Liz Fiorino

Covelli Enterprises

6693 Sawmill Road

Dublin, OH 43017

412-310-3323

FOR IMMEDIATE RELEASE

PANERA BREAD HONORS BREAST CANCER AWARENESS MONTH WITH PINK RIBBON BAGEL

Columbus, OH – Panera Bread is once again hosting its Pink Ribbon Bagel campaign in participating Columbus area bakery-cafés. All October long, a portion of the proceeds from all Pink Ribbon Bagel sales will be donated to the Stefanie Spielman Fund for breast cancer research at the James Cancer Hospital and Solove Research Institute.

Last year, more than 50,000 bagels were sold for the cause in the Columbus Panera Bread cafes, and over the past six years, Panera Bread has donated more than $600,000 to the Stefanie Spielman Fund as a result of these bagels sales and other fundraising efforts.

“We make this campaign a priority every year for a reason,” said Sam Covelli, Owner/Operator of Covelli Enterprises, the Ohio-based franchisee of Panera Bread. “The funds raised by the Pink Ribbon Bagel are helping to save the lives of local women with breast cancer. There’s no better feeling than knowing you can help make difference.”

Panera Bread is encouraging customers to take a photo with their Pink Ribbon Bagels to share their support for the cause on social media using #morethandough. The cafes are accepting pre-orders for bagels at www.covelli.com/gopink.

Shaped in the form of the iconic pink ribbon, the Pink Ribbon Bagel features cherry chips, dried cherries and cranberries, vanilla, honey, and brown sugar, and is baked fresh each morning by Panera’s bakers at each participating bakery-cafe.

In addition to the Pink Ribbon Bagel sales, Panera Bread is supporting the Stefanie Spielman Fund through donation canisters at the registers of the Columbus area Panera Bread cafes for the month of October. Panera Bread is also the presenting sponsor of the annual Step Up for Stefanie’s Champions walk/run that happens in April and benefits the cause.

About Covelli Enterprises

Covelli Enterprises is the largest franchisee of Panera Bread, LLC, with more than 275 bakery-cafés in 5 states and in Canada. In 2015, Covelli Enterprises donated more than $26 million to non-profit organizations.www.covelli.com

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