ATLAS Cultural Tourism Research Project

English Questionnaire Modules 2007 (North American Version)

Module A: Motivation

Office use only: site ______no. ______

A1) Have you ever been to this area/site before?

Yes / No

A2) To what extent do you agree or disagree with the following statements?

(Please circle a number from 1 to 5)

This experience has increased my knowledge
Disagree 1 2 3 4 5 Agree
It was relaxing
Disagree 1 2 3 4 5 Agree
There are lots of interesting things to see
Disagree 1 2 3 4 5 Agree
I like the atmosphere of this place
Disagree 1 2 3 4 5 Agree

A3) What is the primary purpose of your current trip?

Vacation
Visit a cultural attraction
Attend a cultural event
Visiting relatives and friends
Business
Conference
Sports event
Shopping
Educational
Other

A4) If you are on VACATION, what type of vacation are you taking?

Sun/beach / Rural
Health/wellness / Touring
Cultural / City trip
Ecotourism/nature / Sports
Creative/educational

Module B: City comparisons

B1) Please check from the following list the FIVE cities which you think are most suitable for a cultural vacation

Boston, USA / Mérida, Mexico / Puebla, Mexico
Cancún, Mexico / Mexico City, Mexico / Quebec City, Canada
Charlottesville, USA / Monterrey, Mexico / Regina, Canada
Chicago, USA / Morelia, Mexico / San Diego, USA
Col. Williamsburg, USA / Montréal, Canada / San Francisco, USA
Guadalajara, Mexico / Nashville, USA / San Juan, Puerto Rico
Honolulu, USA / New Orleans, USA / Toronto, Canada
Las Vegas, USA / New York City, USA / Vancouver, Canada
Los Angeles, USA / Oaxaca, Mexico / Washington DC, USA
Lunenburg, Canada / Orlando, USA / Winnipeg, Canada
Memphis, USA / Philadelphia, USA / Zacatecas, Mexico

Module C: Stay and Activities (visitors only)

C1) In what type of accommodation are you staying?

Own home
Second residence
Hotel
Self catering accommodation
Bed & breakfast/room in private house
Camping
With family & friends
Not sure yet

C2) How many nights will you be staying in this area?

Write in number______


C3) Have you visited or are you planning to visit any of the following cultural attractions or cultural events in this area?

Museums / Movie theatres
Monuments / Pop concerts
Art galleries / World music events
Religious sites / Classical music events
Historic sites / Dance events
Theatres / Traditional festivals
Heritage/crafts centers

C4) How satisfied are you with your visit to this area/site, on a scale from 1-10?

Very Unsatisfied / Very Satisfied
1 / 2 / 3 / 4 / 5 / 6 / 7 / 8 / 9 / 10

Module D: Expenditure (Visitors only)

D1) Can you indicate approximately how much you have spent (or will spend) during your stay in this area?

Currency______
Travel / ______
Accommodation / ______
Food, drink, shopping / ______
Total / ______

Module E Information sources (visitors only)

E1) How did you arrange the travel and/or accommodation for your trip?

All-inclusive package
Travel and accommodation booked separately
Nothing booked in advance

E2) If you made a travel or accommodation booking, did you

Book in person at travel agency
Book via Internet
Book directly (by phone, fax or email)

E3) What sources of information did you consult about this area BEFORE YOU ARRIVED here?

Family/friends / TV/Radio
Previous visit / Newspapers/Magazines
Internet / Tour operator brochure
Tourist board / Guide books
Travel agency

E4) What sources of information have you consulted AFTER YOU ARRIVED in this area?

Family/friends / Local brochures
Tourist information center / Guidebooks
Internet / TV/Radio
Tour operator information / Tour guide
Newspapers/Magazines

Module F: Profile

F1) Where is your current place of residence?

Local area
Rest of the country / Abroad (country) ______

F2) Please indicate your gender

Male / Female

F3) Please indicate your age group

15 or younger / 20-29 / 40-49 / 60 or over
16-19 / 30-39 / 50-59

F4) What is your highest level of education?

Primary school / Bachelor degree
Secondary school / Master or Doctoral degree
Vocational education

F5) Which of the following categories best describes your current position?

Employee / Full time parent
Self employed / Student (go to F7)
Retired / Unemployed

F6) Please indicate your current (or former) occupational group

Director or manager
Professional (doctor, lawyer, teacher, etc)
Technical professions (technicians, nursing)
Clerical/administration
Service and sales personnel
Manual or crafts worker

F7) Is your current occupation (or former occupation) connected with culture?

Yes / No

F8) Which category best describes your annual household gross income group?

$5,000 or less / $50,001-60,000
$5,001-10,000 / $60,001-70,000
$10,001-20,000 / $70,001-80,000
$20,001-30,000 / $80,001-90,000
$30,001-40,000 / $90,001-100,000
$40,001-50,000 / More than $100,000