ROLE: Association Sales Executive

JOB DESCRIPTION

DEPARTMENT:Sales & Marketing

REPORTS TO: Sales Manager

DURATION: Permanent Post

Main Purpose of Job:

As part of the Belfast Waterfront and Ulster Hall (BWUHs) sales team, you are to ensure that the customers’ expectation and experience of BWUH is exceeded through the right balance between value for money and the provision of excellent customer service.

To be responsible to the Sales Manager on all matters pertaining to sales activities, particularly for the national and international association markets and assisting the corporate sales targets as required in accordance with the BWUH strategy and Business Plan.

In conjunction with the Sales Manager, to actively seek and develop opportunities for the marketing and selling of all facilities within BWUHs on national and international basis.

To ensure the achievement of agreed collective and individual sales targets.

To be able to work flexibly across the two venues of BWUHs to ensure the necessary high standards of service delivery are achieved.

Summary of responsibilities & personal duties:

To develop and maintain strong business relationships with user groups and other relevant commercial groups to ensure continuing association with BWUHs.

To generate primary revenue for BWUHs in relation to all manner of sales, particularly national and international association market, and maintain customer relationships to ensure repeat business in accordance with the BWUH strategy and Business Plan.

To assist in the creation and maintenance of an integrated database of customers, bookings, sales and marketing information.

In conjunction with marketing team plan, develop and participate in sales activities including trade shows, sales calls etc.

To organise familiarisation visits for potential clients.

To produce timely, accurate and appropriate statistics and reports relating to sales, for the purpose of assisting management forecasts, planning and programming.

To ensure quality systems are created and maintained for correspondence and documentation, so that customers receive consistent professional service at all times.

To act in accordance with the BWUH policies and procedures including customer care, equal opportunities, health and safety and any pertinent legislation.

To fully understand and use the Venue Event Management System and management database.

To have in-depth working knowledge of BWUHs venues, and of the competition locally, nationally and internationally, and to keep up to date with developments within the conference and meetings industry.

To participate in all appropriate and relevant induction and in-service training and in the induction and support of all newly appointed staff.

To work with other key partners to ensure success bids/wins for the venue and the city, particularly Visit Belfast.

To undertake the duties in such a way as to enhance and protect the reputation and public profile of BWUHs.

To undertake other such relevant duties as may from time to time be required.

Person Specification

Qualifications:

Essential Criteria

Applicants must possess a minimum of 5 GCSE’s (Grades A-C) including English and Maths or equivalent qualifications.

Applicants must possess a 3rd level qualification in either a sales, marketing or business related field.

Experience:

Applicants must have at least 2 years sales experience in one or more of the areas of conferences, exhibitions or business meetings preferably within a conference or exhibition centre or hotel environment.

Applicants should preferably have some experience in the co-ordination of events, particularly business events within a conference and exhibition environment.

Skills and attributes:

Applicants must have proven organisational ability, good oral and written communication skills and possess drive and enthusiasm.

Applicants should have a full current driving licence which enables them to drive in Northern Ireland, and a car available for official business; or access to a form of transport which will enable the applicant to meet the requirements of the post in full.

In addition, applicants should be computer literate, with good knowledge of database and spreadsheet packages.

Ideally applicants should have a working knowledge of one other international language such as French or German.

Applicants must be able to demonstrate evidence they possess the following skills and attributes:

Team working: The ability to demonstrate a track record of effective team working.

Analysis and decision making: The ability to make decisions that will have an effect on the service and which contribute to successful outcomes.

Work planning and organisation management: Effective planning skills including prioritisation of work and planning to meet targets.

Customer Care: An awareness of the importance of responding to the needs of both internal and external customers.

Communications: Excellent written and oral communications with the ability to deal at all levels with customers, potential customers, colleagues and key stakeholders.

Information Technology: Good working knowledge and the ability to effectively use office programmes including, word, spreadsheets and databases

To Apply:

To apply for this post, please send us a comprehensive CV that details your relevant qualifications, experience and work historyalong with a covering letter and monitoring form to:

or posted to HR Team, Ulster Hall, 34 Bedford Street, Belfast BT2 7FF.

Please Note: Applications will not be accepted without a covering letter.

In the covering letter, applicants should provide details of 2 years sales experience in one or more of the areas of conferences, exhibitions or business meetings preferably within a conference or exhibition centre or hotel environment.

Applicants should preferably have some experience in the co-ordination of events, particularly business events within a conference and exhibition environment.

Closing date for applications is Sunday 7th May 2017 at 5pm.

Please note that it is the applicants’ responsibility to ensure that theirCV, Covering Letter and Monitoring Form are submitted by this closing date and time.

Short-listing, testing and interview dates

It is envisaged that the short-listing will take place on 8th May 2017. Interviews will be held week commencing 15th May 2017.

Belfast Waterfront & Ulster Hall will make all reasonable efforts to accommodate applicants who are unavailable on the specified interview date but it is under no obligation to do so.

April 17

Job Ref: BWUH0015