Report on 2009 Volunteer Recruitment Activities

Report on 2009 Volunteer Recruitment Activities

We have had a very successful volunteer recruitment season this year with many new opportunities and more of the tried and true outreach activities. Available samples are highlighted in yellow.

Efforts Through AARP:

AARP The Magazine, Sept-Oct Issue

·  Article about AARP’s volunteer recruitment initiative, Create the Good, featuring Deborah Herman, AARP Tax-Aide State Coordinator-MD. (Ctrl + left mouse-click to link to this story)

·  Inkjet message on President’s “Dear Jennie” page. (Open the recruitment.zip file to see a sample.)

·  Ad in back section of issue going to 60-69 year old members.

AARP The Magazine: Nov-Dec Issue

·  Small blurb in “AARP in Action” section

AARP Bulletin, Oct Issue

·  Ad in back of publication

To Serve newsletter

·  Flyer inserted in packets going to one million new members in fall

Member Update

·  Message included in kits sent to 3.2 million members in the fall

My Generation TV

·  Interview with Deborah Herman, AARP Tax-Aide State Coordinator-MD – aired Sept 14

NRTA (AARP’s Educator Community)

·  Appeal for volunteers sent to 3,200 chapters for fall newsletters

Segunda Juventud (AARP’s Spanish language radio program)

·  Radio spot with Editor Gaby Goddard

·  Video clip with sports announcer Jorge Ramos (Open the recruitment.zip file to view.)

Spanish Language Audio News Release

·  Sent to Spanish radio stations n early Oct.

Press Release (Open the recruitment.zip file to see a sample)

·  Issued in English and Spanish by AARP Communications staff and sent to Assistant State Directors-Communications in AARP State Offices on 10/13/09 for state/local dissemination

Create the Good (CTG-AARP’s new volunteer initiative)

·  Link to AARP Tax-Aide’s website from this website (www.createthegood.org)

·  Volunteer opportunities on the CTG website also populates www.serve.gov and www.allforgood.org

·  Some local recruitment notices found through Google Alerts posted to Facebook and Twitter by CTG staff

·  Jorge Ramos Spanish and English spots posted by CTG staff to YouTube

Promotion to AARP Employees

·  Announcement in daily electronic newsletter to approximately 2,200 employees 9/22/09

·  Email sent to La Tertulia, Hispanic/Latino Employee Resource Group 9/22/09

Efforts Through Other Media:

Time Magazine (Open the recruitment.zip file to see a sample.)

·  Mention in CTG article “Lending a Helping Hand” in 9/22/09 issue

Consumer Reports Blog

·  Will run from 11/16/09 run until 12/11/09

Credit Union National Association Home & Family Finance Radio

·  Interview with National Director Bonnie Speedy aired in October

Hispanic Assoc. on Corporate Responsibility Corporate Observer

·  Bilingual recruitment message in Oct issue to 6000 readership

National Black MBA Assoc, Washington DC Metro Chapter

·  Custom-designed flyer posted to web, sent eblast to members and used for social media and other dissemination

Kappa Alpha Psi

·  1000 custom-designed flyers disseminated to members of this Black fraternity at their national conference on Aug 5

National Newspaper Publishers Assoc. (Black Press)

·  Op-Ed published 9/09 on service with mention of AARP Tax-Aide. Nineteen papers published the article.

Employee Volunteer Programs

United HealthCare

·  Promoted AARP Tax-Aide to their employees nationwide during October.