Material Review, Lao

Material review, Lao

Material details / Message / Strengths / Opportunity for improvement
Logo and slogan
/ Hunt for eating don’t hunt for extirpation / Summarizes and speaks to the action
Generates IC / Need something to complement or improve this material and make the message clearer.
Review this and other materials with bigger group of GO/ BR partners
Keep listening to the echo from your materials (anecdotally, from the street) with an open mind!
Adjust the strategy, activities and materials as needed.
Awning
/ Slogan +
I will follow up on all wildlife crime cases because I am dedicated as a good government officer who does not sell or buy wildlife / Fantastic location, very visible
Message puts pressure on the GO who are still not participating / Need something to complement or improve this material and make the message clearer.
Suggestion is to print poster as vinyl and place it near awnings.
Are there any other strategic places where this could be placed?
We discussed placing it on the road further out of the village so that already from afar people start to know what is going on at NEPL when they go there.
Possible places:
Sign when you come over the hill; by the arch that delimits the district.
Billboard
/ same
Poster
/ 5 Factors of smart hunters
My wildlife food is almost gone I will report illegal hunting and wildlife trade every time. / Visually strong
Relates directly to the action
Reinforces the slogan
Very applicable to the TA – people identify with it / Suggestion of having guy on the left and have the circles clockwise on the right
Distribute during 2nd village visits
(make huge vinyl one)
Every household gets one
Stapler?
billboard
On vinyl – to add to awning
Sticker
/

Slogan + report illegal hunting and wildlife trade call (020) 4 800 400.
Slogan + I follow 5 factors of smart hunters

/ Direct action
The stickers will be mobile materials, because they will be put on motorbikes and cars so they will be travel every the vehicles go, this can affect more audiences. / To have more alternative access for audiences where telephone network doesn’t cover.
Pledge general villagers
/ Slogan + key message for general village “My wildlife food is almost gone I will report illegal hunting and wildlife trade every time”. / The pledge will be notification of the TA to remember what they have pledge in front of the muntjac mascot before they go to hunt every time. / Alternative access for audiences where telephone network doesn’t cover.
Pledge government officers
/ Slogan + key message for government officers “I will follow up on all hunting and wildlife trade criminal cases, because I am a dedicated government officers who doesn’t buy or sell wildlife” / same
Pledge illegal hunters
/ Slogan + key message for illegal hunters “Clever hunters need to hunt in the village use areas, hunt managed species, hunt in the correct season, hunt with the correct tools, and only hunt to eat” / Visually strong
Relates directly to the action
Reinforces the slogan
Notebook

/ Slogan + key message for general village “My wildlife food is almost gone I will report illegal hunting and wildlife trade every time”. / Presents all support points / Have all the support points in the right order
Mascot
/ Link the mascot to all of the campaign materials / Link the mascot to all of the campaign materials / To make strong mascot, because it sometimes is easy to be torn
Song
Song: Come and Help Us!
Lyrics and Meloday by Piew Phimmexay
Beautiful natural forestBeautiful for the heart and impressive
Tiger, Gaur, Wild Pigs, Serow and Muntjac,Happiness in the evergreen forest
Beautiful nature attracting your eyesDiverse wildlife refreshing our hearts
The place for conserving wildlife Habitat for the lives of wildlife
Help Together Please Hunt for eating - Don’t hunt for extirpation
But we still have Selfish people
Wanting to benefit Don’t let your friends hunt with modern equipment
But some people Prevent others from buying and selling
Government law officialsSome people don’t follow their roles.
Come on and help to conserve the wildlife
Come together in force To protect the wildlife from extinction
If you think to hunt Hunt wildlife in a legal way
Help to report The ones who hunt illegally, buy and sell
Government officials Must be good examples all the time
Stop buying! Stop Selling!Enforce the law against the perpetrators
Come.. Come.. Come.. help togetherHold hands working to conserve the wildlife
Create the place For ecotourism with diverse wildlife
Encourage international people From around the world
Come to visit our wildlife In our land (repeat).
Help Together Please Hunt for eating - Don’t hunt for extirpation / Slogan / Knowledge of threats and direct actions for audiences / Put direct key messages.
T-shirt

/ Slogan + key message for general village “My wildlife food is almost gone I will report illegal hunting and wildlife trade every time”.
Hotline number / The t-shirts will be mobile materials, because they will worn by people so they will be travel every the people who wear them go, this can affect more audiences. / Make multiple sizes.
The color of the message could be darker or different.
Bags

/ same
activities
Puppet show
/ Slogan + key messages for general villagers and hotline number / Visually strong
Relates directly to the action
Inspire villagers who hesitate which action they should act. / Make bigger puppets and materials for the stage.
Hunting game
/ Slogan / Visually strong
Relates directly to the action
Reinforces the slogan / Make more attractive animals’ masks
Concert
/ Slogan + all key messages and support points / Gain big crowd of audiences / Hold the concert during the dry season.
Village visit / Slogan and key messages / Direct contact to TA / Conduct village visit during the dry season
To be planned/completed
Storybook

Storingline
Scene 1

- There is a village located in Nam Et-Phou Louey National Protected Area.
The basic subsistence and livelihood of these villagers are primarily relied on hunting wildlife, harvesting non-timber forest products (mushrooms, bamboos, rattans, tree barks etc.), doing slash and burn cultivation, farming, raising live stocks and doing other agricultural practices.

Scene 2

In the village there is uncle Kham family, he is village militia, he is alcholic, he is always spending his time with playing cards, he is always violent his wife and kids. The family doesn’t have any happiness. In fact, there is always fighting
Uncle Kham hunts wildlife for sell to buy alchol and pay cards.
He always uses modern gun and prohibited tools for hunting
He always hunts in NPA core zone
He is always angry and violent his wife and kids when he doesn’t success with hunting.

Scene 3

Close to uncle Kham’s house is uncle Pon’s.
Uncle Pon’s basic subsistence and livelihood is are primarily relied on hunting wildlife for food only, harvesting non-timber forest products (mushrooms, bamboos, rattans, tree barks etc.), doing slash and burn cultivation, farming, raising live stocks and doing other agricultural practices.
Uncle Pon always hunts managed species, in his village use area, by using right tools, in the right season for food only.
He is a clever hunter.
He hunts by using cross bow and snares.
He hunts in the village use area.
He hunts managed species (muntjac, wild pig, squirrels, bamboo rats, red jungle fowl, patridge and quail).
He hunts during open season.
He hunts for food only.
Uncle Pon’s family happily eats managed species for food.

Scene 4

Uncle Kham’s wife always come sadly talk to uncle Pon and his wife about the violention that she and her kids always faces and the legality of hunting because she is afraid he will be arrested and put in jail one day by hunting illegally.

Scene 5

Uncle Pon gives advice to uncle Kham regarding using modern gun and prohibited tools for hunting is illegal.
He also explains the nagative impacts of illegal hunting.
He explains to uncle Kham that uncle Kham might be arrested if he keep hunting illegally.ut
He explains wildlife will be gone, we will not have free food from forest any more.

Scene 6

Even uncle Pon has been talking to uncle Kham many times, he just ignores what he have heard from uncle Pon. In fact, he keep hunting illegally.
When uncle Kham gets the money from selling wildlife he always goes for drink with friends.
One of his friends uncle Mai asks him how does uncle Kham earn money?
Uncle Kham secretely tells Uncle Mai and his friends that he earns money from selling wildlife.
Uncle Kham persuades some of his friends including uncle Mai to hunt with him illegally.
Uncle Kham hunts as many as he can.
While uncle Mai and other hunt not many just for food.

Scene 7

Days are gone the number of wildlife keep decreasing, people who hunt legally found it is difficult to hunt wildlife-.
When wildlife population decreases effects livelihood of local villagers who hunt wildlife for food.
In the past our great grand parents lived in the forest all the time, but they survived that because they had many wildlife to eat.
If we don’t have wildlife for eating today and in the future we will be poorer.
Uncle Mai, uncle Pon and other don’t know the real cause, but uncle Mai keep thinking it might be because him, uncle Kham and other hunt illegally. But he doesn’t say anything yet.

Scene 8

One day while Uncle Mai is walking and keep revising the reason that decrease of wildlife population in the village.
He accidentially meet with uncle Kham’s kids.
He rubs his eyes “what the hell happens on your faces? Look at these bruises” he said.
The kids repond “our dad hit us”

Scene 9

One day later, uncle Mai goes to see uncle Kham at his house.
He sees uncle Kham’s wife and kids wear tore clothes.

Scene 10

Uncle Mai walks toward uncle Kham kitchen.

Only he steps his foot into kitchen he sees dead Sambar Deer, pregnant Muntjac and wild pig and huge sack of smoke squirells which are kept for a buyer.
When he sees the scale of hunting that uncle does.
It is very hard for him to except.
He turn his face to uncle Kham and says it is clear to me that the decrease of wildlife that we hunt for food for decades is because of people who hunt illegally.
It is over i won’t go for hunting with you any more.
I will tell our friends not to go for hunting like this with you any more.
I urge you to stop doing this unless I will report you to government officers. Angrily said uncle Mai.
Uncle Mai sadly works away.

Scene 11

Later on there is NPA staff come to the village to explain how to hunt legally.
And the punishment of doing illegal hunting.

Scene 12

But uncle Kham keep hunting illegally.

Scene 13

One day uncle Mai takes a walk around the village.
The same with uncle Pon’s wife.
They meet each other and then become friends.
It is almost dark, so they walk back together.
They accidentially meet uncle Kham and some of his friends carry modern guns on his sholders. “where are you going, uncle Kham” Asked Pon’s wife. Uncle Mai keep quiet because he anticipate that uncle is going to hunt because they used to do this together and uncle Mai used to see huge scale of wildlife at uncle Kham’s house.
“I am going to look after my cows at the grazing area” Replied uncle Kham.
“Good luck, but be careful it is so dark” said uncle Pon’s wife. And then they separete.

Scene 14

When uncle Mai arrives at home he keep thinking about how to stop uncle Kham from illegal hunting.
Uncle Mai decides to explore if uncle Kham keep doing illegal hunting

Scene 15

Uncle Mai gets very early in the morning.
He goes to entrance of the forest where everyone in the village use to enter the forest.
Not too long he sees uncle Kham and one of his friends are carrying dead Sambar Deer and ther other two of his friends are carrying one wild pig and one muntjac.
Uncle Mai is hiding behind a bush until they gone.
He goes home and wait for the sun for few hours.

Scene 16

He tells his wife and kid that he will go the town to buy some ingredients
He takes a Song Taew (local public transportation).
When he arrives at town.
He goes to report to government officer directly.

Scene 17

Governemt officers of five people takes a trucks to village.

Scene 18

Uncle Kham is arrested by government officers.
Government officers give him a warning letter.
Uncle Kham is fired from being village militia.

Scene 19

After, he is arrested and warned and fined by government officers.
He is allowed to go home.

Scene 20

At night uncle Kham goes to hunt again.

Scene 21

Next morning uncle Pon’s wife gets up very early and she goes to her garden where is located near the entrance of the forest.
She doesn’t believe what she sees uncle Kham and one of his friends are carrying dead Sambar Deer.

Scene 22

Uncle Pon’s wife runs home and she meet with uncle Mai who is taking a walk around the village.
I sees uncle Kham and his friend carry a Sambar deer, what should we do.
Uncle Mai says, let’s report, do you remember last time he was arrested, I reported him.

He tells his wife and kid that he will go the town to buy some ingredients
He takes a Song Taew (local public transportation).
When he arrives at town.
He goes to report to government officer directly.

Scene 23

Governemt officers of five people takes a trucks to village.

Scene 24

Finally, uncle Kham is arrested and put in jail.
“I will never ever hunt illegally” Said uncle Mai, “We will never ever hunt illegally too” Said his friends, b ecause uncle Mai and his friends understand the reasons that hunting regulations are needed.
Uncle Mai’s wife and his kids are very pround of him being good hunters.
Uncle Pon’s wife stop by to congratulates with uncle Mai and his family.
Uncle Mai visits uncle Pon’s house and become friend.

Scene 25

Uncle Mai is chosen to receive good role model hunter in term of legality of hunting. Because he:
Hunts by using cross bow and snares.
Hunts in the village use area.
Hunts managed species (muntjac, wild pig, squirrels, bamboo rats, red jungle fowl, patridge and quail).
Hunts during open season.
Hunts for food only.
Uncle Mai village to save wildlife forfood for everyone.
Uncle Mai reports illegal hunters to government officers

Scene 26

Uncle Mai’s wife, kids and villagers are happy and proud of uncle Mai.
Uncle Mai takes this opportunity to talk to the crowd that anyone here can be chosen to be good role model hunter like him just:
Be a clever hunter.
Hunt to live but don’t hunt for extirpation!

Scene 27

And..report illegal hunting and wildlife trade to government officers.
When illegal hunting decrease, villagers know the legality of hunting, wildlife population increase continuely and this means food security for today and for tomorrow

/ Support points / Reinforce puppet show and help TA to remember the whole story / Make the comic book ahead of the campaign starts
Radio spot / Slogan and key messages for all target audiences / It is cheap to deliver the campaign messages through this channel and it reaches so many people because all the target audiences know each other quite well so they forward the messages that they receive from public address system to their friends. Perpetrators scare to be announced through this channel. / To make more attractive spots
Illegal hunting workshop 1
/ Slogan and key message for illegal hunters / Direct contact to illegal hunters
Put more pressure on them because they are aware of hunting regality the same as general villagers do. / Conduct this workshop before village visit, because they might help the campaign to spread out the slogan and key messages
Illegal hunting workshop 2 / Slogan and key messages for illegal hunter / The second meeting with illegal hunters will bring them back to first meeting, they will think about what have been discussed during the first one / To have quarterly meeting with illegal hunters
Government workshop
/ Slogan and key message for government officers / Direct contact to government officers