SEM II WARM-UPS & EXERCISES 2-20 thru 2-23-12 SH
EQ: What are the parts of a budget? EQ: Why are PSL's sold? EQ: What does the term "March Madness mean?
DAY 1 2-20-12
WARM-UP -
Sports Trivia - complete this exercise w/o using the internet
1. What MLB Park did not install lights until the late 1980's? They were originally set to be installed in 1941, but were donated to a local shipyard for help in the effort to win World War II.
2. On what field did Jackie Robinson play his 1st MLB game?
3. What NBA player holds the record for the most points scored?
4. What player played in a Super Bowl as well as the World Series?
5. What NFL player has the career record for scoring the most touchdowns?
6. What sport is going to be included for females in the 2012 Olympics in London?
7. Name a movie based on this sport for females?
8. What is the newest Olympic sports being include in the 2012 London Olympics?
9. What American football stadium is known as the "big house"?
10. See if you can determine (can use the internet for this) which staff members at Northern H.S. have played professional sports - when did they play - what sport - name of the team?
DISCUSSION
ACTIVITY 1
3.03 Project - Design a budgeT
Your class has decided to throw an “End of the Year” bash at your school. This will be a night of clean, carnival-like fun. Yearbooks will be distributed, outstanding seniors will be recognized and the evening will be capped off by fireworks. The community is invited. You need to construct a budget for this event. Keep in mind, you must decide the types of carnival games to offer, the type of food to be sold, and the prices to be charged. Security, rental fees and cost of goods sold all need to be considered. Many expenses are specific to your local venue. Use the internet to research companies that provide the following rental goods/services and try to find two prices - list both prices and names/address (city/state) of the companies. More than likely you would choose the lower price if you were confident of the product/service they might provide. This project will count as one grade by itself - don't be sloppy -be creative - - take your time as if you were really planning the event. You will be allowed to spend the entire class on the project. If for any reason you should finish ahead of time - visit Quia activities related to 3.00 to prepare for the upcoming test this week. You will be expected to share your work in some fashion.
Items to be considered:
Concessions
Tickets
Promotion (both before and day of give-aways)
Volunteer gifts
Sales tax on any novelty items sold
Insurance
After-event entertainment
Clean-up
Travel
Rides
Fireworks
Games
Security
Bathroom Rental
Tent rental
The table for the budget is created for you - - if a row is not needed - highlight the row - choose Table - Delete - Row - - if you need to add a row - choose Table - Insert - Row. You may want to add clip art to your budget representing your event - your choice
EVENT BUDGET TEMPLATE
Event: ______
Date: ______
Expense / Projected Cost / Source / Optional SourceFacility Fee
Rentals (tables, dishes)
Presenter/Entertainer Fee
Audio/Visual Equipment
Advertising/Promotion
Printing
Postage
Food/Catering
Decorations
Transportation
Security and Technicians
Other ______
Other ______
Total Expenses: / ______/ ______
Revenue / Estimated Revenue
Ticket Sales
Food Sales
Vendor Fees
Event Sponsorship
Donations
Other ______
Other ______
Total Revenue: / ______ / ______
PAGE 2
DAY 2 2-21-12
WARM-UP - Quia Activities Related to 3.00
ACTIVITY 1: Use the internet to Research the formation of the Carolina Panthers.
Answer the following Questions:
1. Who was chosen as the architects for the proposed stadium?
2. When and where was the 1st Carolina Kick-Off campaign played to demonstrate the region's support of an NFL team?
3. When and where was the 2nd Carolina Kick-Off Campaign played?
4. When and where was the 3rd. Carolina Kick-Off Campaign played?
5. What was the projected seating capacity of the new stadium?
6. Who was selected as the general contractor for the proposed stadium?
7. What unusual marketing plan did the Carolina Panthers use to raise funds to finance the stadium? Who came up with the idea?
8. What price did the NFL announce for the expansion team?
9. Describe the agreement between the NFL and Richardson Sports.
10. What was the # of the first dale sell of PSL's?
11. What was the date the NFL announced the Charlotte would be the new expansion team?
12. In what year did the Panthers advance to the Super Bowl - what were the results?
13. Provide the names and terms of all of the head coaches of the Panthers.
14. What was the worst publicity the team had to endure due to the actions of one of the players? What was the result?
15. In what year did the Panthers choose a Heisman Trophy Winner as a quarterback in the draft?
16. What is in place at the BOA stadium to ensure that the Panthers do well every season with ticket sales?
ACTIVITY 2: The Jets and the Giants - Answer the questions below in the case study:
In September 2005, the Giants and Jets reached an agreement to build a new stadium together, the first become the first NFL venue to be owned and operated by two teams. Initial estimates figured that the stadium would be near 800 million dollars, of which none would be paid for by New Jersey’s taxpayers. There were even plans to possibly build a retractable roof to support major events such as the Super Bowl and NCAA Tournament. Although the initial estimate was 800 million, by the time that the plans were set and construction began, the cost jumped to 1.7 billion, and the retractable roof, which would have pushed the price to over 2 billion, seemed like a faraway and unreasonable dream. With the high cost of the new stadium, owner Woody Johnson had to rely on a new trend in sports, the PSL to help cover the costs of the new stadium. PAGE 3
Although the Jets and the Giants were both among the richest franchises in the NFL, being worth $1.178 billion and $1.170 billion respectively, they still needed to rely on the fans to pay for the new stadium. Going into the financing process, the two teams needed to decide how to pay for the stadium.
Even if the Jets were able to sell out every game, which seems in doubt at this point, what type of fan would be in the seats?
1. Do you think it would be the type of fan that would encourage a positive and energetic game day experience, or just one who could afford to sit there?
2. What did the Jets produce by placing the owner's financial desires ahead of the diehard fans?
3. Do you think the fans are justified in believing the Billionaire owner Woody Johnson should have picked up some of the costs of building the stadium versus putting it on the backs of the fans who already pay among the highest prices for tickets in the NFL?
4. How might the PSL owners try to recoup some of their necessary costs of purchasing the season's tickets as PSL owners?
5. How will the higher prices of the tickets impact the sale of merchandise and food and beverages?
6. What NFL rules are in place regarding television broadcasting (black-out)?
7. If a NY team would not broadcast a game - what effect would that have on a local fan base? What effect would it have on local bars? What type of publicity would this provide for the team owners?
8. How long has it been since the Jets won the Super Bowl? What effect would you expect that to have on PSL and ticket sales?
9. Who are members of the "Coaches Club? And what perks does this entail?
10. Does the PSL contract with the Jets allow one to transfer ownership to a new stadium at such time one would be built?
11. Visit the NJ Jets website and take a virtual tour of the stadium - check the views from the seats. Who has the naming rights to the stadium? PG 4
12. The venue is a multi-functional venue - - find two other events you find interesting that will be held at the stadium that are not football related.
13. In what year will the Super Bowl be played at the stadium?
DISCUSSION
DAY 3 2-22-12
WARM-UP - 1. How many basketball players from UNC are iin the Basketball Hall of Fame? Names and year inducted
2. How many basketball players from Duke are in the basketball hall of fame? Names and year inducted
ACTIVITY 1: March Madness is just around the corner. Plan a March Madness Party.
Your parents have decided it would be a fun family affair to host a "March Madness Party" Be creative. Provide details below for planning the event. Food, beverages, activities, # of guests to be invited, etc.
What activities, etc. do you think would make it a fun event? If successful, you may want to make it an annual event. Use your imagination to design an invitation to the party. Include the design of your invitation below as well.
ACTIVITY 2: Read the information below and fill in the words from the word list that would make the most sense.
BUDGETING TIPS FOR THE NOVICE
Whether you represent a sports commission or a local youth team, putting yourself or your organization in ______1. debt is no way to keep your job. Many people are new to the sports event industry and may be operating with a two or three person ______2.. Developing the budget may well be the responsibility of one person.
So where do you start if this is your first ______3.? Experienced event planners will tell you it does not matter if you start with the ______4._or expenses. But because the list of revenue is far shorter than the expenses, you may want to start with the income and divide it into two ______5.: event-generated and pre-event-generated. The ______6. is to provide you with a list of income categories and inspire you to think of others pertinent to your ______7..
The most common line items for income generated prior to an event are ______8., donations, and entry fees. Whatever your organization or the size of your event, if there is ______9. exposure some businesses are willing to give you money in exchange for ______10.. For small events, these businesses will likely be parent-owned and generated through ______11.. The obvious target market for these partnerships is the immediate membership of your organization. A sports commission must think bigger and find local businesses that will benefit from an ______12 with your event. PG. 5
In addition to general event sponsorships, there are such items as ticket-backs and lineup sheets that offer sponsor exposure. ______13. are another membership target no matter the size of the organization. A sports commission goes straight to its board of directors for donations while a small ______14. group goes to its own parents or members.
Generating ______15. income through team or individual entry fees is not only financially ______16., but it is also the primary factor in estimating many of your expense items. First-time budget makers should, however, be ______17.when estimating the number of entries. Pre-event income can also be generated through advance ticket sales, ______18., souvenir program advertising, public address announcements, vendor fees, parking passes and ______19. passes.
The primary ______20. to any event is the inability of the event organizers to recruit capable workers or to delegate responsibility. Capable workers translate into on-site income ______21. in gate ticket sales, food and ______22. commissions, souvenir merchandise sales, and parking fees. Your income likely will be either participant-driven or spectator-driven. Don't try to do it all yourself. ______23. similar events is the most obvious and the quickest way.
Advance Advantageous Amateur Association Beverage Budget Categories Conservative Donations Financial Goodwill Hospitality Objective Obstacle Opportunities Public Researching Revenues Signage Situation Sponsorships Staff Visibility
DAY 4 2-23-12 Warm-Up Match THE FOLLOWING TERMS FROM OBJECTIVE 3.00
SEM II Obj 3.01 Exercise1 / Offering luxury boxes at the RBC is one way facility managers can increase / Broadcasting rights are part of revenues
2 / Raycom Sports pays $$$ to Charlotte Eagles to broadcast game / Budget
3 / Ticket tax is levied against event tickets for purpose of / Budget
4 / Business projections of revenues and expenses over a period of time / Car rentals
5 / Pre-game football toss involving fans from the stands: / Estimating part of a budget
6 / BOA Stadium must project revenue from tickets, advertising, food, etc. / Hospitality
7 / Tax levied at certain venues and on hotel room rentals / Hospitality
8 / Tax levied against personal automobile: / Improving facilities
9 / Hospitality tax is levied against / Investors
10 / Owners must constantly review/revise revenues/expenses. Info. found in: / Municipal bonds
11 / Tax levied against Nextel Cup racing event tickets: / Property
12 / Redskins play Panthers at BOA stadium. Individual ticket sales are: / PSL
13 / Projections such as ticket sales, sponsorships, etc. are included in: / Revenue
14 / When city govt. raises property taxes charged to owners, this helps: / Revenue
15 / Tax levied against hotel room rentals & car rentals: / Secondary event
16 / Avenue for securing financing thru public avenues is: / Secure public financing for city ventures
17 / Additional sources of revenue for professional teams: / Split between the two teams
18 / Jack pays a fee for lifetime ticket rights for the Panthers. / Ticket Tax
SEM II Obj 3.02 Exercise
1 / While the arena was being built, Bobcats maintained a 6,000 sf mkg. Ctr. In uptown / Administrative
2 / Concert producer gave sponsoring radio stations backstage access / Administrative
3 / Newspaper ads, flyers and posters would be what type of expense: / Administrative
4 / On-line filing fee for a trademark with the USPTO - what type of expense: / Administrative
5 / Roadies are paid an allowance to cover daily expenses - what type of expense: / Annual cost of doing business
6 / Arts council contracted with children's comedy troup to entertain at a festival: / Event
7 / Flyers/posters are distributed to schools promoting summer B.B. camps: / Event
8 / Joe Louis Arena in Detroit contracts with equipment rental co. for additional lighting: / Event
9 / Gala post-award party was organized for recipients/sponsors of annual charity event / Event
10 / Local band provided entertainment at social function following tennis tournament: / Event
11 / Lights, practice venue & ticket production - which type of expense? / Facility
12 / Promoter negotiated rental fees for storing bands equipment: / Facility
13 / 60% of $$$'s are allocated for player/personnel - defines: / Production
14 / Hiring extra staff to work the charity golf tournament: / Production
15 / Govt. mandates worker compensation coverage for employees - type of expense: / Production
16 / Expenses for figure skating judges/officials at natl. championship - type of expense: / Production
17 / Compensation for the entertainment, gifts & parties - type of expense: / Talent
18 / Ads, officials, photographers & prize money - type of expense: / Talent
19 / Security & utilities - type of expenses: / Talent
ACTIVITY 1 - Students to test on Objective 3.00 PG. 7