West Coast Marketing Version

West Coast Marketing Version

AmericanEagleCollege Blitz TEXT TO WIN

Official Rules




The American Eagle College Blitz TEXT TO WIN (“Sweepstakes”) starts at 6:00 amEastern Time (“ET”) on 8/8/11 and ends at 9:00am ET on 12/20/11 (“Promotion Period”). The Sweepstakes consists of five (5) random drawings as detailed below. The sponsor of the Sweepstakes is American Eagle Outfitters, Inc., 77 Hot Metal Street, Pittsburgh, PA (ZIP CODE) (“Sponsor”).

1.Eligibility: Sweepstakesis open only to legal residents in the following States of the United States and specific counties within each State:

STATE OF PENNSYLVANIA COUNTIES: Erie, Crawford, Mercer, Lawrence, Beaver, Washington, Greene, Allegheny, Fayette, Somerset, Bedford, Fulton, Franklin, Huntingdon, Blair, Cambria, Westmoreland, Indiana, Centre, Clinton, Potter, McKean, Warren, Venango, Forest, Elk, Cameron, Clearfield, Jefferson, Clarion, Butler, Armstrong and Mifflin

STATE OF OHIO COUNTIES: Ashtabula, Trumbull, Mahoning, Columbiana, Jefferson, Belmont, Monroe, Washington, Morgan, Noble, Muskingum, Guernsey, Harrison, Coshocton, Tuscarawas, Holmes, Wayne, Stark, Carroll, Portage, Summit, Medina, Geauga, Cuyahoga and Lake

STATE OF WEST VIRGINIA COUNTIES: Hancock, Brooke, Ohio, Marshall, Wetzel, Monongalia, Preston, Marion, Tyler, Pleasants, Wood, Wirt, Ritchie, Doddridge, Lewis, Harrison, Taylor, Barbour, Upshur, Tucker, Grant, Mineral, Hardy and Hampshire(collectively the “Eligibility Area”) who are: (1) 18 years of age or older and (2) currently enrolled (with valid photo ID available) in an accredited college, university or trade school within the Eligibility Area as of date of entry.. Individuals employed by the Sponsor, Pittsburgh Steelers Football Club (collectively the “Sweepstakes Entities”) or any of their respective parent and affiliated companies, subsidiaries, advertising and promotional agencies and any and all other companies associated with the Sweepstakes and their immediate families (parent, siblings, children and spouse) and persons residing in the same household (whether related or not) of such employees are not eligible to enter or win. If you are not the age of majority in the jurisdiction in which you reside, you will need to obtain permission from your parent/legal guardian in order to be declared a Winner. Void outside of the Eligibility Area and where prohibited, taxed or restricted by law. By entering the Sweepstakes, entrants are bound by and agree to these Official Rules.

2.HOW TO ENTER: There are two ways to enter; via text messaging or by email without text messaging; both as detailed herein:

A. TO ENTER VIA TEXT: During the Promotion Period, text the keyword BLITZ to short code 76274. All entrants must have a text messaging two-way capable handset and digital service in order to enter the Sweepstakes using the text messaging method. Entrants will be sent a text message to confirm entry into the Sweepstakes. Entrants entering by text will be charged standard text messaging rates for text messages sent and received from their handset according to the terms and conditions in their wireless calling plan. Text messaging and wireless service are not available in all areas.

By texting "BLITZ" to 76274, you are subscribing to receive special text message promotions and alerts from AE via short code 32453 and from the Pittsburgh Steelers via short code 76274. Maximum 4 messages per month per short code from AE, up to 20 messages per month from the Steelers. Message and data rates may apply. For AE, text "HELP" for help or "STOP" to unsubscribe to short code 32453, and for the Pittsburgh Steelers, text "HELP" for help or "STOP ALERTS" to unsubscribe to short code 76274. AE and the Pittsburgh Steelers respect your privacy and will never share or sell your cell phone number.

Sponsor reserves the right in its sole discretion to disqualify any text message entry at any time

which in Sponsor’s opinion does not comply with these Official Rules.

B. TO ENTER VIA EMAIL, WITHOUT TEXT MESSAGING: During the Promotion Period, send an email including your name, age, valid email address, telephone or mobile phone number to the email address

Limit one (1) entry per person regardless of method(s) of entry.

Entries must be received according to the below entry deadline schedule to be eligible for specific random drawings. Entries that are not selected in a specific random drawing WILL remain eligible for any and all subsequent random drawings.

If you use multiple email addresses to submit more than one (1) email entry, only the first

email entry will count. All entries become the sole property of Sweepstakes Entities and will not be returned. Incomplete, illegible and duplicate entries are void. Any individual who attempts or otherwise encourages, directly or indirectly, the entry of multiple or false contact information under multiple identities, by cellular phone, or uses any robotic, automatic, mechanical or programmed device or artifice to enter or encourage, directly or indirectly, multiple or false entries, as determined by the Sweepstakes Entities, will be disqualified. If you send your entry via text message, the prize willbe awarded to the name corresponding to the Mobile Telephone Number (MTN) indicated on your entry. If you send your entry via email, prize will be awarded to the name on the email entry form. In the event of a dispute as to the identity of an entrant, entry will be declared made by the authorized account holder submitted at the time of entry. "Authorized account holder" is defined as the natural person who is assigned to a mobile telephone number/email address by a telephone company, wireless service provider, Internet access provider, Internet service provider or other organization (e.g. business, educational, institution, etc.) that is responsible for assigning email addresses, telephone numbers or wireless phone numbers for the telephone exchange associated with the submitted telephone number/email address or the domain associated with the submitted telephone, as applicable. In the event of a dispute as to the identity of an entrant, the potential winner may need to present a bill to confirm his/her status as the authorized account holder of the account used to submit the winning entry.

Sweepstakes Entities and their respective parents, subsidiaries and affiliates are not

responsible for late, lost, delayed, unclear, unintelligible, incomplete, misdirected, stolen,

ineligible or damaged entries which will be disqualified or for technical, hardware, software or

telephone malfunctions of any kind, lost or unavailable network connections, or failed, incorrect,

incomplete, inaccurate, garbled or delayed electronic communications caused by the sender, or

by any of the equipment or programming associated with or utilized in the Sweepstakes which

may limit the ability to play or participate, or by any human error that may occur in the

processing of the entries in the Sweepstakes. If for any reason, (including infection by computer

virus, bugs, worms, tampering, unauthorized intervention, fraud, technical failures, or any other

cause beyond reasonable control of Sweepstakes Entities and their respective parents,

subsidiaries and affiliates, that corrupts or affects the administration, security, fairness, integrity,

or proper conduct of each Sweepstakes), and the Sweepstakes is not capable of being

conducted as described in these Official Rules, Sweepstakes Entities shall have the right, at

their sole discretion, to cancel, terminate, modify or suspend this Sweepstakes, and to select

the prize winners in a random drawing from eligible entries received prior to action taken, or as

otherwise deemed fair and appropriate by Sweepstakes Entities. Sponsor shall have no further

obligation to any participant in connection with the Sweepstakes. Sweepstakes Entities reserve

the right to prosecute any fraudulent entries to the fullest extent of the law.

3. Random Drawing Schedule

Random Drawing Entry Deadline Drawing held on/about

#1 9:00 AM ET on 8/14/118/14/11

#2 9:00AM ET on 8/23/118/23/11

#3 9:00 AM ET on 9/14/119/14/11

#4 9:00 AM ET on 11/30/1111/30/11

#5 9:00 AM ET on 12/20/1112/20/11

4. How to Win/Winner Notification: In each specific random drawing stated above, winners (per quantities specified below) will be randomly selected from among all eligible entries received for the specific random drawing and will win the prize subject to verification and compliance with these Official Rules. Random drawings will be conducted by SMaSh,whose decisions shall be final and binding, as the administrator of the Sweepstakes. Each winner will be notified by telephone, email or text message, depending on the winner’s method of entry. Winners will be instructed at the time of notification with directions on claiming their Prize. Unclaimed Prizes will not be awarded and will be considered forfeited. Upon Prize forfeiture, no compensation will be given. Alternate winners may be pulled if there is no response to winning notification within 24 hours.

5. Prizes: A specific number of Prizes, as detailed below will be awarded in each random drawing with each Prize consisting of two (2) complimentary passes from American Eagle Outfitters for the specific Pittsburgh Steelers game stated in the text message as follows:

Drawing #1: 50 prizes will be awarded. Each Prize consists of a pair of tickets to the 8/18/11 Pittsburgh Steelers home game.

Drawing #2: 50 prizes will be awarded. Each Prize consists of a pair of tickets to the 8/27/11 Pittsburgh Steelers home game.

Drawing #3: 50 prizes will be awarded. Each Prize consists of a pair of tickets to the 9/18/11 Pittsburgh Steelers home game.

Drawing #4: 50 prizes will be awarded. Each Prize consists of a pair of tickets to the 12/4/11 Pittsburgh Steelers home game.

Drawing #5: 50 prizes will be awarded. Each prize consists of a piar of tickets to the 12/24/11 Pittsburgh Steelers home game.

The total approximate retail value (“ARV”) of each Prize (pair of tickets) is approximately $200. Total ARV of all Prizes to be awarded in the Sweepstakes is $50,000.

Odds of winning a Prize depends on the number of eligible entries received and is equal regardless of method of entry.

Each Prize winner may be required to execute an Affidavit of Eligibility/Liability and Publicity Release as well as any other documents which may be required by Sponsor or prize provider, per stated directions at time of notification or he/she may be disqualified and Prize may be forfeited and awardedto an alternate. Return of any Prize notification as undeliverable may result in disqualification and selection of an alternate winner. Winners are solely responsible for all applicable federal, state and local taxes and any other expenses and costs not expressly listed above. Prizes will be accepted “as is” and are non-transferable and non-assignable. Sweepstakes Entities, in their discretion, may substitute a Prize (or Prize component) of equal or greater value for any reason. Specific seat locations for Prizes are at the total discretion of the Sweepstakes Entities.

At the Sweepstakes Entities’ sole discretion, Sweepstakes entrants may be disqualified at any

time for any reason permitted by these rules.

6. General: By entering, all entrants agree to be bound by these Official Rules and by the

decisions of the Sweepstakes Entities, which shall be final and binding. Sweepstakes Entities

may prohibit any entrant or potential entrant from participating in the Sweepstakes, if at the sole

discretion of Sweepstakes Entities, such person shows a disregard for these Official Rules, or

acts (1) with an intent to annoy, abuse, threaten, or harass any other entrant, Sweepstakes

Entities, or their agents or representative; or (2) in any other disruptive manner. By participating in the Sweepstakes all entrants will allow West Coast Marketing to communicate with them on behalf of Pittsburgh Steelers. By accepting a Prize, the winner grants to the Sweepstakes Entities the right to use winner's name, likeness, image, voice, hometown, and biographical information in any advertising, trade or promotion, including on the Internet or via wireless application protocol, without further notice, compensation or permission, except where prohibited by law. This sweepstakes may be terminated or discontinued at any time by any Sweepstakes Entity due to technical reasons that prevent the fair operation of the sweepstakes. This promotion is intended for participation in select States within the United States (as detailed above) only and shall be construed only according to United States Law.

Any personal information supplied by any entrant to Sweepstakes Entities will be subject to the

Pittsburgh Steelers privacy policy posted at and American Eagle’s privacy policy posted at . Entrants who do not comply with these Official Rules or attempt to interfere with this Sweepstakes in any way shall be disqualified. The use of automated entry devices or any other conduct that impedes the integrity of the Sweepstakes is prohibited. Sponsors’ decisions as to all matters related to the administration of the Sweepstakes and selection of the prize winners are final.

7. Release and Indemnification: By entering entrant agrees to release, defend, hold harmless

and indemnify the Sweepstakes Entities and their respective parents, subsidiaries, affiliates,

contractors, partners, directors, officers, governors, shareholders, employees and agents (collectively the “Releasees”) against any and all liability, damages or causes of action (however named or described), with respect to or arising out of either (i) any damage to entrant's cellular telephone or computer relating to or resulting from entering or downloading materials or software in connection with entering this Sweepstakes; or (ii) any injuries, losses, or damages of any kind caused by the acceptance, possession, use or misuse of a Prize awarded in the Sweepstakes, including but not limited to any claims for damage to property, personal injury, death or claims based on defamation, rights of privacy, rights of publicity or merchandise delivery. Entrants enter at their own risk and Releasees are not responsible for and shall not be liable for any condition caused by events beyond their control that may cause the Sweepstakes to be disrupted or corrupted. Under no circumstances will an entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, punitive, incidental or consequential damages, or any other damages, including attorneys' fees, other than entrant's actual out-of-pocket expenses (i.e., costs associated with entering this Sweepstakes), and entrant further waives all rights to have

damages multiplied or increased. Releasees are not responsible for changes in schedule or cancellation of any Pittsburgh Steelers Football Club game.






attempting to defraud or in any way tamper with this Sweepstakes will be declared ineligible for

this sweepstakes and any future Sweepstakes or Contest promotions involving Pittsburgh Steelers and American Eagle Outfitters, Inc..

9. Waiver: Entrants waive any right to claim ambiguity in regard to the interpretation orimplementation of these Official Rules.

10. Winners’ List and Official Rules: You may request a copy of these Official Rules or a winners’ list by sending a self-addressed, stamped envelope to: American Eagle College Blitz TEXT TO WINWinners List <or> Official Rules, (please specify), c/o West Coast Marketing, 23901 Calabasas Road, Suite 2001, Calabasas, CA 91302.