19 September 2014
FEDERLEGNO ARREDO EVENTI PRESENTS “CLUB MADE IN ITALY” IN SHANGHAI AND BEIJING
From 12th to 18th September Italian furnishing have met Chinese press and industry operators.
By the end of 2016 is expected the first Italian furniture Fair in Shanghai.
Federlegno Arredo EventiandBolognaFierehave been inShanghai and Beijing from 12th to 18thSeptember for the official presentation of the ‘Club Made in Italy’ project to the press and sector professionals;the project intends to promote the entrance of the Italianwood furnishings industry to the Chinese market. As a result of the agreement signed in May, the two companies will start a joint venture underChineselaw which will take the form of a NEWCO called ‘IDI - Italia casa prestigiosa’, whose task will be the fulfilment of all future activities, including the launch of the ItalianFurniture Fair in Chinaat the end of 2016.
Italyis a strategic commercialpartner for the Chinesefurniture market. The latest data available shows the high competitivityofItalian furniture which, in the first half of 2014,once again confirmed its primacyin China,exceeding the German market share (15% Italy, 13% Germany, Source: China - Official Import Statistics). According to the data processed by the Federlegno Arredo EventiISTAT-based Study Centre, exports to Chinaby Italian furnishing companies showed an increase of 25% in January-April 2014, thus confirming that Italy is a particularly attractive country for Chinese consumers,increasingly on the lookout for quality products to furnish their homes.
Roberto Snaidero, Chairman of Federlegno Arredo Eventi and recently appointed member of the newItaly China Business Forum during theofficial visit of theItaliangovernment in June, stressed,“I’m convincedthat this great project will be an extraordinary opportunity to consolidatethe commercial relations betweenour countries. We’re honoured by the respect and attentionthat our lifestyle and Italian furnishing enjoy in China.Aware of the great responsibilitywe have in guaranteeing and promoting quality, safe and original furnishing products and solutions,we’re laying the bases for a greater number of Italian companies with this mission”.
TheSeptember mission, in which 18 Italiancompanies had B2Bmeetings with architects and qualified contractors, will see the start of the ‘Club Made in Italy’,a programme of services and assistancedevised by Federlegno Arredo Eventi and BolognaFiere for companies in the sector.Companies, in the future, will be able to take advantage of targeted servicessuch as a database of profiled and selected contactsof the leading Chinese trade professionals, which will be enlarged through the initiativesto be arranged over time,a programmeof road showsand B2B, B2C and B2Smissions, marketing andcommunicationoperations in Chinaand incoming events in Italywith the prospect of starting an Italian furniture fair in Shanghai at the end of 2016.
The development of the ‘Club Made in Italy’projectwill enable the two partnersto implement the agreements signed in June with some important Chinese sector professionals such asthe Vanke property group, the mass retailing furniture chains Easy Home Investment Group, RedStar Macalline Group, Tiamantti andYuexing Furnishing Group,and the sector associationsChineseShanghai Furniture Association, CFDCC China Furniture and Decoration Chamber of Commerce and China National Furniture Association.
Giovanni De Ponti, CEO of Federlegno Arredo Eventi,noted, “Following the agreement signed with BolognaFiere in May, we immediately opened our desk in Shanghai. We’ll bring the best of our Italianproduction and, at the same time, we’ll promote the incoming of Chineseprofessionals in Italyfor our fairs, Salone del Mobile and MADE expo, in addition to the great world eventExpo Milan 2015, for which we’ll create joint events with the Chinesepartners attending. We’ll aim at developing contract projects for our companies and we’ll work to create qualified contactsindistributionto increase the imports of Italianfurnishing toChina.”