Course: Case Studies in Strategic Management, MGMT

Course: Case Studies in Strategic Management, MGMT

Individual Short Written Assignments

These two assignments are your opportunity to demonstrate your understanding of the concepts presented in the text, and to apply the tools presented in the text to analyze a case. Provide facts from the case or text to support your answers. Each assignment should be 3-4 pages long.Please use your own word. Please see the attached files which I gave you.You have to readLululemon case study file carefully and use them as a reference to write Lululemon Five Forces Analysis andLululemon SWOT Analysis.

Please write them separately. If tutor feel the attached files cannot see clearly, please tell me.

1. Lululemon Five Forces Analysis(3-4 pages)

How strong are the competitive forces confronting Lululemon in the market for performance-based yoga and fitness apparel? Do a five-forces analysis to support your answer. List each of the five competitive factors, rate the intensity of each, and provide facts from the case or text to support your analysis. Based on your five forces analysis, what do you conclude about the company’s strategic situation?

1. Lululemon SWOT Analysis(3-4 pages)

Conduct a SWOT Analysis of Lululemon, specifically discussing strengths, weaknesses, opportunities, and threats facing the company. Provide facts from the text and case to support your analysis. What does your SWOT analysis reveal about the overall attractiveness of lululemon’s situation? Based on your SWOT analysis, what do you conclude about the company’s strategic situation? What stands out to you as the key issue facing the company?

*Academic Honesty Policy: You are expected to submit your own work for all assignments. When making use of others' words or ideas, you must give proper credit through the use of quotations and attributions. Failure to do so constitutes academic dishonesty. The University does not accept knowingly copying the work of others without attribution (plagiarism), or colluding with other students to share answers unless permitted by the instructor (e.g. group project). The consequence (at the discretion of the instructor) of these activities may be failure for the project, failure for the entire course, and notification sent to student's advisor and to the Dean of Student Affairs. Work may not be resubmitted, nor will students be allowed to continue in the class.