University Address:Home Contact Info

Elten Briggs

University Address:Home Contact Info:

Box 19469E-mail:

Business Building

Arlington, TX 76019-0469

Phone: (817) 272 – 0532

Fax:(817) 272 – 2854

E-mail:

EDUCATION

Ph.D.The University of Oklahoma; Norman, OK. (Summer 2006)

Major: Business Administration/MarketingOverall GPA: 3.98

Dissertation: “An Examination into the Nature of Satisfaction Formation in a Continually Delivered Business Service Context”

Co-Chairs: Patricia J. Daugherty and Timothy D. Landry

B.A.Ouachita Baptist University; Arkadelphia, AR. (Spring 1997)

Double Major: Marketing and Math;Overall GPA: 3.86

ACADEMIC EMPLOYMENT EXPERIENCE

Fa-2012 to PresentAssociate Professor, TheUniversity of Texas at Arlington, Department of Marketing, Arlington TX

Fa-2006 to Su ‘12Assistant Professor, TheUniversity of Texas at Arlington, Department of Marketing, Arlington TX

Fa-2004 to Su ‘06Adjunct Instructor, The University of Oklahoma, Department of Marketing and Supply Chain Management, Norman, OK.

Su-2004 to Sp ‘05Led team that developed a web-based course in Principles of Marketing for The University of Oklahoma, Center for Independent and Distance Learning, Norman, OK.

Su-2002 to Su ‘06Principles of Marketing Instructor, The University of Oklahoma, Center for Independent and Distance Learning, Norman, OK.

Fa-2000 to Sp ‘04Research and Teaching Assistant, The University of Oklahoma, Department of Marketing, Norman, OK.

Courses TaughtUndergraduate: Principles of Marketing, Foundations of Marketing, Multicultural Marketing, Retailing and Services, Buyer Behavior

Graduate: Services Marketing Management, Marketing

Doctoral: Topics in Services Marketing, Marketing Strategy

PROFESSIONAL EMPLOYMENT EXPERIENCE

1997 – 1998Programmer Trainee, Alltel Information Services, Inc., Compass Bank, Birmingham, AL.

1998 – 2000Information System Specialist, Alltel Information Services, Inc., Local Oklahoma Bank, Oklahoma City, OK.

PRIMARY RESEARCH INTERESTS

Services Marketing (Especially Business-to-Business, Retailing, and Volunteerism); EthnicMarketing/Advertising; Applications of Social Identity Theory

REFEREED JOURNAL PUBLICATIONS

Briggs, Elten, Timothy Landry, and Patricia Daugherty (2016), “A Framework of Satisfaction Formation in Continually Delivered Business Services,” Journal of Business and Industrial Marketing, 33 (1), 112 – 122.

Briggs, Elten, Zhiyong Yang, Tracy R. Harmon, and Todd J. Arnold (2016), “How Do Differing Community Engagement Strategies Affect Consumer Responses to a Retailer?”Journal of Marketing Theory and Practice, 24 (1), 109 - 127

Briggs, Elten, Fernando Jaramillo, and FabrizioNaboa (2015), “Explicating Customer Orientation’s Influence on Frontline Employee Satisfaction”, The Service Industries Journal, 35 (3-4), 133-151.

Arnold, Todd J., Elten Briggs, Timothy D. Landry, and Tracy A. Suter (2013), “The Development of Retailer Community Functions”, Journal of Marketing Theory and Practice, 21 (3), 243 – 256.

Montoya, Detra and Elten Briggs (2013), “Shared Ethnicity Effects on Service Encounters: A Study across Three U.S. Subcultures”,Journal of Business Research, 66 (3), 314 – 320.

Briggs, Elten, Fernando Jaramillo, and William A. Weeks (2012), “The Influences of Ethical Climate and Organization Identity Comparisons on Salespeople and Their Job Performances”, Journal of Personal Selling and Sales Management, 32 (4), 421 – 436.

Briggs, Elten, Fernando Jaramillo,and William A. Weeks (2012), “Perceived Barriers to Career Advancement and Organizational Commitment in Sales”, Journal of Business Research, 65(7), 937 – 943.

Briggs, Elten, Timothy Landry, and Patricia Daugherty (2010), “Investigating the Influence of Velocity Performance on Satisfaction with Third Party Logistics Service”, Industrial Marketing Management, 39(4), 640 – 649.

Briggs, Elten, Timothy D. Landry, and Ivonne M. Torres (2010), “Services Influence on Minority Portrayals in Magazine Advertising” Journal of Services Marketing, 24(3), 209 – 218.

Briggs, Elten, Mark Peterson, and Gary Gregory (2010), “Toward a Better Understanding of Volunteering for Nonprofit Organizations: Explaining Volunteers’ Pro-Social Attitudes”, Journal of Macromarketing, 30(1), 61 – 76.

Briggs, Elten and Douglas Grisaffe (2010) “Service Performance—Loyalty Intentions Link in a Business-to-Business Context: The Role of Relational Exchange Outcomes and Customer Characteristics”, Journal of Service Research, 13(1), 37 – 51.

Torres, Ivonne M. and Elten Briggs (2007), "Identification Effects on Advertising Response: The Moderating Role of Involvement", Journal of Advertising, 36(3), 97 – 108.

Briggs, Elten, Timothy D. Landry, and Patricia Daugherty (2007), “Patronage in Continually Delivered Business Service Contexts”, Journal of Business Research, 60(11), 1144 – 1151.

Briggs, Elten, Timothy D. Landry, and Charles M. Wood (2007), “Beyond Just Being There: An Examination of the Impact of Attitudes, Materialism, and Self-Esteem on the Quality of Helping Behavior in Youth Volunteers”, Journal of Nonprofit and Public Sector Marketing, 18(2), 27 – 45.

Torrres, Ivonne M. and Elten Briggs (2005), “Does Hispanic Targeted Advertising Work for Services?”,Journal of Services Marketing, 19(3), 150 – 156.

Berger, Paul D., Ruth N. Bolton, Douglas Bowman, Elten Briggs, V. Kumar, A. Parasuraman, and Creed Terry (2002), “Marketing Actions and the Value of Customer Assets: A Framework for Customer Asset Management”,Journal of Service Research, 5(1): 39 – 54.

REFEREED CONFERENCE PROCEEDINGSAND PRESENTATIONS

Hsu, Liwu, Elten Briggs, and Timothy D. Landry (2016), "The Asymmetric Influence of Attribute Displacement Performance on Customer Evaluation of Service Experiences", abstracted in the proceedings of the Academy of Marketing Science annual conference.

Ghahghaei, Azam and Elten Briggs (2015), "Conceptualizing Overall Firm Satisfaction in a Business Services Context", abstracted in the proceedings of the Society for Marketing Advances annual conference

Syrdal, Holly and Elten Briggs (2015), "Social Media Engagement: It's a State of Mind", abstracted in the proceedings of the Society for Marketing Advancesannual conference

Price, Destiny and Elten Briggs (2014), “An Analysis of Sports Industry Career Preparation with a Focus on Sports Marketing Undergraduate Education,” abstracted in Once Retro Now Novel Again (MMA Spring Conference)

Briggs, Elten, Zhiyong Yang, and Tracy Harmon (2011), “How can Retailers Leverage Existing Organizational Identification through Partnership and Philanthropic Efforts? A Field Study,” abstracted in Marketing Theory and Applications (AMA Winter Educators’ Conference)

Briggs, Elten, David A. Griffith, and Hieu Nguyen (2009), “Information Value and Influence of Price on Quality Perception: Insights from Cue Utilization Theory”, abstracted in Enhancing Knowledge Development in Marketing, Vol. 20 (AMA Summer Educators’ Conference)

Briggs, Elten, Mark Peterson, and Gary Gregory (2008), “Toward a Better Understanding of Volunteering in the Citizen Sector of the Economy: Explaining Volunteers’ Pro-Social Attitudes” in Macromarketing: Systems, Causes, and Consequences (33rd Annual Macromarketing Conference)

Briggs, Elten and Timothy D. Landry (2008), “A Conceptual Model of Satisfaction Formation in Continually Delivered Business Service Contexts”, abstracted in Enhancing Knowledge Development in Marketing, Vol. 19 (AMA Summer Educators’ Conference).

Briggs, Elten and Timothy D. Landry (2008), “Minority Portrayals in Magazine Advertisements: Alternative Empirical Analyses”, abstractedin the Proceedings of the AMS Cultural Perspectives in Marketing Conference, Vol. 7.

Briggs, Elten and Timothy D. Landry (2007), “A 21st Century Examination of Black and Asian Portrayals in Magazine Advertising: Are Services Leading the Way?” abstracted in Advances in Marketing: Concepts, Models and Theories (SMA Annual Conference).

Briggs, Elten (2005), “Implications of Service Provider Innovativeness and Innovation Capability in Strategic Outsourcing Agreements”, abstracted in Developments in Marketing Science, Vol. 28(AMS Annual Conference).

Briggs, Elten, Timothy D. Landry, Charles M. Wood, and Todd Arnold (2005), “Beyond Just Being There: An Examination of the Impact of Attitudes, Materialism, and Self-Esteem on the Quality of Helping Behavior in Youth Volunteers”,abstracted in Marketing Theory and Applications, Vol. 16(AMA Winter Educators’ Conference).

Briggs, Elten and David A. Griffith (2002), “Global Standardization of Retail Web Sites: Insights from Cue Utilization Theory”, abstracted in Marketing Theory and Applications, Vol. 13, pg. 112 – 113 (AMA Winter Educators’ Conference).

OTHER PRESENTATIONS

Research Incubator Seminar Series Presentation for the UTA College of Business, “The Influence of Attribute Displacement Performance on Customer Evaluation of Service Experiences”, Arlington, TX, November 5, 2014.

Brown Bag Research Presentation for the UTA Department of Marketing, “Applications of Social Identity Theory to Personal Selling and Retail Context”, Arlington, TX, March 25, 2011.

Panel Member Presentation in “Special Session: Macromarketing Implications of the Current Economic Crisis”, at the AMA Summer Educator’s Conference, Chicago IL, August 9, 2009.

Panel Member Presentation in “Special Session: Social Entrepreneurship and Macromarketing”, at the Joint ISMD and MacromarketingSociety Conference, Washington DC, June 4, 2007.

HONORS AND AWARDS

2013Awarded access to Data from the Wharton Customer Analytics Initiative (WCAI)

2009Best Paper in the Retailing and Pricing Track, American Marketing Association Summer Educator’s Conference

2009Outstanding Service Recognition from the University of Texas at Arlington Chapter of the Black Student Association

2007McGraw-Hill/Irwin Stephen J. Shaw Award for Outstanding Conference Paper, Society of Marketing Advances Annual Conference

2007Best Paper in the Advertising and Marketing Communications Track, Society of Marketing AdvancesAnnual Conference

2005Winner, Society of Marketing Advances Doctoral Dissertation Proposal Competition

2003Michael F. Price College of Business Outstanding Graduate Teaching Assistant

2000 – 2003Ben Barnett Scholarship, TheUniversity of Oklahoma

1997Outstanding Student in Mathematics, Ouachita Baptist University

1997Senior Ouachitonian Man, Ouachita Baptist University

1993 – 1997Trustee’s Scholarship, Ouachita Baptist University

EXTERNAL PROFESSIONAL SERVICE

2016 Ad hoc Reviewer, Journal of the Academy of Marketing Science

2015Ad hoc Reviewer, International Journal of Hospitality Management

2013-PresentJournal of Business Research Editorial Review Board

2012-PresentService Industries Journal Editorial Review Board

2012-PresentJournal of Personal Selling and Sales Managementabstracts review board

2012Ad hoc reviewer, Journal of Public Policy and Marketing

2010Ad hoc reviewer, Applied Research and Quality of Life

2010Reviewer, American Marketing Association Summer Educator’s Conference: Interorganizational Issues Track;

2009Track Co-Chair(Services Marketing), Society of Marketing Advances Annual Conference

2009-PresentAd hoc reviewer, Journal of Service Research

2008-09Panel Discussant, Society of Marketing Advances Annual Conference:

Doctoral Consortium

2008, ‘12Ad hoc reviewer, Journal of Advertising

2007Reviewer, Society of Marketing Advances Annual Conference: Advertising and Marketing Communications Track

2006Presenter, PhD Project Marketing Doctoral Students Association Conference: “Preparing for Comps”

2005Special Session Co-Coordinator, American Marketing Association Summer Educator’s Conference: “The Academic Market, Current Trends, Hiring, and Interviewing”

2004-05Planning Committee, PhD Project Marketing Doctoral Students Association

2004ActingSession Chair, American Marketing Association Summer Educator’s Conference: “Evaluation of Services”

2003-04President, PhD Project Marketing Doctoral Student Association

2003Reviewer, American Marketing Association Summer Educator’s Conference: Relationship Marketing and Interorganizational Issues Track

2002-05Reviewer, American Marketing Association Summer Educator’s Conference: Global Marketing Track

UNIVERSITY/COLLEGE/DEPARTMENT/LOCAL SERVICE

College/Department Committees

2013-PresentMember, College of Business Strategic Planning Steering Committee

2013-2014Member, HCAD Director Search Committee

2012-PresentChair, Marketing Department Scholarship Committee

2012-PresentMember,Marketing Department Promotion and Tenure Committee

2012Member, College of Business Dean Search Committee

2011-PresentMember, Marketing Research Experience Program (REP)Committee

2010-2012Member, Marketing Department Scholarship Committee

2010-PresentCoordinator for MARK 3321 (Principles of Marketing)

2009-2010Member, College of Business Bylaws Committee

2006-2009

& 2011Member, Marketing Department Faculty Search Committee

2006-2007Member, special committee to reduce undergraduate majors to 120 hours (UTA College of Business)

Direct Student Observation

2016Instructor, Spring MARK 6352 Independent Study (Ashish Kalra)

2015-Present Dissertation Co-Chair, Ryan Rashad Abu Alsamh (UT-Arlington)

2015-PresentDissertation Chair, Azam Ghahghaei (UT-Arlington)

2015 Instructor, Spring MARK 6352 Independent Study (Azam Ghahghaei)

2014-Present Dissertation Co-Chair, Sandro Deretti (Pontifical Catholic University of Parana)

2014-Present Dissertation Committee Member, Shahriar Gias (UT-Arlington)

2013-PresentDissertation Chair, Holly Syrdal (UT-Arlington)

2013Member, Pre-Dissertation Committee:

Shahriar Gias; Holly Syrdal; Saad Alhoquail

2013McNair Scholars Program Mentor (Destiny Price)

2011Instructor, Summer MARK 6352 Independent Study (Rebecca Vanmeter)

2010-PresentFaculty Advisor, AMA@UTA (Collegiate Chapter of the AMA)

2006-2015Directed Individual Undergraduate Honors Credit Projects at UTA for:

Lien Nguyen and Jessica Valek (Fall 2006 – MARK3321)

Sumit Patel, Jorge Collado,Rachel Feldstein (Spring 2007 – MARK3321)

Laura Silva (Fall 2007 – MARK 3324)

Thanh Tran(Spring 2008 – MARK 3324)

Cassandra Livingston (Fall 2009 – MARK3321)

Imran Suhail and Thao Tran (Spring 2009 – MARK3321)

Sebastian Aguilar and Chris Catterdon (Spring 2012 – MARK3321)

Kate Zotina (Spring 2013 – MARK 3321)

Abenezer Kassa (Spring 2014 – MARK 3321)

Azul Rodriguez and Keri DeCay (Spring 2015 – MARK 3321)

Other University/Local Service

2015-2016Volunteer Baseball Manager, North Arlington Little League

2014-2016Volunteer Basketball Coach, YMCA of Arlington

2013-PresentVice President, UTA African American Faculty Staff Association

2012-2015Affiliate Faculty, UTA Center for African American Studies

2011-2015University representative at Ph.D. project annual conference (Chicago)

2011, 2013Quiz-a-Prof Panel Member, “Success U” program (8/23/11; 8/20/13)

2007-2010Treasurer, UTA African American Faculty Staff Association

2007Volunteer, UTA MRGSA Habitat for Humanity Project

2007Career Day Speaker (7/17/07), Providence at Prairie Oaks Apartment Homes

SELECTED MEDIA APPEARANCES

Television

2015Interview appeared on WFAA/ABC 8 (4/30/2015) regarding JCPenney’s introduction of an IWatch app

2013 Interview appeared on KDFW/Fox 4 (12/19/2013) regarding Target’s data breach

2012Interview appeared on KTVT/ CBS 11 (11/27/2012) regarding efforts to develop “Giving Tuesday”

2012Interview appeared on WFAA/ABC 8 (11/26/2012) regarding consumer “Cyber Monday” shopping behavior

2012Interview appeared onKTVT/ CBS 11 (8/9/2012) regarding Nancy Brinker stepping down as CEO of the Susan G. Komen foundation

2011Interview appeared on KTVT/ CBS 11 (10/6/2011) regarding TCU being invited to join the Big 12 conference

2010Interviewed by Julie Tam of KXAS/NBC 5 (9/22/2010) about the bankruptcy filing of Blockbuster

Print/Online

2015Quoted by Raycom News Network (5/22/2015), “Blue Bell Must Show Remorse, Marketing Experts Say”, by Paul Wesley Sullivan

2014 Quoted in the Dallas Morning News (4/6/2014), “Anticipating a Social Media Onslaught AT&T gives its Stadium Network a Boost”, by Marc Ramirez

2014 Quoted in the Dallas Morning News (4/5/2014), “In Dallas You Can Walk into a Hotel and be in a Bud Light Commercial”, by Marc Ramirez

2011Quoted in the Star-Telegram (2/6/2011), “Some in Grapevine Question Use of Bone Daddy’s Workers at Super Bowl Event”, by Susan McFarland

2011Quoted in guardian.co.uk (2/4/2011), “Super Bowl Shows America’s Big

Spenders are back” by Richard Luscombe (Note: TheGuardian received the 2011 Press award for Newspaper of the Year)

2010Quoted in the Dallas Business Journal(11/5/10), “Posh Going Practical at Neiman’s Last Call Studio” by Kerri Panchuk

2010Quoted in the Dallas Business Journal (9/2/2010), “Retailers Strategize After Slow School Sales” by Kerri Panchuk

2010Quoted in the Star-Telegram (1/2/2010), “As We Stagger Into 2010, here’s How Much DFW’s Business Landscape Changed in a Chaotic 2009” by Scott Nishimura

2009Featured Interviewee in the LINKS newsletter (September 2009), “LINKing UP with Elten Briggs” by Cindy Winkler

2009Quoted in the Star-Telegram (9/3/2009), “Will it Mean Jack? RadioShack Rebranding itself ‘The Shack’” by John Austin

Radio

2011-PresentOver 25 interviews airing on KRLD 1080 AM regarding a variety of current issues pertaining to marketing such as:

• Sony’s decision to cancel “The Interview” after being hacked
• The LA Clippers loss of sponsors following Donald Sterling’s comments
• The city image of Dallas following the Ebola media coverage
• Nancy Brinker stepping down as CEO of the Susan G. Komen Foundation
• The reasons that companies “leak” commercials prior to the SuperBowl

Professional Memberships

American Marketing Association

Academy of Marketing Science

Society for Marketing Advances