SELECTED PROJECT PROFILES
Each project links to sample video and additional information on stateart.com
Recent Projects
Men Get Depression
Funded by National Institute of Mental Health and Family Foundations
This groundbreaking campaign is funded by the National Institute of Mental Health and family foundations and aims to reduce the stigma of mental health issues among men and improve their ability to seek treatment and cope with their condition. It includes a one-hour public television special, three, age-specific videos with companion booklets available on DVD as well as planned national- and community-based outreach events.
State of the Art has contributed:
Concept development
A feasibility study using key informant interviews and focus groups to vet the approach to subject
Development of the video and print materials
Phase II quantitative evaluation of the tools with men
Development of broadcast program and outreach partnerships
We are actively seeking underwriters for the outreach effort and broadcast
Code Blue for Lung Cancer – National Awareness Campaign
Funded by The American Legacy Foundation
This powerful documentary serves as the centerpiece of a national awareness campaign on lung cancer. It’s central message is that as a nation, we must do more to raise awareness about the number-one cancer killer – lung cancer. Code Blue explores the devastating impact of this disease on four families and stresses the critical importance of both early detection and smoking cessation to reduce lung cancer deaths. This project was disseminated in partnership with the National Association of Broadcasters. State of the Art contributed:
Comprehensive communications plan strategy
Identity development
Production in high definition television
Broadcast program distribution to 13,000 radio and television stations nation-wide.
National partner outreach and networking
News-ready media development and placement of Bites & B-Roll packages in 30 markets in HD, SD, English and Spanish
Encoding of entire program for Podcasting
Lasker Foundation Awards – Online Media
Funded by the Lasker Foundation
For 60 years, the Albert Lasker Medical Research Awards have celebrated scientists, physicians, and public servants whose accomplishments have made major advances in the understanding, diagnosis, prevention, treatment, and even cure of many of the great crippling and killing diseases of our century. The Lasker Awards have come to be known as "America's Nobels" and is the most coveted award in medical science. State of the Art, Inc. contributed:
Production of historical, in-depth interviews with each of the year’s recipients including Nancy G. Brinker, founder of the Susan G. Komen Breast Cancer Foundation
Encoding of interviews for streaming via the internet
Autism Is A World – Theatrical Release and CNN Broadcast
Funded by CNN and the Nancy Lurie Marks Foundation
The documentary is about Sue Rubin, a twenty three year-old Whittier College student who is autistic. She was diagnosed and treated as mentally retarded until the age 13 when she began to communicate using a keyboard. When you meet her, she does not make eye contact. She obsessively attacks your buttons, endlessly stands at the faucet and watches water pour over her hand. You would not approach this person. But the documentary takes the viewer on a journey into her mind, into her world and her obsessions. Autism Is a World presents Sue’s remarkable journey from childhood to the present through her writings and interviews and through recollections of her courageous parents. The film was broadcast on CNN in May 2005 and was nominated for the Academy Award® for Best Achievement Documentary Short Subject. State of the Art contributed:
Production of the Academy-Award® nominated film
Creation of website elements including interviews and profiles with key characters, clips for streaming via the internet, and links to additional resources
Coordination of a theatrical release in three cities
Washington DC premiere event at the National Education Association
President Kennedy Has Been Shot – CNN Broadcast
Funded by CNN
The story of the assassination of President John F. Kennedy and the shocking events that followed were first relayed to a stunned world by a handful of reporters. The earliest news report crackled across wire service teletype machines just four minutes after the shooting. During the 80 hours in which the central story unfolded, reporters had become the eyes and ears for a grieving nation struggling to comprehend its terrible loss.
Through rarely heard vintage audiotapes, archival film footage and the voices of journalists on the scene, the documentary chronicles four days – from the president’s assassination through the transfer of presidential power, the murder of assassin Lee Harvey Oswald and the resulting funerals. State of the Art contributed:
Production of the film
Creation of website elements
Strategic partnership with the Newseum, who published the book on which the film was based
Deciphering Nature’s Alphabet: A Conversation – Symposium Screening and DVD
Funded by National Human Genome Research Institute
This series of five programs celebrates major scientific achievements from the discovery of DNA to the mapping of the human genome. Through interviews with key players in genome science, each film explores a distinct historical period, its scientific breakthroughs and how they set the stage for the next phase of discovery. Film 1: How Does DNA Work?; Film 2: Manipulating DNA; Film 3: Developing Genetic Tools; Film 4: Imagining the Genome; Film 5: Impact of the Human Genome Project. State of the Art contributed:
Production of the films in 24p HD Cam
Extensive archive search and clearances
Distribution through Cold Spring Harbor Press
Health
Managing Heart Disease – A Two-Part Patient Education Resource
Funded by National Heart Lung and Blood Institute
This resource consists of two videos and two booklets - Men Managing Heart Disease and Women Managing Heart Disease. These resources focus on the special concerns men and women face when diagnosed with cardiovascular disease. It orients men and women and their caregivers to what they need to know to slow the progression of their disease and reduce their risk of future cardiac events through effective self-management, including:
* Addressing risk factors
* Identifying symptoms
* Patient/provider communication
* Health care utilization
* Medication management
* Mental health/psychosocial issues
* Importance of social support
The companion booklets offer additional information on CVD, self-management, and prevention of cardiac events, as well as a glossary of CVD related terms and referrals organizations that provide useful information and services on cardiovascular health. State of the Art contributed:
A feasibility study using key informant interviews and focus groups to vet the approach to subject
Development of the video and print materials
Phase II quantitative evaluation of the tools with patients with CVD
Development of broadcast program and outreach partnerships
Distribution placement
We are seeking underwriters for the outreach effort and broadcast
Well Into Your Future – PBS Broadcast, Video, Booklets
Funded by National Institute of Mental Health
This three-program series and PBS broadcast explores mental health and aging. The three shows, Maintaining Mental Health, Depression, Not a Normal Part of Aging, and Alzheimer’s and Dementia highlight challenges we may experience in aging as well as common mental health challenges that those over 65 commonly encounter. The series shares the stories of people who have faced such challenges as depression and substance abuse and others who have maintained vitality and acuity in their later years. State of the Art contributed:
Feasibility study using key informant interviews and focus groups to vet approach to subject
Development of the video and print materials
Phase II quantitative evaluation of the tools with older adults and their caregivers
Broadcast placement on public television underwritten by a major pharmaceutical
National outreach through mental health organizations and older adult community based organizations
Design and programming of campaign website
Distribution placement
Positively: The Changing Face of AIDS in America and Coping with HIV/AIDS – Broadcast and Home Video
Funded by National Institute of Mental Health
This series provides a greater awareness of the mental health needs of persons with HIV/AIDS (PWHAs). The series includes a public television broadcast and three videos with informational booklets entitled Positively: The Changing Face of AIDS in American, Positively: Adults (22+) Coping with HIV/AIDS, Positively: Young Adults (15-21) Coping with HIV/AIDS, Positively: Caregivers of Children (14 and under) Coping with HIV/AIDS. The materials support PWHAs and their caregivers who are coping with a range of mental health difficulties, including stress, anxiety, depression, and neurological impairment. The videos address various forms of psychological support, including support groups, therapy, spirituality, social support from family and friends, and medication. The accompanying booklet provides contact information for organizations and a glossary of terms. The three videos include "” State of the Art contributed:
Feasibility study using key informant interviews and focus groups to vet approach
Development of the video and print materials
Phase II quantitative evaluation of the tools with people with HIV/AIDS and their caregivers
Placement of the broadcast on public television, underwritten by a major pharmaceutical
National outreach through community based HIV/AIDS organizations
Design and programming of campaign website
Dissemination underwritten by a major pharmaceutical
Distribution placement
Home Care – PBS Broadcast, Home Video, Resource Notebook, Web Tool, National Outreach Campaign
Funded by National Institute of Mental Health and National Institute on Nursing Research
Hosted by Dana Reeve, wife and principal caregiver to Christopher Reeve, this package includes: a one hour public television broadcast; a complementary three-part home video series; and an organizer/notebook. The package educates families on issues relating to home care for chronically or critically ill family members. The series includes:
Caregivers: The Heart of Home Care
By Your Side: Home Care for Older Adults
Going Home: Home Care for Adults
Loving Hands: Home Care for Children
The Home Care Organizer
This series is endorsed by the National Association for Home Care, the American Academy of Home Care Physicians, the National Association of Family Caregivers, and the Visiting Nurses Association of America. The videos have been awarded the Media Award by the American Academy of Nursing, the American Medical Association’s “Freddie” and the New York Film Festival's World Medal. The three-ring binder and web-based tool have five sections that provide information on getting started with home care, resources, organizational pages, and communication tips. They are designed for families who are coordinating home care and need one place to keep everything together.
State of the Art contributed:
Feasibility study using key informant interviews and focus groups to vet the approach
Development of the video and print materials
Phase II quantitative evaluation of the tools with older adults and their caregivers
Placement of the broadcast on public television, underwritten by several industry-related companies
National outreach through home care organizations and older adult community based organizations
Design and programming of campaign website
Endorsement by the National Association for Home Care
Distribution placement
Prostate Cancer: A National Campaign – Broadcast in association with the National Association of Broadcasters – Endorsed by American Cancer Society
Funded by National Cancer Institute
Prostate Cancer: A Patient Education Intervention includes a non-broadcast video and print booklet entitled Take Charge: For Men Newly Diagnosed with Prostate Cancer and a broadcast special entitled “Prostate Cancer: Are You at Risk?”. With the cooperation of the National Assn. of Broadcasters, a documentary hosted by General Colin Powell was offered to and aired by most NAB member TV stations. Promotional packets urged stations to air the program during National Prostate Cancer Awareness Week to promote local prostate cancer screening events. In addition, to further maximize impact, on Father’s Day that year more than 100 public television stations broadcast the program, which represented over 80% USHH. The American Cancer Society endorsed this campaign and provided a toll free number to give more information and to refer callers to ordering information for “Take Charge.” State of the Art contributed:
Placement of the broadcast on all television stations and again on public television, underwritten by a major pharmaceutical company
National outreach through prostate cancer organizations and community based organizations that serve African-Americans.
Development of Video News Releases
Writing the outreach guide for station programmers
Endorsement by the American Cancer Society
Distribution placement
Recipient of the Small Business Administration’s Tibbets Award,
Prostate Cancer: For Men and Their Families – Web Module
Funded by National Cancer Institute
An Internet communication, information and support tool that is devoted to providing men diagnosed with prostate cancer and their caregivers with the resources and emotional support that is critical for them to cope with the disease. It offers personalized community groups, one-on-one "partners in recovery," a treatment decision assistant that allows users to input their own opinions, attitudes, risk tolerance, health status and to learn more about the treatments that are likely to be most appropriate for them, and articles and features regarding prostate cancer. State of the Art contributed:
Feasibility study using key informant interviews and focus groups to vet approach
Development of the video and print materials
Phase II quantitative evaluation of the website with men with prostate cancer and their significant referents
Education
Teaching the Adolescent Brain – Four-part non-broadcast series for educational leaders
Funded by ASCD
This DVD contains four programs introduce educators to brain changes during adolescence that drive behavior, offer concrete strategies teachers can use to enhance student engagement and achievement in the classroom, and also includes a short video directed to teens to tell them what is happening inside their heads. State of the Art contributed:
Concept development
Identification of educators to be profiled
Production of the videos