ICSC European Outlet Conference
Meeting the Needs of the Outlet Customer
Hilton Hotel, Wembley - London
08.00 / Registration opens / Actions
09.00 / Welcoming remarks
Conference Chair:
Giles Membrey, Managing Director
Rioja Development / Conference Moderators:
Bas Rutten, Director Retail FOC,
MAB Development
Anna Jones, Director, Intense Retail
09.15 / State of the Global Outlet Industry / Linda Humphers, Editor in Chief/Director, VRN/IOJ, ICSC
09.35 / Keynote Address:
- State of the Outlet Market today
- Brand Expansion Strategies
Neinver
10.15 / Panel of retailers:
International expansion of outlets and retailers’ brand strategies
- Assessing how the brand outlet strategy contributes to the overall business
- Sharing expansion or consolidation plans for new and existing markets
- Explaining the role of outlets within a multi-channel business structure
- Reviewing the key challenges for the outlet business within the expansion plan
Leonardo Di Cecca,
Outlet and Stock Business Manager
United Colors Benetton
Fiona MacDougal, General Manager - Retail & E-Commerce, Welspun
Moderator: Richard Beasley, CEO, BWP Group
10.55 / Networking Break
11.20 / Key Issues for the Outlet Industry
- The retailer mix
- The omni-channel puzzle
- Leisure and food options
- Re-energizing existing outlet centres
Land Securities
Brendon O’Reilly,Managing Director, Fashion House
Luca Ferrari, CEO, Arco Retail (TBC)
Moderator: Phil Cottingham,Director Freeport Retail
12.00 / The Global Customer Perspective
- Key requirements of outlet customers in international markets
- How have these customer needs changed in recent years?
- How does the panel meet the needs of their international customers?
André Costa, Founder, ABOUT, Brazil
Iestyn Roberts, CEO, Freeport
Moderator: Richard Beasley, CEO, BWP Group
12.45-13.45 / Buffet Style Lunch
13.45 / Outlet Developer/Investor Panel
- Outlet investment in the next five years
- Geographical and regional preferences
- Outlet developments in emerging markets
- Why would a UK developer build an outlet?
- What will an outlet add to a UK destination?
- What can an outlet do to create a residential setting?
Barbara Topolska, Chief Operations Officer,
Neinver
Victor Busser, General Manager,
Arcus Real Estate
James Saunders, COO, Quintain
Moderator: Eduardo Noguera, Acquisition Director, Pradera Europe
14.30 / Knowing the Outlet Customer
•Outlets comprise less than 1% of U.S. industry GLA (Gross Leasable Area), but generate almost 11% of shopper visits; find out how that compares to malls, lifestyle centers and other shopping venues
•Value Stance™ – 90% of American shoppers are bargain-hunters…Even affluent shoppers are deal-chasers
•Jeanetics™ – The study correlated jeans spend price points to other data, such as household income, Fashion Stance, dining-out spend and more
•Online Shopping – Online shopping visit share accounts for almost one-quarter of all shopping in the U.S., outstripping bricks-and-mortar venues; find out how Amazon and other fashion sites fared in terms of visits and spending / David Lobaugh, President ,
August Partners Inc. USA
15.10 / Networking Break
15.40 / Outlet Sector Current Status / Ken Gunn, Director, FSP Retail Business
16.00 / Embracing consumer changes to drive innovation
Learn what innovation really is and the difference between incremental & breakthrough innovation
Explore how to use changing consumer needs and behaviours to inspire innovation in service, experience, product and business model - starting with the outlet centre visit on the day of the event
Discover the secret behind all breakthroughs
Understand to encourage breakthrough thinking in all areas of professional and personal life / Nick Jankel-Elliott
16.45 / Closing remarks and close of conference / Giles Membery, Managing Director
Rioja Development
17.00-18.00 / Outlet Centre Tour:
London Designer Outlet, Wembley / Deborah Owen-Ellis Clark
Quintain
18.00-20.00 / Networking drinksreception in LDO / Quintain