Job Name: Certificate in Principles of Public Relations Messaging Planks

“Stand Out When You Start Out”

OVERVIEW/POSITIONING PLANK

Stand Out When You Start Out.

Amp up your resume and move your personal brand forward with a Certificate in Principles of Public Relations. The Certificate helps you stand out among your peers as a professional who understands the core elements of strategic communication and real-world application of important concepts such as:

Strategic Planning(Research, Planning, Implementation and EvaluationProcess)
Media Relations
Communication Models and Theories
Information Technology
Ethics and law

Move forward. Complete the Certificate in Principles of Public Relations.

#StandOutInPR

QUICK OVERVIEW

The Certificate in Principles of Public Relations distinguishes you as a rising professional among your peers who understands the core elements of strategic communication and real-world application of important concepts.

Stand out. Complete the Certificate in Principles of Public Relations.

STAND OUT PLANK

Stand Out When You Start Out.

TheCertificate in Principles of Public Relations demonstrates your dedication to professional learning and your knowledge of communication skills required for professional success. Complete the Certificate in Principles of Public Relations and bolster your resume to stand out among the competition today.

PROVE YOU’RE READY FOR THE WORKFORCE PLANK

Enhance your degree and stand out.

When employers see the Certificate in Principles of Public Relations on your resume, they see that you understand the fundamental principles to:

Research, plan, implement and evaluate PR programs
Tailor messaging to a wide spectrum of stakeholders
Stay current on crucial PR trends and changes

Your degree set the stage for your success—now stand outin the job market.

SET THE STAGE FOR LIFELONG LEARNING AND SUCCESS PLANK: PROFESSORS

Set the stage for lifelong learning.

Help students demonstrate a commitment to lifelong learning by earning their Certificate in Principles of Public Relations. The Certificate contributes to the professional development of students when they start out and helps them stand out among their peers. The Certificate also helps set the stage for students to think about the APR and other opportunities to grow as a professional through the course of their career.The Certificate tests students’ knowledge of concepts such as:

Communication models and theories
Business literacy
Ethics and law
Program research, planning, implementation, and evaluation

Help your students build a foundation for lifelong career success and learning by promoting the Certificate program.