ROBERT J. BOYS
1024 Bayswater Avenue
San Mateo, California 94401
Cell: (626) 755-3048
Email:
Expertise
Interested in technical marketing/management positions where my unique mix of business, management and hardware/software technical skills will drive success in the company. This would make use of my ability to leverage my collaborative skills with a group and using networking skills with customers and strategic partners all to increase business. Possess skills in creating developer/customer feedback to the design process. This incorporates market research, ROI analysis, beta testing, determining market needs, opportunities and competitor weaknesses.
Summary of Qualifications
ö Team Player ö Hardware: emulation ö Training, Trade Shows ö Product Manager
ö Hardware Testing ö Mentor, Skill Sharer ö Brochures, Ads ö Strategic Design
ö Technical Marketer ö Strategic Alliances ö Sales, Tech Support ö ROI/Benefit Analysis
ö White Papers ö Presentations ö International Experience ö Computer Analyst
Experience
Dearborn Group Director of Business Development (Jan 2003 present)
ö Design and application of Dearborn's automotive systems including CAN, LIN and Safe-by-Wire.
ö Work with customers and strategic partners worldwide to develop alliances and joint ventures.
ö Develop business plans for emerging alliances and joint ventures.
ö Secured many business opportunities for DG and developed them for top management to advance.
ö Wrote and presented papers at the SAE World Congress, NDIA and an article in the CiA CAN magazine.
ö Design technical training sessions and deliver to automotive engineers.
Enable Engineering So. California Manager (2001 - January 2003)
ö Charged with the task of opening a Southern California office.
ö Obtain office space and setup logistical support. Hire people and guide all sales and marketing efforts.
ö Was responsible for profit and loss at this location.
ö Form strategic alliances with firms in this area for joint sales and marketing efforts and referrals to customers.
ö Worked to increase Nohau HC12 emulator sales in the USA, Europe and Mexico.
Nohau Corporation VP Technical Marketing: Emulators (1998-2001)
ö Led development of new Motorola HCS12 emulator and collaborated on others such as Infineon C166.
ö Provided a wide range of strategic and operational marketing services. Ad development and deployment.
ö Promoted Nohau products and developed strategic partner relationships to integrate computer systems.
ö Development of marketing, engineering documentation, white papers and price lists.
ö Liaison with major semiconductor manufacturers, strategic partners and key customers worldwide.
ö Created pricing strategy rather than cost-plus and estimated market demand to help determine price.
Keil Software, Inc. VP Marketing: Compilers (1997-1998)
ö Increased C166 compiler sales $40k per month in 2 months by developing contacts with Infineon FAE's.
ö Strategic marketing planning and liaison with major semiconductor manufacturers.
ö Develop marketing strategies to penetrate large and medium size customers.
ö Development of technical application notes.
Hitex Development Tools Director of Operations: Emulators (1995-1997)
ö I took Hitex to a profitable position in nine months with my custom business plan.
ö Successfully established brand awareness for Hitex' entry into the USA market.
ö Develop relations with semiconductor manufacturers and related firms for In-circuit emulators.
ö Create brochures, technical notes and Web pages, exhibited at trade shows and travel to key customers.
Education and Professional Affiliations
UNIVERSITY OF TORONTO - Master of Information Science (MIS) November 1995
· Equivalent to a US Masters degree in Computer and Information Science.
· Complete set of MBA marketing courses.
WILFRID LAURIER UNIVERSITY - School of Business and Economics May 1993
· Bachelor of Business Administration (BBA)
· Elective Courses: Finance, Accounting and Computer Science. Marketing is the focus of the degree.
· Specialized in advanced business functions including marketing, finance, negotiations, accounting.
CMA - The Society of Management Accountants (www.cma-canada.org) September 1996
· Member since 1991 – my CMA designation was granted August 1996. The Canadian CMA (Certified Management Accountant) is a Professional Accounting Designation focusing on modern business administration practices as well as contemporary financial analysis and accounting. The knowledge gained from this designation allows me to participate more effectively in any organization, at any level.
IEEE - Institute of Electrical and Electronics Engineers
· Useful for following advances and current practices and trends in the electronics industry.
Professional Skills
ö Microsoft Office ö Pagemaker, PhotoShop öInDesign (graphics design) ö HTML, XML
ö In-Circuit Emulation ö CAN (Controller Area Network), USB ö Tech writer
ö Microcontrollers: Freescale HC12 & 68K, Intel 8051, Infineon C166, ARM and assorted support chips.
ö C, Visual BASIC, Pascal, assembler: Keil, Microsoft, Tasking C, GNU compilers. Some VHDL and Verilog.
ö Hardware Functional Testing ö UNIX, LINUX ö Automotive Networks (J1939, ISO 15765, FlexRay)
Publications
· Magazine articles: Infineon Contact magazine, CiA, Translations into German and Danish magazines.
· Engineering Application notes for Hitex, Keil Software, Nohau and Dearborn Group.
· Frequently Asked Questions (FAQ) on the Internet USENET Newsgroups.
· Various advertisements, application notes and Product Brochures for Hitex, Keil, Nohau and Dearborn Group.
· Two scientific papers written and presented on advanced airbag control and military vehicle diagnostics.
· For examples of publications: http://home.earthlink.net/~rboys & http://www.dgtech.com/~rboys/flyers
Business Experience
· Engineering scheduling, product development, marketing and sales assistance for key customers and the rep sales channel. Activities worldwide with extensive travel in North America and Europe.
· Strategic Planning - Business Plans and Advertisement Placement.
· Promotional marketing efforts to increase brand awareness including design and preparation of collateral materials. Writing technical manuals and app notes.
· Developed push marketing strategy by utilizing relationships with FAEs.
· Competitive research and semiconductor industry watching and tracking.