LONDON FASHION WEEK

Feb 2017 BRIEF

INTRODUCTION

The British Fashion Council is seeking an agency to deliver the creative direction, delivery and branding for London Fashion Week in February 2017.

LONDON FASHION WEEK

London Fashion Week has consistently showcased some of the world’s most innovative emerging designers and established international brands. Taking place over 5 days, London Fashion Week attracts international press, buyers and key opinion formers from over 60 countries. In addition to the schedule, the Designer Showrooms provide a platform for UK and international designers to engage with buyers and press showcasing collections from over 180 ready-to-wear and accessories brands eachseason.

KEY DATES

  • London Fashion Week 17th– 21stFebruary2017

OBJECTIVES

  • BuildtheglobalawarenessandreputationofLFWtoakey tradeaudience
  • Create a cohesive multi-channel campaign with a clear identity moving away from seasonal creative for a more consistent and distinguishedmessage
  • Develop the creative campaign ensuring collateral epitomizes luxury, functionality and delivers value brought to life through an iconic identity and design that really resonates with a tradeaudience
  • Elevate attendance and engagement with a key trade audience promoting the Designer Showrooms as a desirable space to meet designers and buy intocollections

DELIVERABLES

Digital

Creative

  • Logo
  • Logoguidelines
  • Look &Feel

Registration

  • Registrationemail
  • Registrationbanner

Digital

  • Emailers – template and weeklyemailers
  • 1genericemailerheader
  • Socialbanners
  • Designer emailsignature
  • Dailymaps

Info packs

  • ShowcasingOpportunitiesPack–catwalk
  • ShowcasingOpportunitiesPack–showrooms
  • Retail Activation –info
  • RetailActivation–guidelines
  • Presentationtemplate

Schedules

  • DownloadableProvisionalShowSchedule
  • DownloadableEventsSchedule
  • Downloadable DigitalSchedule
  • DownloadableShowSchedule

Floor Plan

  • PDF foronline

E-invites

  • OpenHouse
  • DesignerShowrooms
  • NEWGEN
  • Openingreception
  • ModelZone
  • FashionFilm
  • BFC suite of e-invite options forevents

Advertising

  • FashionMonitor‘RegisterNow’headerandfooter
  • FashionMonitoronlinebannerad
  • MODEM onlineGIF

Video

  • Idents
  • Fashion Film holding slides(animation/.mov)

Print

LFW ‘Guide’

  • Printed ‘Guide’Schedule
  • Printed ‘Guide’ FloorPlan
  • Welcome packsolution

Passes

  • DesignerShowrooms
  • VIPPress
  • BFCVIP
  • SponsorVIP
  • Photographer/Broadcaster
  • Photographer/BroadcasterDesignerShowroomsCatwalk
  • ModelAgent
  • Staff
  • Lanyards (sponsor invites, welcome pack &onsite)

Wristbands

  • Vinyl – onsite, show space, contractor,designer
  • Show Space backstage (named for eachshow)
  • Show Space backstage(blank)
  • Presentation Space backstage (named for eachshow)
  • Presentation Space backstage(blank)

Invitations

  • Sponsor Show invite –SGH
  • Sponsor Show invite –BFC
  • Sponsor Show invite –SME
  • Envelopes
  • Adhoc printed event invites (Open House, Showrooms meet & greet)
  • Designer Showrooms infoflyer

Signage

  • Event signage – initiatives,events
  • 180signagelookfeel
  • Hoarding
  • Flags
  • Busvinyl

Advertising

  • MODEM map backcover

Tote bag

  • Concept & artwork (to work acrossLFWF)

Production

Production costs will be covered by the BFC, but all quotes should be managed by the Agency, and invoiced to us by the Agency. Agencies should include in their tender response an estimate of these costs.

The above sets out the BFC’s current requirements, however these may be subject to change, therefore we ask that tenderer’s provide pricing structure for additional requirements.

TENDER PROCESS

Please submit a full tender response to the above brief. Submissions at a minimum should include the following:

-Detailed Budget, including pricing structures should our requirements change and an estimate of production costs

-Overview of company

-Examples of previous work

-Overview of team and resources

-Your response to the above brief and methodology

The procurement of this contract will be via a one-stage invitation to tender process (with no pre-qualification questionnaire stage). However, tenders received will be tested against minimum essential selection criteria on a pass or fail basis. Those that pass will then be scored against the award criteria set out below. The selection will be based on:

  • Your capabilities to deliver on this brief, including staffing, contacts with sub-contractors
  • Examples/testimonials from previous work
  • Previous experience in and understanding of the fashion industry

Tenders that pass the selection process will be considered against the following award criteria:

Award criteria / Maximum score / Weighting
Your understanding of the aims of the brief, including demonstrating how you will deliver the brief / 5 / 20%
Value for money – please submit a full budget / 5 / 30%
Methodology and critical path to deliver required activities, detailed within budget / 5 / 20%
Overall quality of proposal, creativity and quality of response / 5 / 30%
Total score / 20 / 100%

Maximum total score = 20

Weighting: 1 = Poor - 5 = Excellent

The highest scoring tender will be awarded the contract. Interviews may be required; tenderers will be informed of this after we have reviewed tenders.

All submissions must be received by 5pm Monday 21stNovember 2016.Responses received after this deadline will not be accepted.

Responses should be emailed to Natasha David,

Please note that in order to maintain fairness in the tendering procedure we are unable to answer any questions relating to this ITT.

ADDITIONAL INFORMATION

The British Fashion Council (BFC) has been awarded funding through the European Regional Development Fund, subject to contract negotiations, to support promoting London’s creative fashion design talent to key international audiences.
ERDF funding is being used to support London Fashion Week, a biannual showcase of brands and businesses to support them to increase their international sales. Further information about London Fashion Week can be found at

The BFC aims to ensure that the purchase of goods/services/works using public (ERDF) funds is fair, open, transparent, objective and non-discriminatory, in order that taxpayers’ money is utilised properly. Opening opportunities to competition promotes efficiency and effectiveness in the use of public funds, whilst ensuring that value for money is achieved not just by looking at price, but also other criteria such as quality and innovation.

The process applied to the award of this contract will:

  • Include processes to manage potential conflicts of interest
  • Impartially assess each tender against the criteria outlined in this invitation to tender
  • Select the winning bidder on merit and in accordance with the procedure laid down at the outset
  • Provide feedback to all bidders on the outcome of the process
  • In accordance with best practice, ensure a standstill period before issuing contracts

All complaints will be handled in a fair and transparent manner, in accordance with the BFC’s Complaints Policy.

Tenderers should note that their responses will be retained and may be inspected under audit by officers from ERDF and DCLG.