Procter & Gamble Is First Client

Spots N Dots
The Daily News Of TV Sales
April 11, 2016

OMNICOM LAUNCHES 3rd MEDIA NETWORK: H&S

PROCTER & GAMBLE IS FIRST CLIENT

Add Hearts & Science (H&S) to the list of major media agency networks in the advertising industry. The third network deployed by Omnicom Media Group is already a major force because its first client is the biggest advertiser of all—Procter & Gamble. Omnicom won the P&G U.S. account in December and has been assembling the new unit to handle the business—although H&S will be soliciting other clients as well.

"With the addition of Hearts & Science, Omnicom Media Group has three distinct agency brands all focused on driving client business results," saysDaryl Simm, CEO, Omnicom Media Group. "OMD is the world's largest and most creatively awarded media agency; PHD is the global leader in communications planning; Hearts & Science will be highly focused on data driven marketing. All three agency networks benefit from the full scale of Omnicom Media Group's activation and buying resources and our industry-leading Annalect data and analytics platform."

Scott Hagedornmoves over from Annalect to become CEO of H&S. At Annalect, he’ll be succeeded bySlavi Samardzijaas global CEO andErin Mattsas North American CEO. Samardzija and Matts move into their new roles from their former positions as Annalect's Chief Analytics Officer and Chief Marketing Officer, respectively.

According to H&S Chief Operating OfficerKathleen Brookbanks, who joins the new agency from sister shop OMD, the agency will open its 7 World Trade Center facility in Manhattan with a staff of 175, a number that is expected to top 300 by the beginning of Q3. Additional offices will open starting shortly starting withCanadaandPuerto Rico, followed by a number of key markets outside ofNorth Americain the second half of 2016. Additional executive hires, “recruited from leading companies across the technology, publishing and agency industries,” will be announced in the coming weeks.

ADVERTISER NEWS

As we reported in Friday’s issue, both franchised automotive dealers and independents are seeing double-digits gains in used vehicle sales this year. Here’s another factor helping those gains: AllyFinancial and some manufacturers’ captive finance arms are now offering leasing for some pre-owned vehicles. Ally offers leases on 35 models from 15 different brands at more than 17,000 dealerships and captives of BMW, Porsche, Toyota and Scion are launching similar offers……After testing its EchoPark used-vehicle only concept in Denver, Sonic Automotive is targeting Texas and the Carolinas for expansion late this year and early in 2017. Charlotte-based Sonic sees an eventual chain of more than 50 markets with as many as ten stores in each market……Excluding gas, Costco March domestic comp store sales were up 3%, with the fiscal year-to-date (31 weeks so far) in at +4%...... Gap Stores had a tough month and reports high inventory levels due to lower-than-expected sales. Comps were down 14% at Banana Republic, off by 6% at Old Navy and down 3% at Gap stores……Bed Bath & Beyond’s December-February quarter produced a 1.7% same-store gain on top of a 3.7% increase the year before. Full fiscal year comps were up 1.0%...... Numbers are good at DuluthTradingCompany (total sales up 27.5% in the latest quarter) but the bricks-and-mortar aspect of the company is too small to report same-store sales. Duluth finished last year with nine operating stores and will add 4-5 this year and 7-8 next year, moving closer to the East Coast where it has done well with online sales……After testing in-store cafes at two stores for seven months, Kohl’s is killing the idea. “The pilots did not provide the business benefits needed to warrant further testing,” a spokesperson said……Although the total number of restaurants in the country decreased slightly last year (down 0.6% to 629,488 units according to The NPD Group’s census) fast-casual units increased by 5% to 19,043. The top five fast-casuals by number of units are Chipotle, Panera, Panda Express, Five Guy, and FirehouseSubs……Subway is adding another option to its premium offerings menu, rolling out a carved turkey with Applewood-smoked bacon sandwich this week. Recommended price is $4.75 for 6-inch and $7.75 for a footlong……This Week In ConsumerElectronics reports Target is now targeting “micro-markets,” with 19 of their next 21 planned store openings going into spaces of less than 50,000 square feet. Target’s average big box runs about 116,000 sq. ft. and SuperTargets go as high as 177,000 sq. ft……After starting a test last year, Best Buy has expanded same day delivery; now 165 stores in 13 markets can make same-day deliveries.

NETWORK NEWS

The series finale of American Idol drew 13.3 million viewers Thursday night on FOX, as the one-time ratings juggernaut came to an end. The final two-hour show brought back former contestants who went on to stardom, such as Carrie Underwood and Jennifer Hudson. Even the original three judges showed up for the grand finale: Simon Cowell, Paula Abdul and Randy Jackson.The Wall Street Journal noted that ad revenues fell to $242 million in 2015, as tallied by Kantar Media—but Idol brought in an estimated $8.1 billion over the course of its first 14 seasons. Trivia buffs will want to remember that the 15th and final Idol was Trent Harmon……dick clark productions and ABC announced that the 2016 Billboard Music Awards will be hosted for the third year in a row by Grammy Award-winning recording artist Ludacris. He will be joined by first-time host and international recording artist Ciara. It was also announced that this year’s award show will move to the brand new T-Mobile Arena in Las Vegas. The 2016 Billboard Music Awards will be the first non-Pay-Per-View live broadcast event from the new venue, which officially opened on Wednesday, April 6. The awards show will broadcast live on Sunday, May 22, at 8:00 pm (ET)……Variety reports that season eight will probably be the last for The Vampire Diaries on The CW. “We have decided to do one last season to really do the story justice,” said co-star Ian Somerhalderat WalkerStalkerCon in Nashville on Sunday. A spokesperson for The CW insisted that no final decision has been made. However, Somerhalder’s announcement comes just days after series star Kat Graham revealed that the upcoming season eight would be her last.

WEEKEND RATINGS

Friday produced a primetime tie between ABC and CBS for the Adults 18-49 ratings crown in the Nielsen overnights. CBS, led by Blue Bloods, was at an average 1.1 rating 18-49, with an average audience of 8.06 million viewers. ABC, led by Shark Tank, was at 1.1 18-49 and 5.29 million; NBC, with Grimm, 0.9 18-49 and 4.06 million; FOX, with the season finale of Sleepy Hollow, 0.7 18-49 and 2.81 million; and The CW 0.4 18-49 and 1.15 million.

FOX won Saturday primetime with NASCAR Sprint Cup Racing from Texas, scoring an average 0.9 rating in adults 18-49 and an average 4.22 million viewers. NBC, with Dateline, was at 0.7 18-49 and 4.07 million; CBS, with 48 Hours, 0.6 18-49 and 3.82 million; and ABC, with NBA Saturday Primetime, 0.5 18-49 and 1.83 million. As usual, the night’s top draw was outside primetime. Saturday Night Live, on NBC, with Russell Crowe hosting for the first time and musical guest Margo Price, scored a 1.8 in Adults 18-49.

TRYING TO SKIP THE STARTER HOME

As peak homebuying season begins, first-time homebuyers are prioritizing their long-term residential needs, according to the inauguralBank of AmericaHomebuyer Insights Report.The survey finds that 75% of first-time buyers would prefer to bypass the starter home and purchase a place that will meet their future needs, even if that means waiting to save more, and 35% plan to retire there.

The reality may be somewhat different. Three-quarters of experienced buyers said they sacrificed something the last time they bought a home, including travel (46%) or a new car (37%), and 32% said they sacrificed some of the features they would have liked in their dream home.Additionally, buyers who have a plan in place for purchasing a home are more willing to consider a starter home than “someday” buyers who know they want to buy a home in the future, but don’t have a plan for doing so (41% vs. 23%). 77% of “someday” buyers would prefer to wait and move into a nicer home in the future.

Aspirational and emotional factors motivate more than three-quarters of first-time homebuyers. The report also finds that the same number of homebuyers consider saving for or paying off a home (92%) as important as saving for retirement (91%). 85% of first-time homebuyers would use a tool that automatically withdrew money from their paycheck to save up for a home purchase.

Two-thirds of first-time millennial homebuyers say they expect some kind of assistance from their parents when buying a home, ranging from financial support to assistance moving in.More than half of first-time buyers are looking for a home in the suburbs. 37% of first-time buyers said they would rather spend money on a mortgage than rent, 36% said they want more space, 17% plan to have a child, and 14% are getting married.

FACEBOOK OKs SPONSORED CONTENT

Media companies and others can now be approved by Facebook to post branded content paid for by advertisers. In explaining the policy change, Facebook’s official blog noted that “branded content was one of the first forms of television marketing when soap operas were created and sponsored by brand in the 1930s” (although we suspect they really mean radio). A new tool from Facebook allows publishers to tag a marketer in a branded content post. For brands and marketers, Facebook says the new tool will provide transparency. Marketers can access engagement and reach metrics for their sponsored content.

DANGEROUS DIGITAL POLITICAL TERRITORY

When a political campaign or PAC buys a TV schedule, they know what content the ad will appear with. What about the adjacent content when they buy digital video advertising? Digital Citizens Alliance researchers found ads for Presidential candidates and their supporting Super PACs next to YouTube videos that extol terrorism, push stolen credit card numbers and hacked materials, and demonstrate how to use and spread malware built to take control of computers.

Making online searches in New Hampshire, South Carolina, and Virginia in the days before the primaries there, the researchers found political ads from multiple candidates next to videos pushing illegal, illicit and dangerous activities.

“It’s hard to imagine why anyone would buy advertising time in a television show that calls on Muslims to attack non-Muslims and attempt a world takeover. And, of course, Hillary Clinton would never buy an ad that shows up during a search for Ketamine, widely known as a ‘date rape’ drug. But that is exactly what is happening, time and time again, on YouTube without the candidates’ knowledge,” the report states.

HYUNDAI RECALLS SONATAS

Hyundai announced a recall of most of its 2001 Sonata midsize sedans to fix a glitch that could cause a loss of power steering. Some 173,000 cars are covered by the recall.

PRICE RISES FOR CABLE MEGA-DEAL

The Denver Business Journal reports that Charter Communications will pay more than originally anticipated to buyTime WarnerCable andBright House Networks. That’s because Charter’s stock price has risen while the deal awaits regulatory approval.

Charter said in an investor presentation for a bond sale that it would pay $11.4 billion for Bright House, up $1 billion, or 9.6%, fromthe $10.4 billion purchase price announced in May 2015. TWC’s cash-and-stock deal with Charter now has an enterprise value of $80.9 billion, up 2.8% from the original $78.7 billion.

THIS AND THAT

Media General is moving national representation of its stations to Katz Television the middle of this month. The group has been at CoxReps……Verizon is buying a 24.5% stake in AwesomenessTV for $160 million to enhance its mobile video business. DreamWorks Animation will remain the majority owner (51%) of AwesomenessTV, whose YouTube channel has about 3.6 million subscribers. Hearst will own the remaining 24.5%...... FourthWall Media announced an expanded deal with programmatic ad platform company Collective. The new agreement has Collective licensing FourthWall’s census-level set-top box data and TVMatch product.
AVAILS

Local Sales Manager:KWES-TV in Midland, TX is currently recruiting for a Local Sales Manager. We're searching for a dynamic candidate with strong leadership, motivational and sales skills along with a proven track record of success. Exceptional skills in recruiting, coaching, and training top performing sellers is a must.Achieving sales objectives, building relationships, communicating clearly and the ability to forecast, budget and execute a strategic plan is critical.CLICK HEREto apply and submit resume with your application.No calls please. EOE-M/F/D/V

WFXL-TV, the Fox affiliate in Albany, GA seeks a talented, experienced Account Executive who is an innovative and aggressive self-starter with a proven track record of developing new business, selling multi-platform digital opportunities, developing great relationships with clients and growing market share. We are seeking passionate, driven, and organized solution providers, who thrive on helping clients reach their business goals through creative strategies. Candidate must have great communication and negotiation skills.3-5 years of broadcast sales experience preferred. Apply at

WBTV CBS/wbtv.com/BOUNCE TV, in Charlotte, NC seeks an experienced Multi-ScreenRegional Marketing Specialist.Candidate must demonstrate a thorough knowledge of agency negotiations, a track record of successful new business and internet development. Candidate must be detail-oriented, a problem solver and have professional presentation skills. Three years broadcast experience required and a college degree preferred. Qualified applicants, please APPLY ONLINE and attach resume and links to your work. No phone calls please. EOE/M/F/D/V

WSMV NBC Nashville, TN is seeking Account Executives that nail down commitments from customers and strive to be #1?We're searching for talented AEs that know how to achieve assigned revenue goals, solicit new advertisers and increase their share of business. If you are an experienced driven self-starter and would love to join our team and put satisfied advertisers on our station and digital properties and live in an awesome city, please CLICK HERE to apply, or submit your resume directly to .

WTTA-TV in Tampa, FL (DMA #11) seeks a dynamic sales professional to lead their team of AEs as Local Sales Manager. We're searching for a proven leader with a history of success in driving a business development culture across multiple platforms. Candidates must have prior management experience and a track record of success. We want a dynamic leader with a minimum of three years television sales experience, preferably in management. Please CLICKHERE(job# TTA-000016), complete the online application, and upload your resume. EOE.

Broadcasting & Cable says we’re a “blowtorch” station with a sales team that leaves “scorched earth” in its wake. Sound like the kind of team you’d like to lead? WAFB, the Raycom Media station in Baton Rouge, is looking for a General Sales Manager. Our primary station is a dominant CBS affiliate, and our other offerings include multiple broadcast and cable channels, and a growing array of digital properties. Find more details HERE.If qualified, please APPLY HERE and attach your resume with cover letter.No calls please. EOE-M/F/D/V

Subway has begun posting calorie counts on the menu boards at its 27,000 stores nationwide. And Chipotle is posting a body count.

--Seth Meyers

Tesla unveiled its new model 3 electric car. Fans were camping outside Tesla stores to reserve one. Camping out is actually great practice for when their cars run out of power 30 miles from the nearest outlets.

--Jimmy Fallon

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SPOTS N DOTS
The Daily News Of TV Sales
April 11, 2016

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