York University
Faculty of Liberal Arts and Professional Studies
Administrative Studies
Fall 2013
COURSE OUTLINE
COURSE:
AP/ADMS3521 3.0 Section A Management of Electronic Commerce Systems
ADDITIONAL REQUIREMENTS:
AP/ADMS 2511 3.00 or AP/ITEC 1010 3.00; AP/ECON 1000 3.00; AP/ECON 1010 3.00. Course credit exclusions: None. PRIOR TO FALL 2009: Prerequisites: AK/ADMS 2511 3.00 or AK/ITEC 1010 3.00; AK/ECON 1000 3.00; AK/ECON 1010 3.00. Course credit exclusion(s): AK/ADMS 3521 3.00.
Students are personally responsible to ensure that they have the required prerequisites as stated in the course outline or in the course calendar. Students who do not have the prerequisites are at risk of being dropped from the course at any time during the course. The department will not be responsible for refunds resulting from students being dropped from a course due to a lack of the appropriate prerequisites.
REQUIRED COURSE TEXT / READINGS:
Chaffey, D. 2012. E-Business and E-Commerce Management: Strategy, Implementation and Practice, Fifth Edition, Pearson Education Limited.
Any additional required reading materials will be posted on the course web site.
Warning:
Photocopying more than 10% of a textbook is illegal, and may involve penalties. Do not duplicate textbooks or obtain these photocopies. Students are reminded of York University's policy regarding academic dishonesty as outlined in the York student calendars.
WEIGHTING OF COURSE:
Course Work / Description (See Also Class Web Site) / Due Date / WeightPractice Questions / To be completed in teams of 4 before class. Best 8 of 10 will be counted / At the beginning of each class (7pm) / 10%
e-commerce Project / E-commerce Project is worth 10% of Final grade and 5% is for the Presentation for a total of 15% / Project due the last class December 4th 7pm / 15%
Case Study Presentation / Group Case Study Presentations will be in class / Groups will present two case studies each in class / 5%
Midterm / Wednesday, October 16, 2013, 7.00 pm to 9:30 pm (In-class) A Physician's statement is required for reallocation of the midterm weight to the final exam. / 25%
Final / Cumulative: Covering Sessions 1 – 12 - Dec 10th to Dec 23rd / During Regular Examination Schedule / 45%
Total / / / 100%
COURSE INSTRUCTOR / CONTACT:
Course Director: John Kucharczuk
Office: Atkinson Building
E-mail:
Please send email messages from inside the YorkU.ca domain only. Plain text only, NO attachments of any kind. Email from outside the YorkU.ca domain may be blocked.
Office Hours: If you need to meet with me, please see me either before or after class. You can email the Professor at and can schedule a time on Friday morning or Thursday afternoon.
EXPANDED COURSE DESCRIPTION:
Provides students with a solid foundation about the realities and potential involved in applying electronic commerce. Particularly, we examine successful and unsuccessful strategic information systems in e-commerce, and look at how such systems are developed, managed, controlled and implemented.
ORGANIZATION OF THE COURSE:
Session Description and Reading / Assignments and Class WorkSession 1 – September 11, 2013, READ Chapter 1
Introduction to e-business and e-commerce – Marketplace analysis for e-commerce
Learning Objectives:
• Define the meaning and scope of e-business and e-commerce and their different elements
• Summarize the main reasons for adoption of e-commerce and e-business and barriers that may restrict adoption
Outline the ongoing business challenges of managing e-business and e-commerce in an organization. / Group Formation: Sign up for Case Study
Case Study will be appearing shortly in a separate document
First set of case studies are due on September 25th class
Session 2 – September 18, 2013, READ Chapter 2
E-business infrastructure and the E-environment
Learning Objectives:
• Complete an online marketplace analysis to assess competitor, customer and intermediary and competitor use of the Internet as part of strategy development
• Identify the main business and marketplace models for electronic communications and trading
• Evaluate the effectiveness of business and revenue models for online businesses.
• / First set of case studies are due on September 25th class
Session 3 – September 25, 2013, READ Chapter 3 & 4
E-Business Strategy
Learning Objectives:
• • Outline the hardware and software technologies used to build an e-business infrastructure within an organization and with its partners
• Outline the hardware and software requirements necessary to enable employee access to the Internet and hosting of e-commerce services.
• Identify the different elements of an organization macro-environment that impact on an organization’s e-business and e-marketing strategy
• Assess the impact of legal, privacy and ethical constraints or opportunities on a company
• Assess the role of macro-economic factors such as economics, governmental e-business policies, and taxation and legal constraints. / · Case 1.2 - North West Suppliers extends its reach online Page 34 Group Presentation
· Case 1.3 - eBay – the world’s largest e-business Page 40 – Hand in and Group Presentation
· Case 2.1 - I to I – a global marketplace for a start-up company Page 81 – Hand in and Group Presentation
· Case 3.1 - Innovation at Google page 103, Hand in and Group Presentation
· Case 3.2 - New architecture or just new hype? Page 159 – Group Presentation
Session 4 – October 2nd, 2013, READ Chapter 5
Supply Chain Management
Learning Objectives:
• Follow an appropriate strategy process model for e-business
• Apply tools to generate and select e-business strategies
• Outline alternative strategic approaches to achieve e-business. / · Case 4.1 The implications of globalization for consumer attitudes Page 218 – Hand in and Group Presentation
· Case 5.1 Capital One creates value through e-business Page 266 – Group Presentation
· Case 5.2 Setting the internet revenue contribution at Sandvik steel Page 271 – Group Presentation
· Case 5.3 Boo hoo – learning from the largest European dot-com failure Page 293 – Hand in and Group Presentation
Session 5 – October 9, 2013, READ Chapter 6 and 7
E-procurement
Learning Objectives:
• Identify the main elements of supply chain management and their relationship to the value chain and value networks
• Assess the potential of information systems to support supply chain management and the value chain.
• Identify the benefits and risks of
e-procurement
• Analyze procurement methods to evaluate cost savings
• Assess different options for integration of organizations’ information systems with e-procurement suppliers / · Case 6.1 Shell Chemicals redefines its customers’ supply chain – Page 318, Hand in and Group Presentation
· Case 6.3 Argos uses e-supply chain management to improve customer convenience Page 339, Group Presentation
· Case 6.3 RFID: keeping track starts its move to a faster track Page 348, Group Presentation
· Case 7.1 Cambridge Consultants reduce costs through e-procurement Page 362, Hand in and Group Presentation
· Case 7.2 Covisint – a typical history of a B2B marketplace? Page 372 – Group Presentation
Session 6 - Midterm exam (covering Sessions 1 to 5 inclusive)
Wednesday, October 16, 2013, 7:00 pm to 9:00 pm
• Covering Chapters 1-7
Session 7 – October 23, 2013, READ Chapter 8
E-marketing
Learning Objectives:
• Assess the need for separate e-business and e-marketing strategies
• Create an outline e-marketing plan intended to implement the e-marketing strategy
• Distinguish between marketing communications characteristics of traditional and new media. / · Case 8.1 The e-evolution of easyJet’s online revenue contribution Page 402, Hand in and Group Presentation
· Case 8.2 Dell gets closer to its customers online Page 425, Group Presentation
No Class Wednesday October 30th / Co-curricular Days
Session 8 – November 6, 2013, READ Chapter 9
Customer relationship management
Learning Objectives:
• Outline different methods of acquiring customers via electronic media
• Evaluate different buyer behaviour amongst online customers
• Describe techniques for retaining customers and cross- and up-selling using new media. / Case 9.1 Tesco.com increases product range and uses triggered communications to support CRM Page 519, Hand in and Group Presentation
Session 9 – November 13 2013, READ Chapter 10
Change Management – Implementation
Learning Objectives:
• Identify the different types of change that need to managed for e-commerce
• Develop an outline plan for implementing e-commerce change
• Describe alternative approaches to organizational structure resulting from organizational change. / · Case 10.1 Process management: making complex business simpler Page 543, Group Presentation
· Case 10.2 Using Enterprise 2.0 tools to support knowledge management at Janssen-Cilag Australia Page 568, Group Presentation
Session 10 – November 20, 2013 read Chapter 11,
Analysis & design
Learning Objectives:
• Summarize approaches for analysing requirements for e-business systems
• Identify key elements of approaches to improve the interface design and security design of e-commerce systems / · Case 11.1 Dabs.com refines its web store Page 622 Hand in and Group Presentation
·
· Case 11.2 Building an e-business fortress Page 643, Group Presentation
Session 11 – November 27 2013 READ Chapter 12
E-business service implementation & optimization
Learning Objectives:
• Produce a plan to minimize the risks involved with the launch phase of an e-business application
• Define a process for the effective optimization of an e-business system
• Create a plan to measure the effectiveness of sell-side e-business applications using web analytics tools / · Case 12.1 Learning from Amazon’s culture of metrics Page 695, Hand in and Group Presentation
Session 12 – December 4 2013
Group Presentations of E-commerce Project and Course Review / E-commerce Project Due at the beginning of the class (10%) with Group Presentations to follow (5%)
Session 13 -- Final Examination
During regular examination schedule (December 10-23, 2013)
Cumulative: Covering Sessions 1 – 12
COURSE LEARNING OBJECTIVES:
At the end of the course the student should be able to prepare a written document containing an e-commerce business plan proposal.
In order to prepare the e-commerce plan the student will have to:
· Understand and explain the most relevant technological, organizational and economic issues of e-commerce and e-business
· Develop and implement e-business and e-commerce strategies that are suited to an organization
· Define an e-marketing strategy analyzing the demand and defining the target market
· Perform an economic evaluation of costs and benefits of an e-c0mmerce / e-business project including a budget
· Determine the technology infrastructure requirements for the e-commerce strategy solution suited to an organization
· Developing an implementation plan including timeframe milestone and allocation suited to an organization
· Developing and analyzing the performance metrics of an e-commerce / e-business project
The course will cover the tools necessary to perform these analyses and the preparation of the e-commerce plan proposal.
Course Assignment (E-commerce Project):
The e-commerce projects will focus on the Canadian Publishing industry. Each group will have a different project. More details will be provided in class and posted on the course website.
This assignment is worth a total of 15% of your final grade. The mark breakdown will be 10% for the final report which is to be submitted in Session 12 (December 4th, 2013) and 5% for the presentation of this e-commerce Project on December 4th 2013 (in class).
ADDITIONAL INFORMATION / NOTES:
A completed medical form (physician's statement) as provided by the Registrar’s Office:
http://www.yorku.ca/laps/council/students/documents/APS.pdf
Physician statements need to be from the same day as the midterm or the day immediately after. Physician statements older than one day after the date of the midterm exam will not be accepted and the request to add the amount to the final examination will be denied.
Deferred standing may be granted to students who are unable to write their final examination at the scheduled time or to submit their outstanding course work on the last day of classes. In order to apply for deferred standing, students must register at http://apps.eso.yorku.ca/apps/adms/deferredexams.nsf then subsequently
hand in a completed DSA (Deferred Standing Agreement) form with supporting documentation directly to the main office of the School of Administrative Studies (282 Atkinson). Write your ticket number from the online registration system directly onto the DSA form. The DSA and supporting documentation must be submitted no later than five (5) business days from the date of the exam to the main office of the School of Administrative Studies (282 Atkinson), NOT to the Course Director.
These requests will be considered on their merit and decisions will be made on a case by case basis. Decisions will be made availableby logging into the following link: http://apps.eso.yorku.ca/apps/adms/deferredexams.nsf. Noindividualized communication will be sent by the School to thestudents (no letter or e-mails).
Students with an approved DSA will be able to write their deferred examination during the School's deferred examination period.No further extensions of deferred exams shall be granted.The format and covered content of the deferred examination may be different from that of the originally scheduled examination. The deferred exam may be closed book, cumulative and comprehensive and may include all subjects/topics of the textbook whether they have been covered in class or not. Any request for deferred standing on medical grounds must include an Attending Physician's Statement form; a “Doctor’s Note” will not be accepted.
DSA Form: http://www.registrar.yorku.ca/pdf/deferred_standing_agreement.pdf
Attending Physician's Statement form:http://www.yorku.ca/laps/council/students/documents/APS.pdf
The deferred examinations for the Fall 2013 term shall be held in the period
January 24 - 26, 2014.