LAMRIAHadji

French Nationality

Married

974.5581.7425

PROFILE

A highly skilled and adaptable professional with a diverse background andextensiveexpertise in strategic consulting, licensing programs, market research, rights negotiation, sponsorship sales, and program management, possessing linguistic and interpersonal skills to support engagement with Clients, VIPs, Media and Sponsors.

KEY SKILLS

-Articulate, driven and a competent communicator

-Entrepreneurial skills and proven experience in achieving high value sponsorship sales

-Project management skills and experience in managing key projects on time, on cost and meeting business objectives effectively

-Excellent management, reporting and monitoring skills

-Extensive knowledge and experience of the commercial marketing and corporate sponsorship marketplace

-High level skills and proven experience in oral and written communication, including presentation skills, negotiation skills and the ability to influence and drive outcomes

ACHIEVEMENTS

-Qatar Stars League Management

Successful Sales, Licensing Program and Key Account Management 2009

-Qatar Olympic Committee

Collaborate at initiating Sport for Life Campaign and School Olympic Day2008

-Torch Relay Sponsorship and Guest Relations coordination

Doha Asian Games 2006

-IOC events management and logistics coordination at the IOC 117th Session

Singapore 2005

-NOC Relations France National Olympic Committee

Athens Olympics 2004

-Media Relations French TV/TF1-Eurosport

Football World Cup Korea/Japan 2002

-Partnership Relations France National Olympic Committee

Sydney Olympics 2000

-Coordinated Franco-Japanese Olympic Committee partnership

Nagano Winter Olympics 1998

-Public Relations France National Olympic Committee

Atlanta Olympics 1996

PROFESSIONAL EXPERIENCE

Manager Rights and Licenses- Qatar Stars League Management, 2009-till present

  • Develop in collaboration with the Clubs Companies the package schemes for commercial rights
  • Develop sales literature for club’s rights and licenses and determine sales strategy and sales activities
  • Ensure execution in all relevant markets against maximum revenues in Licencing, Fund Raising, Broadcasting,Hospitality and Sponsorship rights
  • Implement professional standards for all domestic and international sales and marketing activities both of the League and of the club

Marketing Project Manager- Qatar Olympic Committee, 2007-2009

  • Provide leadership for the development of Marketing strategies – to maximise the ‘brand equity’ value and community reach of properties within the Olympic and Sports Qatar programs
  • Contribute ideas and local knowledge with regards to the development of an approach to Marketing management for the Olympic program
  • Support development of Partnership opportunities in connection with the marketing and commercial activities
  • Assist with the development, implementation and management of a Marketing and a Commercial Partnerships Unit within the Qatar Olympic Committee

Sponsorship Coordinator - Doha Asian Games Organising Committee (DAGOC), 2005-2007

  • Responsible for the ongoing servicing of sponsors and suppliers
  • Assist the DAGOC Marketing Department to secure and service all sponsors and VIK providers of the Torch Relay
  • Assist the Torch Relay Media team with all preparations for the launches in the lead up to the Relay, especially concerning the sponsors presence and exposure
  • Assist management of the ‘look’ of the Relay including design for the uniforms, publication, vehicles, logo and staging
  • Work with DAGOC Licensees regarding the Application of the Torch Relay Look and presence of merchandising sales at the celebrations for the Relay
  • Plan and implement ambush marketing prevention strategies

Assistant Sales Manager - TV Production Company Reservoir Prod, Paris, France, 2001/2004

  • Sourcing and development of programming concept
  • Development network of customers and identification of new business opportunities
  • Production activities of marketing communications collateral
  • Commercial revenue and income through partner investment in sponsorship and licensing rights related to the TV Channel’s business operations
  • Strategic planning, and organizational structuring for the TV programme Content ; talk show themes, VIPs, Celebrities involvement

Public Relations Coordinator - FIFA Confederations Cup, Paris, June 2003

  • Coordination and logistics for the host, VIPs, team delegation and FIFA members
  • Assist the PR Director in all operations functions

Journalist- Eurosport, Football World Cup Korea/Japan 2002

  • Coordination and logistics for French journalists and newscasters
  • Reports and interviews

Journalist - Fukushima Central Television, Japan 1999/2001

  • News Desk reporting
  • Interviews and sports coverage
  • On-screen presentations

EDUCATION

ESSEC Management Paris, France, 2008

Ongoing Business Strategies Marketing MBA

Miyagi Gakuin University Sendai, Japan, 1997/99

Japanese Literature Diploma

University Paul Valery Montpellier, France, 1992/1996

Comparative French Literature

LANGUAGES

French: Mother tongue

English: Fluent written and spoken

Working Knowledge in: Japanese, Arabic, Spanish and Italian

AWARDS

French Sports Ministry: National Prize Winner for Reports on Team Sports.

INTERESTS

Sports - Handball: played 15 years at the highest level including French National Championships, Volleyball, Athletics, Football. Writing, Travel, Art Appreciation and Dance.

Availability within 3 weeks’ notice