PRESS RELEASE
Endorsed by the Ministry of Commerce, P. R. China and Shanghai Municipal People’s Government Foreign Economic Relations & Trade Commission, organized by China Optometric & Optical Association and China Light Industrial Corp. for Foreign Economic & Technical Cooperation, co-organized by Orient International Exhibition Co., Ltd, the 6th China (Shanghai) International Optics Fair – SIOF 2006 will grandly open on 22 – 24 February 2006 at the East & West Hall of the Shanghai Everbright Convention & Exhibition Centre. We are delighted to announce that the total exhibition space of SIOF 2006 expands from to over 36,000 m2! The constant growth of the show scale every year reveals that the Chinese optical market is growing more and more important to the overseas investors!
Shanghai is the financial hub of China with good infrastructure and transportation. The huge mobile population in Shanghai favors the marketing of products. Moreover, the increase of per capita consumption in Shanghai is pushing the sales of retail goods up especially on imported goods because most of the people can afford to buy expensive imported goods with better quality. Hence, Shanghai is treated as the best place of sales and publicizing commodities to China. That’s why there are 303 foreign corporations presenting about 404 international brands in the SIOF 2006, making the SIOF 2006 one of the optical fairs with the most famous international brands in Asia!
Being held in spring, the SIOF 2006 raises the curtain for global optical exhibitions of the year, betokening the vogue of 2006. Many brand new styles and designs of optical products will be outflanked and displayed during the fair. This year, machineries and materials become a new force that there is an increasing number of companies exhibiting these kinds of products in the fair. To a certain extent, it is influenced by the implementation of “Production License” in China. Local manufacturers who would like to sell their products in China should obtain the license. To meet the national standard, importing and installation of advanced production machinery and good quality materials is a prerequisite. Therefore, many foreign suppliers grasp this opportunity to sell their machines and materials to the Chinese manufacturers.
This year, there are over 710 domestic and international exhibitors from 20 countries & regions including China, Austria, Belgium, Canada, Denmark, France, Germany, Hong Kong, Italy, Israel, Japan, Korea, Luxembourg, Spain, Singapore, Switzerland, Taiwan Region, Thailand, UK and USA showing their latest and trendiest optical products to the worldwide buyers. There are 4 overseas pavilions, the group formed by SILMO Exhibition of France and National Pavilion of Italy organized by ANFAO (Italian Optical Goods Manufacturers’ Association), MIDO Exhibition and ICE (Italian Trade Commission) continue their participation with larger exhibition space; and Fukui Optical Industry Association of Japan join with their group of members again. The encouraging news is that German pavilion is making their debut appearance in our Shanghai Fair this year, showing the significance of the Chinese optical market!
Highlights of the international hall of the SIOF 2006
INTERNATIONAL PAVILIONS
FRANCE
SILMO Exhibition of France is the long-term supporter of China International Optics Fair who organizes their group in both of the Beijing and Shanghai fairs every year. This year, the group occupies an exhibition space of 300 sq. meters, three times more than last year! Chinese market becomes one of the important markets to the French optical industry. Most of the brands displayed are their local designers’ brands with unique style, such as HARRY LARY’S, HENRY JULLIEN, JEAN LEMPEREUR, J.F REY and KARAVAN. Meanwhile, there are some international companies join the SILMO group to exploit the Chinese market, for instance, CHRISTOPH BROICH and THEO of Belgium, DERAPAGE and LINEA ROMA of Italy and FICTION and LA EYEWORKS of USA, etc.
ITALY
ANFAO(ITALIAN OPTICAL GOODS MANUFACTURERS’ ASSOCIATION) and MIDO Exhibition have gained full support from ITALIAN TRADE COMMISSION (ICE), jointly organizing 24 leading Italian companies to take part in the SIOF 2006, 7 more companies than last year. Most exhibits displayed are Italian made spectacle frames and sunglasses, such as ARMONIE, CHERRY GLOW, FUN FASHION, LIVING BY MARTINI DESIGN, etc.
GERMANY
Gained support of the Federal Ministry of Economic and Technology of Germany, AUMA (ASSOCIATION OF THE GERMAN TRADE FAIR INDUSTRY) has organized nine leading German companies to make their first presence in the SIOF 2006, publicizing the German made spectacle frames and sunglasses in the colossal Chinese market, such as BEYU, IMAGO and NEOSTYLE. This shows that China (Shanghai) International Optics Fair becomes more influential in the international optical industry.
JAPAN
Fukui Optical Industrial Association has been organizing their group to join the China International Optics Fair for some years, no exception to this year. Though China and Japan are now encountering a quite difficult diplomatic situation, there are 8 Japanese companies participating in the Japanese pavilion, showing that they highly value the Chinese market.
FEATURES OF PRODUCTS
SPECTACLE FRAMES & SUNGLASSES
SIOF 2006 has conglomerated over 300 hot international brands of optical products, sparkling the fair. Traditional and professional optical labels include OAKLEY and RAY-BAN from USA, RODENSTOCK from Germany, etc. Spectacle frames and sunglasses are parts of fashion. Many fashion brands always launch their spectacle frames and sunglasses of their own labels, which are perfectly matching with their costumes, for example, A.TESTONI, ANNA SUI, BALMAIN, BVLGARI, BYBLOS, CALVIN KLEIN, CELINE, COTTON CLUB, D & G, DOLCE & GABBANA, DKNY, DUNHILL, ERMENEGILDO ZEGNA, ESCADA, ETRO, FENDI, FILA, GIOVANNI VALENTINO, LOEWE, MISSONI, MIU MIU, MOSCHINO, PRADA, SALVATORE FERRAGAMO, SILVIO VALENTINO, TOM FORD, TRUSSARDI, VERSACE, VERSUS and VIVIENNE WESTWOOD, etc.
Since optical market is flourishing, renowned brands of non-optical products also introduce their optical items by making use of their brand’s reputation, including brands of watches such as CHARRIOL, CHOPARD and TAG HEUER; brands of vehicles such as BUICK , FERRARI, JAGUAR, MERCEDES BENZ and PORSCHE DESIGN, etc. Such new design concepts make spectacle frames and sunglasses more special.
This year, there are some exceptional eyewear products on display, such as ION RAY by Q.T. INC. of USA who applies bio metal technology by ionization process in the metal part of frames; digital music eyewear by OAKLEY THUMP which is the first eyewear combined with wireless music player.
PRODUCTION MACHINERY & MATERIALS
In the recent years, local manufacturers have a rising demand on good quality materials and production machinery. It is because some production processes of foreign top-class optical products are undertaken by Chinese manufacturers as OEM; in the meanwhile, influenced by the implementation of “Production License” in the optical industry in China making Chinese manufacturers import materials and production machinery of better quality in order to meet the requirement of the country’s standard and win the trust of the foreign corporations. Therefore, in the SIOF 2006, machineries and materials become a new force that there are an increasing number of companies exhibiting these kinds of products, a 27% growth comparing to last year. There are also some new exhibitors such as OPTOTECH of Germany who will display their frames production machinery; XANTOP of Taiwan will display their lens manufacturing machinery.
Materials affect the quality and weight of spectacles, thickness and clearness of lenses. Better materials make better spectacles and lens. During the 3-day fair, worldwide buyers can search for and purchase assorted materials for lenses & coating materials of high quality, such as BETA 422、BIO-TITAN、KISSO、LEX BETA、SOFLEX、TIVEC
VISUAL TEST EQUIPMENT
The increase in the number of optical shops leads to great demand on visual test equipment. No wonder why one-third of the exhibition space of the international hall is occupied by these kinds of exhibit. Part of the brands on display are CANON, GRAND SEIKO, HOYA, HUVITZ, NIDEK, POTEC, SHIN-NIPPON, TAKAGI, TOPCON and ZONEKA, etc.
CONTACT LENS
Wearing contact lens has become a trend, there are 16 exhibitors whose products are contact lens and related products, 6 exhibitors more than last year, and Korean companies are the majority, for example, ANYDAY, NEO COSMO, SCIENCE II, TWINKLE of Korea; DISNEY CONTACT LENSES of USA, etc.
LENSES
Improved and newly developed lenses with multi-function will also be introduced in the SIOF 2006, for example, SUNSENSORS of Corning of France, RODENSTOCK and ZEISS of Germany and NIPPON LENS of Japan, etc.
UPCOMING EVENTS
The 19th China International Optics Fair – CIOF 2006
Date: 26-28 / 9 / 2006
Venue: China International Exhibition Centre, Beijing
The 7th China (Shanghai) International Optics Fair - SIOF 2007
Date: 8-10 / 3 / 2007
Venue: Shanghai Everbright Convention & Exhibition Centre
For enquiry, please contact the following parties:
CHINA OPTOMETRIC & OPTICAL ASSOCIATION
E-mail：
Website：www.chinaoptics.com
Overseas Contact
ORIENT INTERNATIONAL EXHIBITION CO., LTD.
Tel: (852) 27893220
Fax: (852) 27893260
E-mail:
Website：www.orientexhibition.com
Address: Unit 602, Austin Tower,
22-26A Austin Avenue,
Tsim Sha Tsui, Kowloon,
Hong Kong
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