REALTOR.com® Marketing System for PRIMA Sales Professionals

Marketing Letter or Email – Showcase Listing Enhancements Marketing SystemSM

Instructions:

Copy the text below and paste into a new document in your own word processing program or email.

Fill in the blanks, print it out on your own letterhead, and send it to your home sellers and prospects.

To check for updates, go to.

Dear Homeowner(s),

When you’re looking online for real estate, where do you go? Did you know that more home buyers and sellers go
to REALTOR.com® than any other real estate site?¹As a Berkshire Hathaway HomeServices Florida Realty Sales Professional, I am committed to leveraging recent trends in online consumer behavior to help my clients’ homes sell for more. Even if you are not looking to sell your home soon, I am committed to helping increase the value of your home by helping increase the value of other homes
in your neighborhood.

One of the key ways I work to help increase home values is by expertly marketing homes online to reach a large targeted audience of interested buyers. I provide home buyers with what they want most online - multiple photos and detailed property descriptions. All my customers benefit from these enhancements on the leading real estate site,REALTOR.com®.

These powerful enhancements allow your property to stand out to the millionsof individuals each month whospend more timeon REALTOR.com®than other real estate websites.Because these powerful enhancements allow me to give buyers what they want most, on the most popular real estate site,all of the clients I serve benefit.

This is all part of my commitment to expertly market your home to the broadest possible audience of online home buyers 24 hours a day, 7 days
a week to help sell it for more.

When you do decide to sell your home, you’ll want your home to stand out as prominently as possible. To learn more about my commitment to real estate marketing and how I employ REALTOR.com® to reach more buyers for your home, visit my website at [Insert Web Address}, or if you prefer, you can call me at [Insert Phone #]. I’d be delighted to meet with you in person to demonstrate how I am able to create greater potential demand
and, thus, possibly sell your home for more.

Sincerely,

[Insert Your Name]

Berkshire Hathaway HomeServices Florida Realty

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THE SAMPLE PRESS RELEASE ABOVE CAN BE MODIFIED & CUSTOMIZED TO INCLUDE YOUR PERSONAL & COMPANY MESSAGING.

Important Information: The above information is believed reliable but is not warranted or guaranteed, and before any reliance or use must be independently considered and verified. Any instructions, advice, suggestions, conclusions and other like content appearing above were not developed for, nor based on particular knowledge of, your specific purposes or circumstances; therefore, in lieu of reliance or use for particular transactions, communications or business decisions you should apply independent consideration, verification and business judgment, and consult your tax, accounting, legal, financial, licensing and other professional advisors as needed.

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