When we understand each other’s perspectives, our lives can be transformed and enriched

Publicity

Once you have set a date for your event, add it to our OWW calendar, so that everyone can see when and where it is taking place.

Other places to advertise include:

  • Libraries
  • Health centres
  • Community centres
  • Pubs and restaurants
  • Council poster sites
  • Bus stops
  • Hospitals
  • Garages
  • Council offices
  • Tourist information centres

Newspapers

Local newspapers are delighted to hear of a local event that will make a story, especially if it involves and relates to a range of people in your community.

Journalists need good stories. You, on the other hand, need publicity!

Don’t be shy- your relationship with the press is mutually beneficial.

Good timing and planning is critical. Make the initial contact a month before – ask for the news desk and outline your plans. Get the name of the person you are speaking to for next time.

Ten days before the event send a press release. Include the name and daytime contact number of a person them can contact for more information.

Two days before ring the media office to ask whether someone will be covering your events.

On the day, have someone briefed to write a report and take photographs if no reporter turns up. The press are often willing to print these.

Posters and flyers

One World Week has posters and flyers that you can download and print off. If you are struggling with this, your local library will be able to help you get it sorted. Or you could go to a local arts college and ask them for some help. Not only will you get your publicity sorted but even more people in the community will become involved!

Some useful tips when writing out your posters:

  • Keep wording to a minimum
  • What is it?
  • Where is it?
  • When is it? – the date and time
  • How much does it cost?
  • Who is it? – your organisation
  • Include the names and contact numbers of the organisers, so people can ask for more information.
  • Use the OWW logo on publicity
  • Print on coloured paper to make your publicity eye-catching

Community newsletters

Find out who edits your local ‘What’s On’ guide, school newsletter or church magazine, and send them details. Hopefully they will jump at the chance to advertise such a worthwhile community event.

Radio and Television

Send your local station a press release and covering letter, highlighting any local angle or connection, and an invitation to the events. Always include a daytime contact number.

Try to arrange an interview to be broadcast. If you lack experience, practice first with a friend. Explain what One World Week is about, and tell listeners how they can take part. Be careful with phone-ins, it’s hard to explain things on the spot in just a couple of sentences.

New media

Send out emails to all your contacts, and ask other people in your planning group to do the same. There’s a template for it on our website. Fill in the details, save it and add it as an attachment to your email. Alternatively copy and paste it directly into the body of your message.

Facebook, Twitter, Bebo, Myspace – there are hundreds of networking sites on the internet and you should make the most of it! Find someone in your group who has membership with any (or all) of these sites and get the message out there.