Keller Williams Health Providers Program
8x8 Recruiting Campaign
Important Note: Take the time to educate yourself about the KW Wellness initiative and Health Providers Program before you launch this campaign.
You can find information about what is offered by clicking here.
TOP PRODUCER USERS:
8 Week Action Plan:
- Phone Call - Script
- Postcard or Email
- Postcard or Email
- Personal Handwritten Note - Script
- Phone Call - Script
Find your materials here:
Emails
Marketing Materials”Emails”Template Library Category: .KW MC Recruit: Health Benefits
Postcards
Marketing Materials Postcard Template Library->Agent Content->Postcards(tab)->.KW MC Recruit: Health Benefits (LivePost) (category)
Scripts (Letter Library)
Marketing Materials”Letters”Template Library Category: .KW MC Recruit: Health Benefits
Plans Manager
Action plan name:
. KW MC Recruiting: Health Benefits (w/Postcards)
. KW MC Recruiting: Health Benefits (Email)
NON- TOP PRODUCER USERS:
8 Week Action Plan
- Phone Call - Script
- Personal Handwritten Note– Script
- Phone Call– Script
Content follows below!
1. Phone Call: Script
Hi (recruit’s name)! This is (your name) with Keller Williams. Do you have 2 minutes to talk?
Great! I was so excited to call you today because I have some amazing news.
Keller Williams Realty can now offer our associates affordable health care! We have just rolled out a new Health Providers Program!
With the rising cost of health care and the shift in the real estate market, I think the timing is perfect, would you agree?
As you know, health care isn’t all Keller Williams offers. I would love for us to get coffee and discuss all the support and business opportunities we could offer you. I think you deserve to know if there are better options out there for your business AND your health, don’t you?
Great. What time would work best for you?
2: Email
Cut this and paste this content into your email program or simply use the text below with your normal email template/signature!
Subject line:
According to NAR, 1 in 4 REALTORS® are without health coverage.
Email text:
Are you covered?
Keller Williams Realty is once again putting our agents first! Through new relationships with national health providers, we can now provide new options for our associates’ health care and wellness.
Is it time to take a closer look?
I would love to get together, talk about your needs, and see how KW could fit into your future. Contact me at (email) or call me (XXX-XXX-XXXX) to learn more about the new Keller Williams Realty Health Providers Program.
(Name)
Team Leader, (market center)
3. Email
Cut this and paste this content into your email program or simply use the text below with your normal email template/signature!
Subject line: Sound familiar?
“I had just been notified of a $158 a month increase in health insurance premiums …”
“… And then I read on your Facebook page that Keller Williams Realty is now offering a Health Providers Program! I looked into it right away, and was quoted a much more competitive rate. This is great! I had just started with Keller Williams Realty last month!”
Nita Singh, agent, Keller Williams Realty, Corona (Calif.) market center
Want to learn more about all the ways that Keller Williams Realty cares about its agents? Contact me at (email) or call me (XXX-XXX-XXXX.)
(Name)
Team Leader, (market center)
4.Email
Cut this and paste this content into your email program or simply use the text below with your normal email template/signature!
Subject line: Looking for new options?
“I had health insurance previously and that coverage has ended. So all I can say about Keller Williams new Health Providers Program is, ‘YEA!’”
Barb Shock, agent, Keller Williams Realty, Eagan (Minn.) market center
Keller Williams Realty has done it again. We’re delivering products and services that truly make our associates lives better.
Want to learn more? Contact me at (email) or call me (XXX-XXX-XXXX) to learn more about the new Keller Williams Realty Health Providers Program.
(Name)
Team Leader, (market center)
5. Email
Cut this and paste this content into your email program or simply use the text below with your normal email template/signature!
Subject line: Another great story!
“I have been with my current provider for 10 years, but my health premiums have steadily gone up to over $680 per month …”
“I called one of the vendors in the KW Health Providers program and got a quote on similar coverage at a monthly savings of over $100!”
John Prescott, associate, Keller Williams Realty, Brevard (N.C.) market center
Want to learn more about the Keller Williams Health Providers Program and everything else we can offer? Contact me at (email) or call me (XXX-XXX-XXXX.)
(Name)
Team Leader, (market center)
6. Handwritten Personal Note Script:To be sent as a follow-up to an in person meeting
Dear (recruit’s name)—
Thank you so much for your time the other day! I loved getting to know you a little bit better and learning about your business.
Because we talked about so much,I would love to set up a time for you to visit our office and experience all we have to offer you and your business!
I will call you soon to set up a time.
Sincerely,
(Team leader name)
7. Phone Call: Script
Hi (recruit’s name)! This is (your name) with Keller Williams. How are you?
Great! I am calling a select group of local agents to come to a training class we’re having here in our office. (Insert class time, date, info). I know we’ve talked about our new Keller Williams Health Providers Program, but you already know that KW could offer you so much more! After all, you deserve to be healthy AND wealthy, don’t you?
Do you think you would be able to join us for this limited opportunity?
Great! I will save a seat for you!
I will follow up with all the details via email. Talk to you soon!
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