Business Proposal
Brandcare (S) Pte Ltd
1.1Brandcare Sdn Bhd
The Fast Moving Consumer Goods (FMCG) market has grown by leaps and bounds over the decade. This is evidence by the global chain hypermarkets and supermarkets entering the scene. With their entry we can see more international brands coming into the Malaysian market. Hence consumers today have more choice between local and the international brands. As a consequence they become more discerning and demanding due to rising expectations.
Increasing affluence will also bring about changes in taste and changes in our life-style. All these will have an impact on the brand we choose.
The FMCG has a feel of the market pulse and in order for them to compete effectively product packaging and label design are key elements for success. To meet the expectations of the markets they have incorporated product packaging and label design as 2 important components in their brand building exercise.
With a good grasp of the brand building process and insight into the packaging trend Mr. Shawn Ng Chi Shian has decided to grab this opportunity to start a business to tap into the niche market of customized packaging and label design. Hence in Sep 2000 he founded Brandcare.
Brandcare’s business include:
- Developing new packaging concepts & designs
- Label designs
- Packaging improvements
- Packaging revamps
- Special festive and promotional packs
Since her inception in 2000, the company has grown from strength to strength. Within a year, we have grown from only designing 2 brands to 50 brands. Up to date, our company has achieved more than 350 brands including local, regional & international brands. Brandcare is now the most recognized and reputable design agency in Malaysia and the region. Our company is behind a wide spectrum of brands on display in the retail outlets, supermarkets and hypermarkets across the region including Singapore, Hong Kong, Philippines, Thailand and Vietnam.
Our track records speak for it. We have also been awarded the following:
- “Excellent Leadership Brand” award by the 5th Asia Pacific Entrepreneur Excellence Award 2006, awarded to Mr. Shawn Ng Chi Shian for his excellent leadership in the industry.
- “Business SuperBrand” Award in 2007 for the establishment of his company achievement in the industry.
- “Rising Star” Award by SME Recognition Award 2007 awarded to Brandcare organized by SMI Association Malaysia
1.2Mr. Shawn Ng Chi Shian, Managing Director & Founder of Brandcare Sdn Bhd
Mr. Shawn Ng graduated with a Diploma in Graphic Design from Saito Academy in 1989. After his graduation he applied for the post of Junior Artist in Ogilvy and Mather International Advertising Agency. He was interviewed personally by the Creative Director of Ogilvy and Mather International Advertising Agency and finally selected after meeting the stringent criteria of the company.
His diligence, creativity and ability were proven as he climbed up the corporate ladder from a Junior Artist to the post of Senior Art Director of Ogilvy and Mather International Advertising Agency in a period of 7 years.
Because of his proven track records he was invited to join Denney & Denney, a design hot shop to be her Creative Head in 1997.
In September 2000, with his vast reservoir of experience and entrepreneurial spirit he decided to strike out of his own. Brandcare was created and incorporated in Sep 2000.
Under his able guidance the company has grown from strength to strength. His clients include local and multinationals like Cadbury, Campbell, Carlsberg, F& N Dairies, Guinness, Heinz, Lam Soon, Nestle, Quaker, etc
He has been awarded “Excellent Leadership” during the 5th Asia Pacific Entrepreneur Excellence Award 2006. Brandcare has also been awarded “Business SuperBrand” and “Rising Star” award in year 2007.
3PRODUCT/SERVICE OFFERED
- Developing new packaging concepts & designs
- Label designs
- Packaging improvements
- Packaging revamps
- Special festive and promotional packs
1