- NEWS RELEASE -

FOR IMMEDIATE RELEASE

Date: July 22, 2016

Contact: Maureen Roche

Dir. of Marketing and Development

E-mail:

Phone: (608) 246-3140, ext. 142

Website: goodwillscwi.org

GOODWILL RANKS NUMBER ONE IN SURVEY FOCUSED ON WORLD VALUE

Goodwill, a worldwide nonprofit enterprise that provides employment and other services to individuals with disabilities or other challenges, is ranked number one in the 2016 Brand World Value Index.

The survey asked 3,000 consumers to rank 149 well-known companies and nonprofit organizations according to their perceived purpose or the extent to which they stand for something other than making money. In the rankings, Goodwill leads Kellogg’s, Johnson Johnson and other Fortune 100 brands. Goodwill is ranked at the top of the list by 80 percent of the audiences surveyed and is near the top of the awareness of purpose and active support categories. Generation X and baby boomers put Goodwill, Amazon and Google at the top of the list.

“‘Brand world value’ is a new measurement of how valuable people think brands are to their lives and the world,” said Brian Hardwick, who led the research. “People today wield more power than ever and they are looking for brands that have a purpose that aligns with what they care about and they can publicly support.”

Goodwill of South Central Wisconsin is a member of the worldwide Goodwill enterprise. Its mission is to strengthen our community by providing supportive housing, employment services and other assistance to local residents with disabilities or other challenges. In 2015, over 2,550 area residents received services, training or assistance from Goodwill. Most of its revenue is generated through the sale of donated goods. To find the nearest Goodwill store or donation center, visit goodwillscwi.org.


The survey was commissioned by enso, an agency creating world value through mission-driven creativity. It was conducted by Quadrant Strategies, a research-driven consultancy that works with Fortune 100 and Fortune 50 companies, political leaders around the world and major nonprofit organizations.


For a list of the companies and organizations included in the 2016 Brand World Value Index, visit goodwillscwi.org.

- end -