Give to the Max Day: Greater Washington
Training Sessions
A critical part of the Give to the Max Day: Greater Washington program will be a series of training sessions and tools that will help nonprofits build their online communities and conduct successful online fundraisers. With its strong social focus, the giving day will help nonprofits build new communities of millennial and other digital-savvy donors.
The marquee training event will be a huge one day in-person training event featuring local social media and online giving superstars. The event will also be livestreamed for those unable to attend the conference in person.
Main Training Session – October 14
Event address and registration can be found on give2max.org
Speakers include:
Beth Kanter, the author of Beth’s Blog: How Nonprofits Can Use Social Media, one of the longest running and most popular blogs for nonprofits. She also co-authored the book titled The Networked Nonprofit. Beth has over 30 years working in the nonprofit sector in technology, training, capacity building, evaluation, fundraising, and marketing.
Geoff Livingston, a leading blogger about nonprofit use of social media for Mashable. His new book, Welcome to the Fifth Estate, explains how organization can create and sustain a winning social media strategy. His 2007 book, the award-winning Now is Gone was profiled by the Wall Street Journal as a valuable resource for social media.
Katya Andresen, the Chief Strategy Officer of Network for Good. Katya is also a public speaker, author and blogger about nonprofit marketing, online outreach, social media and fundraising. In addition, she is an adjunct professor of communications at American University’s Key Certificate Program and serves on the board of NTEN.
Dana Nelson, the executive director of GiveMN, an organization helping Minnesota nonprofits reach new and different audiences and enabling donors to find, learn about, and support the causes in which they believe. Dana helped GiveMN create one of the first ever regional giving days, which garnered a record $14 million in donations for nonprofits state-wide, a record that stands to this day.
Jocelyn Harmon, the Director of Business Development at Care2. With over 16 million members, Care2 is the largest online community of people making a difference. Jocelyn also blogs on Frogloop--Care2's blog for professionals engaged in online marketing, fundraising and advocacy for nonprofit causes.
Oct 14th training speakers cont.
Gary Vaynerchuk, a New York Times and Wall Street Journal Best-Selling author who is also a self-trained wine and social media expert. Gary’s 2009 business book Crush It! Why Now Is the Time to Cash in on Your Passion maps out Gary’s road rules for how to “crush it” in today’s business market by following your passion. His 2011 bestseller The Thank You Economy details the effect of social media on business. Gary’s presentation will be livestreamed into the event.
For those unable to make the main training session on October 14th, Give to the Max Day: Greater Washington will be offering online how-to videos, half-day in-person “boot camp” sessions in different area locations, and several virtual “town hall”-style events to answer any questions after the fact.
Video Tutorials include:
· Building Community http://youtu.be/t4DwAIlC7YM
· Strategy for Contests http://youtu.be/9-fmJiWnRBg
· How To: Editing NPO Page http://youtu.be/UlbDK4Nfnts
· How To: Claiming Admin Access http://youtu.be/hwofaxwkFbo
· How To: Tracking Donations http://youtu.be/EpD0x0OsP9k
· Please and Thank You http://youtu.be/zWiTgXzhP-A
· Storytelling http://youtu.be/r8rgty7gFzQ
Boot Camps
· 9/26 9 a.m. – 12:30 p.m. - Manassas Boot Camp
· 9/26 2:30-3:30 p.m. - Washington Grantmakers webinar
· 9/27 9 a.m.-12 p.m. - Montgomery County Boot Camp
· 9/28 2 – 4:30 p.m. - Arlington County Training
· 10/3 9 -11:30 a.m. - Prince Georges County
Event addresses and registration can be found on give2max.org
Town Hall Question and Answer Sessions will be held on
http://www.ustream.tv/channel/give2max
Dates and times TBD