Global Web Site www.lge.com
CONTACT:
LG Electronics Inc.
Corporate Communications
Judy Pae
+822 3777 7144
www.lge.com/press
LG’s Pause & Play TVs Highest Rated by Digital Television Group
First to receive Freeview Playback Certification for both programming guide
and recording capabilities
Seoul, Korea, August 30, 2007 --- LG Electronics (LG), a major player in the global flat panel display market, announced that its Pause & Play TVs with built-in digital video recorders (DVR), received Freeview Playback certification from the UK’s Digital Television Group.
“This is the first time a device other than a set-top box has won Freeview Playback certification. Our DVR is built-in to the TV, allowing people to pause and record TV serials without having to connect a clumsy external unit to their televisions,” said Mr. Choon LEE, Head of Digital TV R&D Center, LG Electronics. “The Digital Television Group’s seal will remind customers of the high quality of LG’s Pause & Play TVs.”
The Digital Television Group, or DTG, is the UK’s industry association for digital television. It set technical standards for DVR in 2006 and also created guidelines for consumers who are looking to purchase digital video recorders as the UK prepares to change over to digital broadcasting by 2008.
There are two levels of Freeview Playback certification. To attain the first level a DVR must be able to record essential program information including audio, video, subtitles and closed captions. Second level certification requires that the DVR have an advanced programming guide that can make intelligent decisions about when to schedule recording times.
“LG’s Pause & Play TVs are the first to pass both of the tests. Our products can be pre-programmed to record serials on a repeating basis, and can even automatically remove the advertisements. The TVs are also smart enough to know if a serial plays longer or shorter than scheduled and record it appropriately. When scheduled recordings overlap, the TVs search their programming guides to determine when the serial will be rebroadcast and schedule an alternate recording time,” said Mr. LEE.
LG’s Freeview Playback certified Pause & Play TVs will be available in the UK in late August. Three LCD models in 32-, 37- and 42-inch sizes and two plasma models in 42- and 50-inch sizes will be offered.
# # #
About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in over 110 operations including 81 subsidiaries around the world. Comprising four business units -- Mobile Communications, Digital Appliance, Digital Display and Digital Media with 2006 global sales of US $38.5 billion -- LG Electronics is the world’s largest producer of CDMA handsets, air conditioners, optical storage products, and DVD players. For more information, please visit www.lge.com.
LG Digital Display Company is the largest flat panel display manufacturer in the world, a leading producer of LCD and plasma TVs and one of the world’s top plasma module makers. While focusing on creating well designed, feature rich TVs, the company is also pushing technological boundaries to create a more exciting viewing experience. LG's product areas include: televisions and computer monitors, plasma display panels, OLED and others. LG is an official sponsor of the 60th Cannes Film Festival held from 16-27 May 2007, in Cannes, France.