Irina V. Kozlenkova

Irina V. Kozlenkova

Updated: July 2016

Michigan State UniversityOffice: (517) 432 6461

Broad College of BusinessMobile: (812) 454 2351

Department of Marketing

East Lansing, MI, 48824

PROFESSIONAL EXPERIENCE

Assistant Professor of Marketing 2014 – present

Michigan State University

EDUCATION

Doctor of Philosophy in Marketing 2013

University of Missouri, Columbia

Master of Business Administration 2009

University of Southern Indiana

Master of Science in Management,Magna Cum Laude 2006

Oakland City University

Bachelor of Science in Management,Magna Cum Laude 2005

Oakland City University

RESEARCH PROGRAM

Research Interests:

Marketing theory and strategy with a focus on relationship marketing and loyalty, channel issues, retail, and e-commerce.

Citations: 142 from Google Scholar (July 2015)

Research:

1)Kozlenkova, Irina V., Tomas G. Hult, Donald J. Lund, Jeannette Mena, and Pinar Kekec, (2015), “The Role of Marketing Channels in Supply Chain Management,” Journal of Retailing, 95 (4), 586-609.

2)Lee, Ju-Yeon, Irina V. Kozlenkova, and Robert W. Palmatier (2015), “Structural Marketing: Using Organizational Structure to Achieve Marketing Objectives,” Journal of the Academy of Marketing Science, 43 (1), 73-99.

Featured in Harvard Business Review (July – August 2015), “Customer-Centric Org Charts Aren’t Right for Every Company,”
Featured in Marketing Weekly News

3)Lee, Ju-Yeon, Mengzhou Zhuang, Irina V. Kozlenkova, and Eric Fang (2016), “The Dark Side of Mobile Channel Expansion Strategies,” Marketing Science Institute Working Paper Series, (16-119).

4)Kozlenkova, Irina, V., Eric Fang, Bangming Xiao, and Robert W. Palmatier (2015), “Online Relationship Marketing,” Marketing Science Institute Working Paper Series, (15-126).

5)Lund, Donald J., Irina V. Kozlenkova, and Robert W. Palmatier, (2016), “Relationships: Good vs. Bad Relationship Framework,” in Nguyen, B., Simkin, L., and Canhoto, A. (Eds), The Dark Side of CRM: Customers, Relationships and Management, Routledge.

6)Kozlenkova, Irina, V., Stephen Samaha, and Robert W. Palmatier, (2014), “Resource-Based Theory in Marketing,” Journal of the Academy of Marketing Science, 42 (1), 1-21.

Highest-citedJAMS article in the last 3 years
Lead article
Accompanied by three commentaries: G. Day, J. Barney, and B. Wernerfelt

7)Lund, Donald J., Lisa K. Scheer, and Irina V. Kozlenkova, (2013), “Culture’s Impact on the Importance of Fairness in Interorganizational Relationships,” Journal of International Marketing, 21 (4), 21-43.

Featured in AMA’s publication Marketing Insights;

8)Celuch, Kevin, Irina V. Kozlenkova, and Gary Black, (2010), “An Exploration of Self-Efficacy as a Mediator of Skill Beliefs and Student Self Identity as a Critical Thinker,” Marketing Education Review, 20, 257-266, (completed while in the MBA program).

Research under Review or in Progress:

9)Marinova, Detelina, Irina V. Kozlenkova, Leona Cuttler, and J. B. Silvers, “To Prescribe or Not to Prescribe? Surrogate-Decision Making for Life-Enhancing Products,” conditionally accepted at Journal of Consumer Research.

The first and second authors contributed equally to the development of this manuscript. Leona Cuttler passed away on November 13, 2013 after a long battle with cancer. Dr. Silvers participated in the grant application stage of the project from theNational Institutes of Health ($1.3 million).

10)Irina V. Kozlenkova, Eric Fang,Bangming Xiao, andRobertW.Palmatier,“Online Relationship Formation,” revising for 3rdroundreview at Journalof Marketing.

11)Lee, Ju-Yeon, Mengzhou Zhuang, Irina V. Kozlenkova, and Eric Fang, “The Dark Side of Mobile Channel Expansion Strategies,” revising for 2nd round at Journal of Marketing Research.

12)Samaha, Stephen, Jordan Moffett, Irina V. Kozlenkova, and Robert W. Palmatier, “Omnichannel Communication Strategies,” drafting the manuscript for Journal of Marketing Research.

13)Kozlenkova, Irina V. and Detelina Marinova, “Decision-making for Life-enhancing Products,” drafting the manuscript for Marketing Science.

14)Kozlenkova, Irina V and Lisa K. Scheer, “The Insidious Role of Complacency in Business-to-Business Relationships” (dissertation, ISBM Doctoral Dissertation Award Competition finalist), targeted toJournal of Marketing.

Conference Presentations and Proceedings:

Lund, Donald J., Clara Cid,Robert A. Robicheaux, and Irina V. Kozlenkova, (2015), “Brick vs. Click: A Resource-Based View of Community Engagement,” Society for Marketing Advances Conference, San Antonio, TX.

Won award for best paper in the retailing track

Lund, Donald J., Christopher Hinsch, Elina Tang, and Irina V. Kozlenkova, (2015), “The Impact of Social Connection and Reciprocity in a Service Gifting Context,” Frontiers in Service Conference, San Jose, CA.

Kozlenkova, IrinaV., Robert W. Palmatier, and Rajiv Dant, (2014),“The Role of Communication in Business-to-Business Relationships,” Institute for the Study of Business Markets Conference, San Francisco, CA.

Marinova, Detelina, Irina V.Kozlenkova, Leona Cuttler, and J. B. Silvers, (2013), “The Role of Agency in New Product Adoption: The Case of Life Enhancing Treatments,” AMA Winter Educators’ Conference Proceedings, 24, 106, Las Vegas, NV.

Kozlenkova, IrinaV.,(2012), “Drifting Into Dysfunction: The Critical Role of Complacency,” Institute for the Study of Business Markets (ISBM) Academic Conference, Chicago, IL.

Kozlenkova, Irina V., Lisa K. Scheer, and Donald J. Lund, (2011),“Exploration of Fairness Perceptions in a Cross-Cultural Setting,” European Marketing Academy Conference (EMAC), Ljubljana, Slovenia.

Kozlenkova, Irina V., Donald J. Lund, and Lisa K. Scheer, (2011), “The Central Role of Process, Task, and Relationship Conflict in Marketing Relationships,” European Marketing Academy Conference (EMAC), Ljubljana, Slovenia.

Kozlenkova, Irina V., Lisa K.Scheer, and Donald J. Lund, (2010),“The Role of Fairness and Interdependence in International Business-to-Business Marketing Relationships,”International Scientific Conference Agrarian Perspectives XIX, Prague, Czech Republic.

41st Annual Haring Symposium, Indiana University Kelley School of Business (2011)

19th Annual Robert W. Mittelstaedt Doctoral Symposium, University of Nebraska (2010)