Master Syllabus: MKT 44641

TROY UNIVERSITY

MASTER SYLLABUS

SORRELL COLLEGE OF BUSINESS

MKT 4464

Marketing Research

Prerequisites

MKT 3300.

Description

This course examines the foundational role of research to the formulation of sound strategic marketing decisions. Topics focus on problem definition, research design, data acquisition, analysis, and interpretation. The systematic approach of harnessing data/information to drive effective marketing decision-making is also considered.

Objectives

On completion of the course, the student should be able to:

  1. Demonstrate knowledge of the marketing research process and various types of marketing research.
  2. Explain the role of marketing research in marketing management decision-making.
  3. Demonstrate an understanding of ethical issues inherent to marketing research.
  4. Apply marketing research theories and concepts to the solution of marketing problems.

Purpose

To foster an understanding of the importance of research in making strategic marketing decisions and to familiarize students with the concepts and methods employed for marketing research. Marketing concentration requirement.

Approved Texts

Burns & Bush (2013 or current). Marketing Research (7th ed.). Pearson.

Brown (2013 or current). Basic Marketing Research (8th ed.). Cengage.

Supplements

As deemed appropriate.

Required Activity

This course must contain a student engagement activity with the community that relates to course content. The activity may include guest speakers, site visits, projects for the community/industry, etc.

Troy University Sorrell College Mission Statement

The Sorrell College of Business (SCOB) prepares a diverse student body, drawn primarily from Alabama and surrounding states, to become successful, ethical and engaged business professionals with the knowledge to compete in the global business environment.

To achieve this our faculty, staff, and administration will:

Provide quality undergraduate and graduate education in global business through high-quality teaching;

Serve the university and engage with business and professional communities in our primary service area through individual involvement and our centers for research and outreach;

Grow and enhance the longstanding “culture of caring” for our traditional, nontraditional, military, and international students; and

Contribute to the creation of knowledge, with a focus on the scholarship of application and integration, and teaching and learning, complemented by basic and discovery scholarship in select disciplines.

Troy University Sorrell College Vision Statement

The Sorrell College of Business strives to be a renowned teaching-focused business college graduating GEEKS ready to succeed in business and life.

Troy University Faculty Handbook(2016): Section 3.9.2.8 [extract] — essential elements of the syllabus (somewhat modified for space):

  1. Course title
  2. Course number + section
  3. Term
  4. Instructor
  5. Prerequisites
  6. Office hours
  7. Class days, times
/
  1. Classroom location
  2. Office location + e-mail address
  3. Office telephone
  4. Course description, objectives
  5. Text(s)
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  1. Other materials
  2. Grading methods, criterion weights, make-up policy, mid-term grade reports
  3. Procedure, course requirements
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  1. General supports (Computer Works, writing center)
  2. Daily assignments, holidays, add/drop & open dates, dead day, final exam
/
  1. ADA statement
  2. Electronic device statement
  3. Additional services, statements
  4. Attendance/
    Absence policy
/
  1. Incomplete work policy
  2. Cheating policy
  3. Specialization requirements (certification, licensure, teacher competencies)