CEO Letter to Current/Potential Leadership Givers
SAMPLE 1
Dear (Name),
Our company has always demonstrated through our contributions our belief that an investment in United Way is an investment in our community. Not only has (Company) distinguished itself as a leader in our field, but also as a leader in caring and supporting our community.
Again this year we have an opportunity to lead by example by participating as United Way of Southern Nevada Leadership contributors. By giving an annual gift of $1,000 or more through the United Way campaign, you play a big role in uniting our community to improve people’s lives.
Please note that your choice to give at any level is a personal one. Should you need additional information to make an informed decision, please do not hesitate to ask a United Way volunteer.
If you decide to participate, please complete and return the forms provided to you by (ECC’s Name), our company's Employee Campaign Coordinator. Although you may choose to remain anonymous, United Way is incredibly grateful for your support and would like the opportunity to recognize your contribution. Thank you in advance for your consideration, and for helping (Company Name) Live United.
Sincerely,
(CEO / Manager)
Sample 2
Dear Colleague,
When you support United Way of Southern Nevada as a leadership giver, you help create the foundation for a better life by supporting United Way’s innovative programs in Education, Income and Health.
United Way of Southern Nevada is uniting our community to improve people’s lives. They serve as a leader in our community and collaborate with other stakeholders to address Southern Nevada’s most pressing needs. Your contribution helps continue this work and creates bold and measurable positive change for people in our community.
This year, our company campaign will kick off on <DATE>. <COORDINATOR NAME> has volunteered to lead our workplace giving efforts and we have set a goal of <$$$>. It’s more than a goal or a number to reach. Every dollar raised becomes real programs and services for people in our community every day.
I invite you to become a leadership giver through our company’s workplace giving campaign by making a pledge of $1,000 or more. Through this generous contribution, you raise the bar and send a clear message to our company about the importance of making Southern Nevada a place where everyone can succeed. Your commitment serves as a powerful message to everyone in our company— we value our community and want to make it a better place for all.
Our company and its employees have a long history of collaborating with United Way to improve lives within our community. Please join me today in setting high standards for our campaign and creating a stronger future for Southern Nevada.
Best Regards,
<CEO>