WBFI Quality Standards Program Information Page
Rev. December 2005, Replaces November 2005
The WBFI Board of Directors is pleased to announce the activation of the WBFI Quality Standards Program. As of November 2005, these standards include seed definitions, quality standards for seed, and quality standards for feeders.
Why is this important to you? We all share the common goal of ensuring that the consumer has a positive experience while feeding wild birds. By defining quality standards, we are enabling the manufacturers to make it easy for the consumer to recognize which wild bird foods and feeders meet a certain level of quality. When consumers are rewarded with a favorable experience, they make repeat purchases, sales increase, and the entire category grows.
Once your company enrolls in the WBFI Quality Standards Program, you are entitled to use the new WBFI Quality Standards Logo on all your products that meet the requirements as defined below.
Please join us by completing the WBFI quality Standards enrollment form and submitting it to WBFI headquarters with your check for $100 for your 2006 enrollment.
PRODUCT STANDARDS FOR BIRD FEEDERS ENROLLED IN WBFI QUALITY STANDARDS PROGRAM
· Feeder or Package must include labeling appropriate for the birds that will use the feeder and the recommended ingredients.
· Seed feeders must have a minimum 1-1/2” diameter refilling port.
· Hanging devices must be made from metal such as wire, chain, or cable and must be securely attached.
· Seed flows appropriately for recommended ingredients.
· Cleanable; instructions for care and use must be included.
· Drainage system suitable to the feeder type.
SEED PRODUCT LABELING for SEED PRODUCTS ENROLLED IN WBFI QUALITY STANDARDS PROGRAM
· All ingredients must be listed and in order of preponderance in the ingredient section.
· The ingredient statement must identify each ingredient specifically. No groupings such as “grain products” or “mixed nuts,” etc.
· The birds pictured or highlighted on the package label must be the birds that this product will attract and that the consumer can reasonably expect to see at their feeders.
· If a preference chart is used, the WBFI Bird Preference Chart must be shown, including, at a minimum, any bird species highlighted or shown on the package and all ingredients on the chart.
· If there is a brochure, web site, or other POS material, those items must conform exactly to the label and its guarantees and wording.
· All ingredients must meet established WBFI Seed Definitions available at this link: http://www.wbfi.org/secure/seed.ppt.htm
· The label must meet all current AAFCO and governmental guidelines.
WILD BIRD FEEDING INDUSTRY
QUALITY STANDARDS PROGRAM PARTICIPATION AGREEMENT
Product and Feed Standards
Name of Company Telephone No.
Street Address Fax No.
City, State or Province, Zip Code E-mail Address
(“Company”)
1. Company represents that each of its products upon which the logo is displayed meets WBFI Quality Standards.
2. Company represents and agrees that it will use the WBFI Quality Standards Logo only for those products which meet the Standards. Company will cease use of the logo on a particular product when that product no longer meets the Standard.
3. Company agrees to pay an annual administrative fee upon receipt of invoice. If payment is not made in the time specified, all rights to use the logo cease.
4. Company shall indemnify, defend and hold harmless Wild Bird Feeding Industry, its officers, directors, members, employees and agents (collectively “WBFI”) including WBFI’s reasonable attorney’s fees with respect to any and all liabilities, obligations and causes of action asserted against WBFI arising from Company’s use of the WBFI Quality Standards Logo.
AGREED:
Company
By:
Authorized Signer
Date: