LEBANON VALLEY CHAMBER OF COMMERCE
Position Description
DIRECTOR OF MEMBERSHIP
REPORTS TO: Chamber President & CEO
NATURE OF POSITION: Full-time. Exempt from overtime pay.
SUMMARY: The Director of Membership is responsible for ensuring the continuous and steady growth of the Chamber’s membership by building and maintaining a comprehensive and aggressive membership recruitment, retention and service program. He/she is responsible for achieving membership recruitment and retention goals as mutually agreed with the President/CEO and established in the Strategic Plan by the Board of Directors. In addition, he/she is responsible for providing leadership and staff support in the Chamber’s membership recruitment and retention efforts and in the development and implementation of programs and services to assist members of the Chamber.
ESSENTIAL DUTIES & RESPONSIBILITIES: The Director of Membership is responsible for the following specific functions and duties:
· Membership Recruitment
n Pro-actively initiates contact with prospective member businesses.
n Promptly and effectively responds to businesses and other employers inquiring about membership in the Chamber.
n Actively seeks membership prospects and develops and maintains a comprehensive and accurate database of prospective members.
n Encourages ongoing and consistent involvement in the member recruitment effort by the Board of Directors, committee and other Chamber volunteers.
n Ensures the timely preparation and accuracy of the monthly Membership Report and Aging Report for presentation and review by the President/CEO, Executive Committee and Board of Directors.
n With the assistance and input of the President/CEO, the Director of Marketing & Communications and other staff, develops promotional brochures and materials for use in marketing the Chamber to prospective members. Ensures at all times the availability of adequate supplies of these materials, membership applications and other necessary membership-related publications.
n In conjunction with the President/CEO and key volunteer leaders, plans, organizes and implements an annual “Meet the Chamber” event and Membership Campaigns, the scheduling of which will be set in conjunction with the President/CEO and with the approval of the Board of Directors.
n Working with other chamber of commerce colleagues and state and national chamber organizations, continuously seeks new and improved approaches for enhancing the Chamber’s membership recruitment effort.
· Membership Retention
n Directs an aggressive member retention program aimed at ensuring the achievement of the goals mutually established with the President/CEO and the Board of Directors under the Chamber’s Strategic Plan.
n Develops, coordinates and maintains a comprehensive member relations, service and retention program and explores, researches and implements best retention practices within the chamber industry.
n Working with the President/CEO, helps to identify and develop programs, services and benefits that will create additional value for current and prospective members.
n In conjunction with the Finance & Operations Assistant, ensures the timely invoicing of all membership accounts and, using the established multi-step billing and contact process, secures the retention of the highest number of current member accounts possible.
n Contacts on a timely basis, and works with, current members whose accounts are past due or who have indicated they do not wish to renew their membership, with an emphasis on encouraging renewal.
n Coordinates regularly scheduled retention call efforts with the Ambassadors Committee.
n Schedules, coordinates and assists in the presentation of the bi-monthly New Member Connect programs to orient recent new members to the Chamber, its mission and services.
n Provides professional staff support and leadership to the Ambassadors Committee, identifies current members for personal contact by the Ambassadors and prepares and ensures the return of retention contact forms.
n Ensures the ordering of the Chamber’s annual membership window decals and plaques stickers and the timely distribution of these to new and current members upon their membership renewal.
n Consulting with other chambers of commerce colleagues and state and national chamber organizations, continuously seeks new and improved approaches for enhancing the Chamber’s membership retention effort.
· Program & Event Development & Coordination
n Coordinates special events and programs for the Chamber, including the annual Farm – City events.
n Develops and coordinates the annual “Operation Thank You” program that provides for the distribution by member volunteers of the annual Chamber Business Directory & Community Guide to each of the Chamber’s members.
n Secures sponsorships for assigned programs, events and membership activities.
n Works to secure Ambassadors to assist as greeters and in other capacities at Chamber events.
n Identifies new and expanding businesses in Lebanon County and arranges for the presentation of First Dollars of Profit to these businesses.
n Assists in reviewing new and existing group benefit programs to ensure that they are providing value to the Chamber’s members, thus leading to increased satisfaction and retention.
n Organizes and implements the annual Golf Lessons FORE Women Only program.
n Assists with staffing at Chamber events.
· Committee Responsibilities – Provides leadership and staff support, including the preparation of agendas, minutes and other materials and performs duties specifically related to the following committees and groups:
n Ambassadors Committee
n Farm – City Committee
n Lebanon Valley Young Professionals
n All other committees as assigned
· Other Duties & Responsibilities As Assigned
n While assigned to specific responsibilities, assists other members of staff whenever the need arises.
n Performs various other assignments made by the President & CEO.
POSITION REQUIREMENTS
· The Director of Membership must possess excellent organizational skills, strong verbal and written communication skills, advanced computer skills, experience with database programs and the ability to multi-task in unrelated areas. He/she must be self-motivated and must possess strong interpersonal and sales skills, analytical and financial management abilities, management skills, the ability to motivate volunteers and work well in a team environment.
· He/she should have a Bachelor’s degree in marketing or business or a related field or 3-4 years of relevant experience.
· To successfully perform the responsibilities of this position, the Director of Membership must possess a valid driver’s license, must be available for occasional early morning and evening meetings and events, must be able to devote the occasional additional hours required to ensure the timely completion of all responsibilities related to this position, must be able to work under regular, moderate levels of stress and must be able to regularly lift and move up to 10 pounds and occasionally lift and/or move up to 40 pounds.
April 28, 2014