A guide to sponsorship opportunities ranging from $75 to $5000 for events and promotions held in Historic Downtown Concord, North Carolina. / Historic Downtown Concord /
Concord Downtown Development Corporation
Sponsorship Opportunities, 2016
Historic Downtown Concord
Table of Contents
Introduction 2
Small Business Saturday 3
Investment: $350.00
Concord on Canvas 4
Investment: $200.00, $500.00, $5000.00
Spring into Arts Festival 5
Investment: $25.00, $500.00, $1000.00
Union Street Live! Concert Series 6
Investment: $500.00, $750.00, $1250.00 (per concert)
CDDC Annual Meeting 7
Investment: $400.00
Great Pumpkin Hunt 8
Investment: $250.00
Holiday Happenings 9
Investment: $400.00
Virtual Tour Advertisement10
Investment: $1000.00 per year
Downtown Event Rack Card11
Investment: $100.00, $75.00 per edition
Introduction
The Concord Downtown Development Corporation (CDDC) conducts a year-round promotional calendar that includes a combination of retail sales promotions, special events, and opportunities for the community to gather in Historic Downtown Concord. Collectively these activities foster a successful environment for business recruitment and retention, while providing a district that is inviting to both local residents and visitors to Cabarrus County. A year-round promotional calendar has been a strong component of the CDDC’s efforts since its formation in 1990. While the CDDC is funded through tax dollars from its municipal service district (a tax overlay paid by the property owners in Historic Downtown Concord), all promotions, events, and marketing expenses are covered solely through sponsorships from businesses and organizations throughout the community.
The CDDC is a 501c6 organization, and as such sponsorship dollars paid to the CDDC are not tax deductible. (Note: the Union Street Live concert series and the Spring into Arts Festival are joint events with the Historic Concord Preservation Trust, a 501c3. As such sponsorships for these events can be tax deductible.)Businesses and organizations contribute to the marketing budget for a variety of reasons. With the exposure received from a sponsorship businesses incorporate this expense directly into their overall marketing budget. Sponsors also find satisfaction in a sense of giving back to the community by supporting events that are free and open to the entire public, as are a majority of the CDDC’s activities. Each sponsor is recognized for their partnership through a variety of methods specific to each event. These methods often include a combination of newspaper advertising, website recognition, weekly email newsletter promotion, magazine advertisements, and social networking mediums.
This publication outlines the entire promotional calendar for 2016, specific sponsorship opportunities associated with each event, and benefits of each sponsorship.
Small Business Saturday takes place the fourth Saturday of each month, except November, when it falls the Saturday following Thanksgiving. The event is designed to increase consumer traffic in Historic Downtown Concord on the day of the event, as well as remind the public about the importance of supporting small, independently-owned local businesses. Shoppers who make a purchase of any amount in any participating establishment can register for $100 in Downtown Concord Dollars to be spent in any of the participating businesses.
Dates: January 23, February 27, March 26, April 23, May 28, June 25, July 23, August 27, September 24, October 22, November 26, and December 24.
Time: Regular business hours.
•Annual Sponsorship: $350, limited to six sponsors
•Sponsor name or logo with click through to the Sponsor’s website on both the Sponsor page and the Small Business Saturday page of the CDDC’s website and Facebook event page
•Sponsor name or logo on posters throughout Downtown businesses
Concordon Canvas
Concord on Canvas is an event to support our local professional artists, the art departments of our local high schools, and the Concord Downtown Development Corporation (CDDC). Professional and high school artists create original works of art that are displayed throughout Downtown Concord through February. They are then auctioned off at a live auction at the Hotel Concord on March 11. A portion of the proceeds from the sale of the paintings go to the professional artist, or in the case of a student artist, to their school’s art department. The evening of the live auction also includes a silent auction of items donated by area businesses.
Date: February, 2016 (display)
March 11, 7:00 PM (auction)
Brushstroke Sponsor: $200.00
•Eight tickets for the Concord Canvas event
•Sponsor name or logo with click through to the Sponsor’s website on both the Sponsor page and the event page of the CDDC’s website and Facebook event page
•Sponsor recognition at the live auction
Canvas Sponsor: $500.00
•All benefits of the Brushstroke Sponsor, plus Recognition on the on-line auction site
$300 in credit toward the purchase of a painting or paintings during the live auction. Note: not refundable if the credit is not used at the Concord on Canvas live auction.
Presenting Sponsor: one sponsor @ $5000.00
All benefits of the Canvas Sponsor, plus
Sponsor name exclusively displayed on the bottom of the event poster
The Spring into Arts Festival is an annual one-day event designed to showcase both visual and performing arts in Historic Downtown Concord. It includes a juried arts show, one of the only such shows at a festival setting in the region. Along with the juried arts show is a children’s area where young families can take in an afternoon of child-friendly entertainment while enjoying creative stations throughout the area.This year wine tasting and beer tasting will be included, featuring area wineries and breweries.
Date: May 14
Time: 10:00 AM to 4:00 PM
Friend of the Festival: $25.00
•Friends of the Festival Sponsors are listed in the Spring into Arts Festival tabloid printed and distributed by the Independent Tribune one week before the festival (approximately 10,000 copies).
Supporting Sponsor: $500.00
•Same benefits as the Friends of the Festival, plus
•Sponsor name or logo with click through to the Sponsor’s website on both the Sponsor page and the event page of the CDDC’s website and Facebook event page
•Name or logo on the Sponsor recognition sign at the festival
•Opportunity to set up at the Spring into Arts Festival
Presenting Sponsor: $1000.00
•Same benefits as the Supporting Sponsor, plus
•Logo on the festival poster, 100 locations, displayed for three weeks
The Union Street Live! Concert Series brings an outdoor concert to Historic Downtown Concord on the third Thursday of each month from June through September. The event spreads throughout Downtown Concord, with a Main Stage on Means Avenue, the North Stage on Union Street, North and a block party spanning three blocks of Union Street. This free event draws an average of 2000 plus attendees to each concert. Regional bands take the stage from 6 – 9 PM on the Main Stage playing a mixture of beach and light rock music that is enjoyed by an audience of all ages, with the North Stage hosting bands of other music genres from 7 – 9 PM.
Dates: June 16, July 21, August 18, September 15
Time: 6 – 9 PM
Supporting Sponsor: $500.00
•Sponsor name or logo with click through to the Sponsor’s website on both the Sponsor page and the event page of the CDDC’s website and Facebook event page
•Opportunity to set up at the concert
North Stage Presenting Sponsor: $750.00, limited to two sponsors
•All benefits of the Supporting Sponsor, plus
•Sponsor name or logo included in all print advertisement for the specific concert being sponsored
•Sponsor name or logo displayed on the North Stage banner at the specific concert being sponsored
Main Stage Presenting Sponsor: $1250.00, limited to five sponsors
•All benefits of the Supporting Sponsor, plus
•Sponsor name or logo included in all print advertisement for the specific concert being sponsored
•Sponsor name or logo displayed on the Main Stage banner at the specific concert being sponsored
CDDC Annual Party
The CDDC conducts an annual party the month after the close of its’ fiscal year to update the community on the organization’s efforts, and to recognize both new and out-going board and committee members, as well as individuals and businesses that have made a significant contribution to the development of Historic Downtown Concord.
Date: late July
Time: 6:00 – 7:30 PM
Annual Party Sponsorship: $400
•Sponsor name or logo with click through to the Sponsor’s website on both the Sponsor page and the event page of the CDDC’s website and Facebook event page
•Sponsor name or logo on the event invitation
•Sponsor name or logo on display at the Annual Party
Great Pumpkin Hunt
The CDDC partners with area elementary schools with a fun Halloween hunt! Cardboard cake plates are distributed to the schools where children young children decorate the plates in a variety of materials. The plates are collected and put on display in storefront windows of participating businesses where children can hunt for their artwork the week before Halloween.
Sponsorship: $250, limited to two sponsors
•Sponsor name or logo with click through to the Sponsor’s website on both the Sponsor page and the event page of the CDDC’s website and Facebook event page
•Sponsor name on approximately 1500 flyers that go home with students
•Sponsor name or logo on posters throughout Downtown in participating businesses
Holiday Happenings
Holiday Happenings brings many holiday traditions to life in Historic Downtown Concord. The event consists of horse-drawn wagon rides throughout Downtown and part of the adjacent residential historic district, holiday music, and face painting, all at no charge. For a nominal cost of $10 per child young children can participate in the Gingerbread Candy Hunt where they visit participating businesses to collect items to use in decorating a miniature house that awaits them at the end of the Hunt.
Date: December 5
Time: 11:00 AM – 2:00 PM
Sponsorship: $400, limited to four sponsors
•Sponsor name or logo with click through to the Sponsor’s website on both the Sponsor page and the event page of the CDDC’s website and Facebook event page
•Sponsor name or logo on posters displayed throughout Historic Downtown Concord three weeks leading up to the event
DowntownConcord Virtual Tour
The CDDC has partnered with Shop Main Street to maintain a virtual tour of Downtown Concord. The tour includes virtual tours of individual participating Downtown Concord businesses. Along the right-hand side of the page are advertisement spaces. Each ad remains on the page throughout the entire tour. Clicking on an advertisement takes the visitor to the advertiser’s website as well as their own virtual tour. The tour is renewed annually in April of each year.
Sponsorship: $1000, limited to four sponsors
•Filming in April, receive a link to a virtual tour of your business that you can insert into email signatures, websites, Facebook pages, anywhere you advertise digitally
•Presence on the virtual tour site on the right side bar, top of the list
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Downtown Event Rack Card
The CDDC is publishing 1,500 two-sided rack cards each month to two months to advertise Downtown Concord events. On both sides the bottom of the card has space for a business to place their name or logo, website, physical address, and phone number.
•1500 per publication
•$100 for front panel sponsorship
•$75 for rear panel sponsorship
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