CEAT announces ‘Travel Safe’ health-check initiative in Bangalore

Offers free check-up services for LCV/SCV drivers’ eyesight and vehicle tyres

  • Aims to provide eye check-up services to 500 drivers of light truck and small commercial vehicles as a part of their Netranjali programme
  • Provides tyre health check services

Bangalore, 05 June 2017: With an objective to ensure the health and safety of the multitudes of LCV/SCV drivers in Bangalore, a leading Indian tyre manufacturer, CEAT Ltd will conduct its health check initiative, ‘Travel Safe’ in Bangalore starting 10th June 2017. With this initiative to help customers travel safe, CEAT will target approximately 500 drivers to offer free eye check-ups under CEAT Netranjali programme along with inspection of more than 500 vehicles. One of the major areas amongst many others covered under this initiative in Bangalore is Yeshwantpur.

As part of CEAT’s tyre health check, tyres will be examined and tagged as critical/ moderate/ healthy as per tyre Non Skid Depth. The customers will also be made aware of CEAT Buland range of tyres which has been designed with stiffer sidewall and high non-skid depth which will meet their needs of high loadability and longer life.

On the other hand, Netranjali programme will include extensive eye check-ups for drivers, free distribution of spectacles and referral to hospitals for treatment. Besides Bangalore, this initiative will be conducted across seven more cities in India.

Mr. Nitish Bajaj, Vice President – Marketing, CEAT Tyres Limited said,“India ranks lowest in terms of road safety in the world with over half of the Indian drivers involved in road accidents, suffering from visual defects. With the launch of ‘Travel Safe’ health check initiative in select cities, we are planning to take road safety measures to the next level by spreading awareness about eye care. Also through this campaign, we aim to ensure that vehicle tyres are changed at the right time for a safer ride.”

About CEAT Ltd:

CEAT, the flagship company of RPG Enterprises, was established in 1958. Today, CEAT is one of India’s leading tyre manufacturers and has strong presence in global markets, and has a capacity of over 95,000 tyres per day. CEAT offers the widest range of tyres to all segments and manufactures world-class radials for: Heavy-duty Trucks and Buses, Light Commercial Vehicles, Earthmovers, Forklifts, Tractors, Trailers, Cars, Motorcycles and Scooters as well as Auto-rickshaws. CEAT enjoys a major market share in the light truck & truck tyre market and its tubes and flaps are renowned for their superior quality and durability.

For more information, please get in touch with, Ketchum Sampark:

Krishnamoorthy R – 99670 67542,

Kavita Nagavekar – 96191 38779,