the needs of contemporary business. Together, the exploration of leading research ideas and the application of knowledge and skills to real business problems pose interesting and appropriate challenges to our students.

We understand you may arrive from school, college or some other route as a tutor dependent learner, following prescribed lesson plans and assessments. Through a transformational educational experience you will graduate as an independent learner, able to identify your own learning needs, sources of information and an ability to critically evaluate, reflect upon and develop your own learning. This process of transformation will be gradual, progressive and supportive. Through each stage of study progressively more advanced skills, experiences and expectations will be introduced, challenging you to mature as a learner within a supportive and developmental environment.

Methods of assessment vary according to the learning outcomes of particular modules and the stage of study. Accordingly, a mixture of closed and open book examinations, essays, case study analysis, computer assisted assessment, group work and presentations will be used to assess your learning. Throughout the programme your learning will be supported using various methods of formative assessment and feedback. This is to help you progress your studies and support your continuing development.

For all taught modules your learning will be directed, supported and reinforced through a combination of lectures, tutorials, small group seminars, virtual learning environment activities and guided private studies.

Generally, for each module, you will attend sessions during which you will be in direct contact with teaching staff. Your learning will be supplemented by private and group study (as appropriate) following the direction of module teaching staff. All teaching will be supported by information and activities provided through the University’s virtual learning environment.

One of the Faculty’s main aims is to address major challenges for business and society such as global responsibility and sustainable development and the BSc (Hons) Marketing seeks to prepare students who are able to contribute in an effective manner to debates about sustainable development and critically appraise the relationship(s) between the social, economic and environmental dimensions. Our intention is to nurture students who can apply the principles of sustainable development in their professional capacity.

Assessment Regulations

This Programme conforms to the standard University Assessment Regulations which are available at the following link:

Admission Requirements

The University welcomes applications from all potential students regardless of their previous academic experience; offers are made following detailed consideration of each individual application. Most important in the decision to offer a place is our assessment of a candidate’s potential to benefit from their studies and of their ability to succeed on this particular programme. Entrance requirements for each programme will vary but consideration of your application will be based on a combination of your formal academic qualifications and other relevant experience.

If you have prior certificated learning or professional experience which may be equivalent to parts of this programme, the University has procedures to evaluate this learning in order to provide you with exemptions from specified modules contained within the curriculum. Please talk to us if you do not fit the standard pattern of entry qualifications.

The University of Bradford has always welcomed applications from disabled students, and these will be considered on the same academic grounds as are applied to all applicants. If you have some form of disability you may wish to contact MDIS and/or the University’s Admissions Office before you apply.