The Asia Automotive Industry 2009 Yearbook -Automobile-
Chapter One
Current Situation and Outlook of Asia Auto Industry1
Industry Outlook：
Asian Automotive Industry Tops Nine Million Units from Expansion in India and Thailand 2
◇Development as Production and Export Base and Establishment of Own Operating Systems 4
◇Asia Becoming an Epitome of the Competition among Global Automakers6
◇Potential for Development as Production Hubs for Motorcycles and Motorcycle Parts 8
Market Overview：
Expectation for Asian Sales Volume to Record 12 Million Units in 2015 from 5.55 Million Units in 2007 10
◇Asian Sales Volume in 2007 Recovered from 2006 Stagnation 10
◇Motorcycle Market Growth and Potential Demand Expansion 12
Features：
Marketing and Cost Competition Focus in Asia 14
◇Response to Market Demand Required for Government-led Eco Car Project 14
◇Impact of the Tata Nano Market Launch 16
◇Main Competition in the A2/A3 Compact/Midsize Segment 18
◇MPV Demand Remains High in the Asian Market 18
Chapter Two
East Asia 21
China：
Acquisition of Independent Technology Required in the Two-Tiered Industrial System of the Auto Part Industry 22
◇Immobilized Dual Structure in Response to Domestic Market Expansion after Accession to the WTO 22
◇Acquisition of Independent Technological Capability Aimed in the 11th Five-Year Guidelines24
◇Centralization of Environment and Safety Issues and Acquisition of Technologies Against
Them 26
Taiwan：
Development of Exports and Business Expansion in China and Establishment of the Overseas Development Strategies 30
◇Need to Strengthen High-Mix Low-Volume Production Capacity and Development in Export Strategy to Recover the Industry Up to a 400,000 Unit Volume 32
◇China Motor and Yulon Try to Progress Operations in China 34
◇Market Volume Estimated to Remain at 400,000 Unit Volume While Waiting for Market Expansion Constraints to be Resolved 36
◇Political Stability and Positive Replacement Demand Open the Way for Market Recovery 37
◇Despite Joining WTO, the Effects of Tariff Reduction on Imported Car Sales Seems to be Limited 38
Korea：
Strengthening of Global Product Acquisition and Domestic-Foreign Balance to Become One of the World's Top Four Automobile Producing Nations 40
◇Expansion of Free Trade Agreements and Response to Environmental Issues for a Strengthening of Exports to Developed Nations 41
◇Realization of Production in 2007 of 4 Million Units for the First Time Due to Positive Exports and Progress in Manufacturing and Development 45
◇Global Strategies of Hyundai and Kia Groups Call into Question Domestic and Foreign Business Equilibrium 47
◇Introduction of New Standards for Mini Vehicles Carry Expectations of a Lift in the Market and Product Expansion for Each Maker 49
◇Diversification of Products in the SUV Segment and Active Release of Vehicles into the Upper Class Passenger Market 50
◇Entry Expansion of Japanese Brands Due to Increases in Volume Sales in the Imported Vehicle Market 52
Chapter Three
South East Asia 57
Thailand：
Kick-Starting Plans for the ?Eco Car?Brings Annual Production of 2 Million Vehicles into Sight, Expanding Investment in the Small Car Sector 58
◇Acceleration of Vehicle Components Production Accumulation and Export Base Strengthening for Eco Car Project 60
◇Economic Slowdown in 2006-2007 Due to Rising Oil Costs and Unstable Political Conditions to Impact on Automobile Market from 2008 66
◇Automobile Makers Active to Enter New Markets Following Increased Demand and FTAs 68
◇Excise Duty Reductions for E20 Compliant Cars and Expansion of the Passenger Vehicle Market by the‘Eco Car’ 70
◇Export Driven Automobile Production Expands, Aiming for Annual Eco Car Volume of 2 Million Units from 2010 70
◇Auto Manufacturers Begin Preparations to Start the Eco Car Project 75
◇Strengthening of CBU Bases Progress, Driven by Exports to the Middle East and Australia 78
Indonesia：
Assessment of Auto Industry Development Looking to Production of 1.5 Million Units by 2015 80
◇Future Automobile Industry Policy Aiming for Production of 4 Million Units in 2025 82
◇Potential Sales of 750,000 Units in 2010 through Maximization of Dormant Growth 86
◇Demand for MPV Greatest by New Users over Upgrades and Second Vehicle Purchases 86
◇Auto Finance Supports Expansion of Vehicle Sales, Increasing Business for Japanese Trading Companies 91
◇Rapid Expansion of Compact Multipurpose Vehicle Production, Leading to Expectations of 1 Million Units in 2010 92
Malaysia：
An Attractive Plan for Promoting Malaysia as an Export Hub for International Car Makers 96
◇A Measure to Attract Investment from Foreign Automakers 97
◇Vehicle Market is to Expand, Increasing Demand Boosted by a New Proton Model 98
◇Vehicle Production Rebounds in 2008, Boosted by Increasing Domestic Demand 102
◇Seeking a Way to Make Malaysia an Export Hub Focusing on National Car Makers 103
Philippines：
Entering a Period of Market Recovery, Searching for Development Strategy to Realize Sales of 200,000 Units and Exports of 50,000 Units 106
◇Clarification of Medium Term Production Development Scenario Required for Period of Market Recovery 108
◇Development of Production Base Expected through Promotion of FTA with Nations other than ASEAN 109
◇Market Recovery Driven by Light Commercial Vehicles, Active Release of New Basic Segment Passenger Car Models 111
◇Effect of Ban on Used Imports Evident, Government Leadership over Jeepney Restrictions Questioned 113
Singapore：
Competition Intensifies on Reduced Demand Due to COE Issue Restraints 114
◇Rising Vehicle Ownership Leads to COE Issue Restrictions from 2009 115
◇While the Overall Auto Market Shrinks, Turnover of High-End Class Brand Vehicles Expands 117
Vietnam：
Clarification of a Medium and Long Term Automotive Industry Development Strategy 120
◇Core Vehicle Class Clarification Questions Automotive Development Policy 121
◇Domestic-Made Vehicle Sales Double in 2007, Boosted by Passenger Cars and Chinese Brand Trucks 122
Chapter Four
South Asia 125
India：
Gaining Export Competitiveness on the Back of Increased Domestic Demand, Looking for Growth in the Auto Industry at Home and Abroad 126
◇New Model Launches Increasing in the Small Car Market 129
◇A2 Compact Segment, the Driving Force in Vehicles Sales 134
◇Production Tops 2.2 Million Vehicles in 2007, Plans for Build-up of Capacity by
Manufacturers 138
◇Focus on Small Cars for Expansion of Completed Vehicles Exports 141
Pakistan：
Strengthening of Parts Production Expansion and Technical Expertise to Realize Capacity of 500,000 Units in FY201 144
◇Start of New Automotive Industry Policy, Strengthening Campaign to Attract Auto Parts Industry and Technical Expertise 145
◇Slowdown of Automobile Market in 2007 Due to Rising Interest Rates and Political Instability 148
◇Introduction of Preferential Investment Policies for Realization of FY2011 Passenger Vehicle Target 149
Appendix
Asia Automotive Industry Statistics 153
【Taiwan: Vehicle Production by Model （2003-2007, Jan-Jun 2007-2008）】 154
【Taiwan: Vehicle Production by Manufacturer （2003-2007, Jan-Jun 2007-2008）】 154
【Taiwan: Vehicle Production by Manufacturer, Type and Model （2003-2007, Jan-Jun 2007-2008）】 154
【Taiwan: Vehicle Production by Manufacturer, Type and Model （2003-2007, Jan-Jun 2007-2008）】（Continued） 155
【Taiwan: Vehicle Sales by Type （2003-2007, Jan-Jun 2007-2008）】 156
【Taiwan: Vehicle Sales by Brand （2003-2007, Jan-Jun 2007-2008）】 156
【Korea: Vehicle Production by Type （2003-2007, Jan-Jun 2007-2008）】 157
【Korea: Vehicle Production by Manufacturer （2003-2007, Jan-Jun 2007-2008）】 157
【Korea: Vehicle Production by Manufacturer, Type and Model （2003-2007, Jan-Jun 2007-2008）】 157
【Korea: Vehicle Productianufacturer, Typon by Me and Model （2003-2007, Jan-Jun 2007-2008）】（Continued） 158
【Korea: Vehicle Sales by Type （2003-2007, Jan-Jun 2007-2008）】 159
【Korea: Domestically-Produced Vehicle Sales by Brand （2003-2007, Jan-Jun 2007-2008）】 159
【Korea: Domestically-Produced Vehicle Sales by Manufacturer, Type and Model （2003-2007, Jan-Jun 2007-2008）】 159
【Korea: Domestically-Produced Vehicle Sales by Manufacturer, Type and Model （2003-2007, Jan-Jun 2007-2008）】（Continued） 160
【Korea: Imported Car Sales by Brand （2003-2007, Jan-Jun 2007-2008）】 160
【Thailand: Vehicle Production by Type and Segment （2003-2007, Jan-Jun 2007-2008）】 161
【Thailand: Vehicle Production by Manufacturer （2003-2007, Jan-Jun 2007-2008）】 161
【Thailand: Vehicle Sales by Type （2003-2007, Jan-Jun 2007-2008）】 162
【Thailand: Vehicle Sales by Brand （2003-2007, Jan-Jun 2007-2008）】 162
【Indonesia: Vehicle Production by Type and Category （2003-2007, Jan-Jun 2007-2008）】 163
【Indonesia: Vehicle Sales by Type （2003-2007, Jan-Jun 2007-2008）】 163
【Indonesia: Vehicle Sales by Brand （2003-2007, Jan-Jun 2007-2008）】 163
【Malaysia: Vehicle Production by Type （2003-2007, Jan-Jun 2007-2008）】 164
【Malaysia: Vehicle Production by Brand （2003-2007, Jan-Jun 2007-2008）】 164
【Malaysia: Vehicle Sales by Type （2003-2007, Jan-Jun 2007-2008）】 165
【Malaysia: Vehicle Sales by Brand （2003-2007, Jan-Jun 2007-2008）】 165
【Malaysia: Vehicle Production by Brand and Model （2003-2007, Jan-Jun 2007-2008）】 166
【Malaysia: Vehicle Production by Brand and Model （2003-2007, Jan-Jun 2007-2008）】（Continued） 167
【Philippines: Vehicle Sales by Type （2003-2007, Jan-Jun 2007-2008）】 168
【Philippines: Vehicle Sales by Brand （2003-2007, Jan-Jun 2007-2008）】 168
【Philippines: Vehicle Sales by Brand and Model （2003-2007, Jan-Jun 2007-2008）】 168
【Philippines: Vehicle Sales by Brand and Model （2003-2007, Jan-Jun 2007-2008）】（Continued）169
【Singapore: Vehicle Sales by Type （2003-2007, Jan-Jun 2007-2008）】 170
【Singapore: Vehicle Sales by Brand （2003-2007, Jan-Jun 2007-2008）】 170
【Singapore: Passenger Car Sales by Brand and Model （2003-2007, Jan-Jun 2007-2008）】 170
【Singapore: Passenger Car Sales by Brand and Model （2003-2007, Jan-Jun 2007-2008）】（Continued） 171
【Singapore: Passenger Car Sales by Brand and Model （2003-2007, Jan-Jun 2007-2008）】（Continued） 172
【Vietnam: Domestically-Assembled Vehicle Sales by Type
（2003-2007, Jan-Jun 2007-2008）】 173
【Vietnam: Domestically-Assembled Vehicle Sales by Brand
（2003-2007, Jan-Jun 2007-2008）】 173
【Vietnam: Domestically-Assembled PC/SUV/MPV Sales by Brand and Model
（2003-2007, Jan-Jun 2007-2008）】 174
【India: Vehicle Production by Type （2003-2007, Jan-Jun 2007-2008）】 175
【India: Vehicle Production by Manufacturer （2003-2007, Jan-Jun 2007-2008）】 175
【India: Domestically-Produced Vehicle Sales by Type （2003-2007, Jan-Jun 2007-2008）】 175
【India: Domestically-Produced Vehicle Sales by Manufacturer （2003-2007, Jan-Jun 2007-2008）】 175
【Pakistan: Vehicle Production by Type （2003-2007, Jan-Jun 2007-2008）】 176
【Pakistan: Vehicle Production by Brand （2003-2007, Jan-Jun 2007-2008）】 176
【Pakistan: Vehicle Production by Brand and Model （2003-2007, Jan-Jun 2007-2008）】 176
【Pakistan: Domestically-Produced Vehicle Sales by Type（FY2003-2004, 2005-2007,Jan-Jun 2007-2008）】 177
【Pakistan: Domestically-Produced Vehicle Sales by Manufacturer（FY2003-2004, 2005-2007, Jan-Jun 2007-2008）】 177