Job #: 10-4561Draft #7: 9/28/10 – 1:00 p.m. ET

HAVING READ THESE RULES, I AM IN AGREEMENT THAT BASED ON THE INFORMATION PROVIDED FOR PROMOTION WATCH, THE RULES ACCURATELY STATE ALL ASPECTS OF THE INTENDED PROMOTION.

THIS DOCUMENT MUST BE SIGNED BY THE KELLOGG REQUESTOR PRIOR TO GOING THROUGH THE APR PROCESS.

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Kellogg Requestor (Print Name & Sign)Date

SHARE WHAT YOU LOVEABOUT KELLOGG’S FROSTED FLAKES™CONTEST

OFFICIAL RULES

NO PURCHASE NECESSARY. VOID WHERE PROHIBITED.

  1. PROMOTION DESCRIPTION: TheShare What You Love AboutKellogg’s Frosted Flakes™Contest (“Contest”)is an online-only Contest that beginson 9/30/10at 12:00:00 PM (ET) and endson 12/6/10 at 11:59:59 AM (ET) (“Promotion Period”). The Promotion Period consists of an entry phase that begins on 9/30/10 at 12:00:00 PM (ET) and ends on 10/26/10 at 11:59:59 AM (ET) (the “Submission Phase”);Judging Phase that begins on 11/2/10 at 12:00:00 PM (ET) and ends on 11/22/10at 11:59:59 PM (ET) (the “Judging Phase”); and a Finalist Public Voting Phase that begins on 11/29/10 at 12:00:00 PM (ET) and ends on 12/6/10 at 11:59:59 AM (ET) (the “Finalist Public Voting Phase”). During the Submission Phase, eligible individualsmay make Submissions as defined in rule # 2. During the Submission Phase, entrants will provide their response to the question, “How do you (the entrant) share your love ofKellogg’s Frosted Flakes® cereal with your kid(s)?” Eligible Submissions will be judged during the Judging Phase and five (5) Finalists will be selected as defined in rule #4. The five (5) Finalistswill then be publicly voted during the Finalist Public Voting Phase to determine the Grand Prize winner.
  1. ELIGIBILITY: Open to legal residents of the fifty (50) United States and District of Columbia whoare 18 years of age or older and are the parent or legal guardian, or serve as a mentor or coach to one (1) or more children between the ages of 9 – 15 years old. Employees of Kellogg North America Company, its subsidiaries, affiliates, advertising, promotion and other agencies and their immediate family members and/or those living in the same household of each are not eligible to participate.
  1. HOW TO ENTER:From 9/30/10 at 12:00:00 PM (ET) through 10/26/10 at 11:59:59 AM (ET), go online to (“Website”). In order to submit an entry in this Contest, you must “LIKE” the Kellogg’s Frosted Flakes® cereal Facebook Page on Facebook. Indicating that you “LIKE” the Kellogg’s Frosted Flakes® cereal Facebook Page is free. Once you have indicated that you “LIKE” the Kellogg’s Frosted Flakes® cereal Facebook Page, follow the online instructions to submit your entry. Limit one (1) entry per household for the Promotion Period. You may submit an entry in one of the following two (2) formats:

A)Essay and Photo Submission. Type your essay and upload your photo in the area provided on Websitedescribing/demonstrating “how do you (the entrant) share your love ofKellogg’s Frosted Flakes® cereal with your kid(s)?” Essays must be typed in English and must be no more than one thousand (1,000) characters in length. Photos should be no larger than five (5) MB, and must be uploaded in one of the following formats: .jpg, .png, and .gif. Follow the instructions on the Website to complete your essay, upload your photo and submit your entry, or;

B)Video Submission. Upload a video describing/demonstrating “how do you (the entrant) share your love ofKellogg’s Frosted Flakes® cereal with your kid(s)?” Videos must beno longer than 3-minutes in length; and may not be larger than ten (10) MB. Videos must be uploaded in one of the following file formats: .avi, .mpg, .mp4, .flv, .mov, and .wmv. Follow the instructions at the Website to upload your video entry.

Entries should not identify any geographic location. All submissions willbe prescreened for compliance with these Official Rules prior to being posted for the Public Voting Phase; and all finalist submissions will be posted at the same time (regardless of day/time of submission) at the start of the Public Voting Phase time period. Photo/video submissions must only feature the entrant and their kid(s) (optional and with parent’s or legal guardian’s permission) and no names should be mentioned in the (video) entry. If a sufficient number of eligible submissions are not received during the Submission Phase, Kellogg North America Company(“Sponsor”) may select fewer than five (5) Finalists as determined in its sole discretion. If for any reason during the Submission Phase, an entry is not compliant with these Official Rules as solely determined by Sponsor, theentry will be disqualified from the Contest. Direct any questions, comments or concerns regarding the Contest to Sponsor, not Facebook.

All entries must be the original work of the entrant, never been previously published, must not infringe on any third party rights, and may not include content which is offensive, violent or suggests violence, derogatory, sexually suggestive, obscene, defamatory, explicit language or imagery or is otherwise inappropriate for publication in general circulation, or depicts the Sponsor and/or any of their products in a manner which is not consistent with its positive image and/or their approvaltrademark use. No other manufacturers’ products are permitted in any submission. No copyrighted music, trademarks, brands, or other intellectual property not owned by entrant may be used in the entry. Entries (photo and/or video) may not show individuals other than the entrant and no names may be mentioned. Entries cannot depict the Sponsor’s products being prepared and/or consumed in any way other than as directed on the packaging. By entering the Contest, the entrant gives Sponsor the right to use, edit, or publish the entry without further compensation and winner assigns all rights, title and interest in the submission to the Sponsor, and, if required, will sign any documents necessary to transfer copyright and rights of publicity. Submission of an entry further constitutes the entrant’s consent to irrevocably assign and transfer to Sponsor any and all rights, title and interest in the entry, including, without limitation, all copyrights and rights of publicity. Winner may have to certify in writing that his/her entry was original and produced by the entrant and no other person or entity holds rights to entry. All entry materials become the property of Sponsor and will not be returned. Sponsor is not responsible for any change of email address, mailing address and/or phone number of entrants.

In the event of a dispute regarding the identity of the person submitting an entry, an entry will be deemed to have been submitted by the Authorized Account Holder of the email address submitted at the time of entry, provided that person meets all eligibility requirements set forth in these Official Rules. “Authorized Account Holder” means the natural person who is assigned to an email address by an Internet access provider, online service provider, or other organization that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. Entrants may not participate with multiple e-mail addresses, nor may entrants use any device to enter as multiple entrants. Any entrant who attempts to enter with multiple e-mail addresses or under multiple identities will be disqualified from participation in the Contest and all entries submitted by that entrant will be void. No automated entry devices, bots and/or other programs and/or software are permitted for entry. Sponsor is not responsible for lost, late, illegible, incomplete, invalid, unintelligible, misdirected, technically corrupted or garbled entries, which will be disqualified, or for problems of any kind, whether mechanical, human or electronic.

  1. JUDGING PHASE – Beginning 11/2/10 at 12:00:00 PM (ET) through on 11/22/10at 11:59:59 PM (ET), all eligible submissions received by the Submission Phase deadline will be judged by a judging panel comprised of designated individuals from the Sponsor’s organization and its designees, whose decisions are final and binding, using the following judging criteria: connection to the brand (25%); relevancy to the Contest theme (25%); originality (25%); and creativity; taking the type of medium into consideration (25%). The five (5) Finalist submissions that receive the first through fifth highest scores from the judging panel will be declared the Finalists. In the unlikely event of a tie, the Finalist will be entry with the highest score in the “connection to the brand” judging criteria. The Finalists submissions will then advance to the Public Voting Phase.
  1. FINALIST PUBLIC VOTING PHASE: Beginning 11/29/10 at 12:00:00 PM (ET) through 12/6/10 at 11:59:59 AM (ET) the Finalists’ entries will be posted at the Website. The voters will vote on their favorite Finalist submission at the Website. In order to submit a vote in this Contest, you must “LIKE” the Kellogg’s Frosted Flakes® cereal Facebook Page on Facebook. Indicating that you “LIKE” the Kellogg’s Frosted Flakes® cereal Facebook Page is free. Follow the online instructions to submit your vote. Voters may vote once per day during the Finalist Public Voting Phase. Use of automatic voting software is prohibited. In the event that the use of automatic voting software is suspected and/or detected, any suspect entries will be voided and the voter will be disqualified from any further participation in the Contest. At the conclusion of the Public Voting Phase, the Finalist submission that receives the most votes will be declared the Grand Prize winner – subject to verification. In the unlikely event of a tie, the Grand Prize winner will be determined by the judging panel using the judging criteria used in the Judging Phase.The prize will be awarded in the name of the person listed on the entry provided he/she meets all eligibility requirements. Grand Prize winner will be notified on or about 12/14/10 by email, phone and/or mail at Sponsor’s discretion. Upon verification of winner’s eligibility, winner will be announced on the Website.
  1. PRIZES AND APPROXIMATE RETAIL VALUES (ARV):One (1) Grand Prize– A VIP Sports Practice session for the winner and theirchild/children (up to 15 children) featured in the entry; including breakfast with sports legend Tino Martinez and Tony the Tiger; a catered VIP breakfast; and an Earn Your Stripes™ T-shirt for winner and the child/children featured in the entry (ARV $220). VIP sports practice session will be for up to three (3) hours in length and will be held at a sports practice facility near the winner’s residence. Travel to/from sports practice facility is the sole responsibility of the winner. Date of Grand Prize event to be solely determined by Sponsor. Sports legend and Tony the Tiger are subject to availability. In the event the sports legend and/or Tony the Tiger is unable to attend the Grand Prize event for any reason outside the control of the Sponsor, Sponsor will have no further obligation, other than to award the remainder of the prize. Four (4) Finalist Prizes – Each Finalist (excluding the Grand Prize winner) will receive ten (10) coupons for a free box ofKellogg’s Frosted Flakes® cereal; and an Earn Your Stripes®T-shirt for the Finalist and the child/children featured in the entry (ARV $30 ea.). Total ARV of all prizes $340. Unclaimed prizes will not be awarded. All applicable federal, state, and local taxes on prizes are the sole responsibility of the prize winners. Limit one (1) prizeper person.
  1. GENERAL:Potential Grand Prize winner will be required to sign an Affidavit of Eligibility/Liability Release, and where legally permitted, Publicity Release within seven (7) days after first notification attempt. If prize notification or prize is returned as non-deliverable, prize may be forfeited and an alternate winner may be selected as provided in these Official Rules. No correspondence will be acknowledged. No cash equivalents, substitutions or transfer of prize permitted except that Sponsor reserves the right to substitute a prize of equal or greater value in the event that an offered prize is unavailable. Subject to all federal, state and local laws/regulations. Neither Sponsor, its subsidiaries, affiliates, advertising, promotion agencies nor their employees will have any liability whatsoever for any injuries, losses or damages of any kind caused by any prize or resulting from acceptance, possession, use and/or misuse of any prize or participation in the Contest or any prize-related activities. Acceptance of a prize shall be construed as and signify the winner’s agreement and consent that Sponsor may use the winner’s name, voice, address, likeness and/or prize information, without limitation, for promotional purposes without further consideration, review, approval or payment, where allowed by law. By participating in this Contest, entrants agree to be bound by the Official Rules and the decisions of the judges, which are final and binding in all respects. Sponsor is not responsible for any typographical or other error in the printing of the offer, administration of the Contest or in the announcement of the prize.
  2. INTERNET: Entries are deemed to be received at the time of receipt by the Sponsor, not at the time of transmission by the entrant. Sponsor is not responsible for lost, late, incomplete, misdirected or illegible entries nor for electronic transmission errors resulting in omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of entry materials, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions or limitations of any kind, or inaccurate transmissions of or failure to receive entry information by Sponsor or presenter on account of technical problems or traffic congestion on the Internet or at any website or any combination thereof. If for any reason this Contest is not capable of running as planned, including but not limited to infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the reasonable control of Sponsor which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this Contest, Sponsor reserves the right at its sole discretion, to disqualify any individual who tampers with the entry process, and to cancel, terminate, modify or suspendthe Contest and select the Grand Prize winner using the judging criteria as stated herein from among all eligible entries received up to the point of Sponsor’s action provided there are a sufficient number of eligible entries have been received. Caution: Any attempt by an individual to deliberately damage any website or undermine the legitimate operation of the Contest is a violation of criminal and civil laws and should such an attempt be made, Sponsors reserve the right to seek damages from any such individual to the fullest extent of the law.
  1. CONFIDENTIALITY: For information about how the Sponsor uses your personal information, please see its privacy policy, located at
  1. WINNER’S LIST: For name of winner, to be available after 3/15/11, send a stamped, selfaddressed envelope to: Share What You Love About Kellogg’s Frosted Flakes™Contest, Attn: Winner’s List, P.O. Box 7139, Kalamazoo, MI 49003-7139. Winner’s list requests must be received by 1/15/11.
  1. SPONSOR:Kellogg North America Company, One Kellogg Square, Battle Creek, MI49016.

®,™, © 2010 Kellogg NA Co.

This promotion is in no way sponsored, endorsed or administered by, or associated with Facebook. You understand that you are providing your information to Kellogg North America Company and not to Facebook. The information you provide will be used as fully set forth in the Sponsor’s privacy policy found at