WELLOCKS: ACCESSIBILITY TRANSCRIPT
Description: Wellocks – one of country’s leading suppliers of quality fresh and dry ingredients – tells us how partnering with Shell Fuel Card has helped them to consistently and efficiently deliver the finest produce to their customers 24 hours a day, six days a week. Watch their story here.
[Background Music Plays]
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The camera pans down from an overcast sky to reveal six black transit trucks, which each display the Wellocks logo in green writing on the front of the vehicle.
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A man walks towards an office building. He passes a white transit van which also displays the Wellocks logo. The man is wearing jeans with a white shirt as well as a navy blue Wellocks gilet.
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[Michael Beech - Wellocks Finance Director]
“Wellocks is a family owned business. It’s still the same family as it was when it started in 1946 on a small market stall in Yorkshire.”
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Michael Beech faces the camera standing in a warehouse. In the background fresh fruit and vegetables can be seen out of focus as well as tall stacks of brightly coloured food crates. The shot changes to a white Wellocks transit van driving away, in green and black writings is the logo and phrase “Wellocks – the perfect ingredient”
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The camera moves to a shot of a chef cooking in an industrial kitchen. The cupboards and work tops are metal and in the foreground are an array of fresh fruit and vegetables including tomatoes, asparagus and peaches. The chef reaches out and picks up a punnet of tomatoes.
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[Michael Beech]
“Wellocks success is down to sourcing the finest ingredients and being able to supply to the best chefs and hoteliers throughout the country.”
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The camera shifts to a close up shot of the chef, taken from his left shoulder. The camera looks down over the chef’s shoulder as he prepares some herbs on his work station. Green beans and a crate of peaches can be seen on the work top. The next shot is a close up of some tomatoes placed next to some fresh parsley. The camera then pans down to reveal some purple grapes.
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[Michael Beech]
“It’s also really important for us that we deliver a good service whereby we can get those goods to chefs at the right time throughout the country.”
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The next shot shows a white Wellocks transit truck driving down a motorway. Clearly visible on the side of the truck is the company logo with the phrase ‘Wellocks – the perfect ingredient’. An on board camera shows the view from the front of the Wellocks truck. The shot shows cars driving on the motorway in three lanes. A blue road sign can be seen in the left hand corner of the shot and a bridge can be seen overhead. The next shot shows a Wellocks truck driver in the driver’s seat surveying the road. He is wearing a navy blue Wellocks gillet with a blue and white checked shirt. The driver’s hands tightly grip the steering wheel.
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[Michael Beech]
“The business has grown massively over the last five years, only five years ago we were employing 70 people, we now have over 400.”
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A wide shot focuses on a Wellocks truck manoeuvring into a parking spot alongside other Wellocks lorries. The camera then returns to the Wellocks employee in the warehouse. He is facing the camera and an array of fresh fruit and vegetables frame the shot.
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[Michael Beech]
“Vehicle wise there’s over a hundred on the road across four sites – two down south, one up north and we’re based here at the head office in Lancashire.”
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The camera pans to show a Shell petrol station forecourt. In the background are trees and parked white transit vans. The sky above is overcast. The shot changes to a Wellocks transit van pulling into the Shell petrol station. The camera then returns to the Wellocks employee in the warehouse. He is facing the camera and an array of fresh fruit and vegetables frame the shot.
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[Michael Beech]
“We’re making deliveries all over the UK. A thousand deliveries a day, six days a week so having a petrol station, where we need it on those 110 routes is absolutely critical to us.”
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A shot of a Wellocks driver appears on the screen, as he exits a truck. He steps down from the driver’s seat and releases the steering wheel. The next shot shows the driver standing ataShell station after he has exited the Wellocks truck. He steps towards the fuel cap of his vehicle and a fuel pump with the Shell pecten can be seen in the foreground. A close up shot shows the driver with his hand clasped around the Shell fuel pump, using it to re-fuel his vehicle.
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The camera returns to a mid-shot of the Wellocks employee in the warehouse with an array of fresh fruit and vegetables. The next shot shows the driver approaching a cashier at the Shell petrol station, he presents his Shell Fuel Card to a lady at the desk. A close up shot shows the Shell Fuel Card being passed from the driver to the cashier. The card resembles a credit card with a map of Europe and is yellow and silver, reflecting the Shell pecten on the front of the card.
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[Michael Beech]
“We’ve decided to partner with Shell Fuel Cards directly, as we can monitor fuel activity and we can monitor miles per gallon on vehicles and drivers so it helps me drive the financials of the business, which helps us invest.”
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The camera returns to a mid-shot of Michael Beech in the warehouse. The camera pans to a shot of the Wellocks employee in his office. He sits at a curved, wooden desk at a desktop computer. On the white walls are three framed pictures of vegetables and a green chair is positioned opposite the desk. The next shot is a close up of the Wellocks employee’s face from chest height. He looks down at his work, a focused expression on his face.
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[Michael Beech]
“It allows me to drill down into transactions and I can understand what we are doing out there when I’m sat in an office in Lancashire and I can know where we’re filling up in Brighton, in Scotland, in Liverpool or in Norfolk, that’s really good that I can see what’s going on and I can understand what’s going on.”
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The next shot shows the back of Michael Beech as he looks at the online transactions report of a Shell Fuel Card from his computer. The camera switches to a close up of the Wellocks employee’s hand as he manoeuvres his computer mouse. The camera returns to a shot taken from Michael Beech’s right hand shoulder, showing his computer screen as he keeps up to date with transactions made using the Shell Fuel card.
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The next shot is a close up of an Excel spreadsheet, showing the Wellocks employee’s transaction report for Shell Fuel Cards. The camera returns to the shot of Michael Beech in the warehouse.
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[Michael Beech]
“To get the consistency is really important because we can understand the miles per gallon per vehicle and we can understand the miles per gallon per driver. “
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The camera returns to an on board shot of a Wellocks truck driver sitting in the driver seat of his truck. His hands are firmly placed on the steering wheel and he surveys a junction as he leaves the Shell Petrol station. The camera moves swiftly back to the Wellocks employee standing in the warehouse and then to a shot of the exit to the fuel station. In the left hand corner of the shot is a ‘Way Out’ sign in yellow and red, in the distance a Wellocks truckdrives away, passing the Shell fuel station sign.
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[Wellocks Finance Director]
“If you had a mismatch of fuel it would be more difficult to understand that because different fuels have different qualities. So I can take a view on whether a driver needs additional training on how to drive a bit more efficiently and we can do all that by looking at the Shell portal and accessing it online.
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The camera returns to the Michael Beech standing in the warehouse speaking directly to the camera. The next shot shows another Wellocks driver approaching a truck; he opens the door to enter the vehicle on the driver’s side. The camera follows the driver, panning round to show him enter the vehicle, wearing a high-visibility jacked with the Wellocks logo.
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The camera returns to Michael Beech standing in the warehouse speaking directly to the camera. The next shot shows the interior of the Shell station, the shot shows the driver approaching the till, he passes a cold fridge full of drinks and sandwiches and a deli2go stand filled with cakes and pastries.
[Wellocks Finance Director]
“We really want to look after our drivers as we do with all our staff. We want a partner on the road who can look after our drivers with us, so having a Shell petrol station and having a clean station whereby they can go in and get something nice to eat and something nice to drink, use the facilities, that’s really important to us.”
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The camera returns to Michael Beech standing in the warehouse speaking directly to the camera. The next shot shows a Wellocks white transit van driving slowly down a leafy driveway. In the foreground of the shot are three flowerpots with yellow and red flowers. The camera pans to a shot of the white transit van on a pebbled path. On the right hand side is a traditional pub with a sign hanging down. The driver and a chef reach into the van, their backs to the camera, pulling out crates of vegetables, which are being delivered to the pub.
[Michael Beech]
“It makes me feel proud, I’m proud to operate and work with a premium supplier like Shell. It gives me as Finance Director the peace of mind that in the background they are going to support me. They are going to look out for any unusual transactions.”
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The next shot shows the driver and the chef examining the produce on a table outside the pub, the driver is discussing the order with the chef, showing him each crate of fruit and vegetables. The next shot shows the chef examining some asparagus with the driver.
[Michael Beech]
“It’s a business of sufficient size to operate with a business of where we are going. Given that we’ve grown from only turning over nine million five years ago to 50 million this year. I think the world’s our oyster.”
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The camera quickly returns to Michael Beech standing in the warehouse and then to a close up shot of a chef plating a meal, as he delicately adds herbs to the dish. A close up shot shows the chef’s face, a focused expression on his face and then returns to the finished dish.
“We just want to keep growing, we want to keep our service absolutely at the right levels, that’s really critical to us and we want to be the supplier of choice to the finest hotels and chefs in the country”
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A further shot features Michael Beechspeaking in the warehouse, then cuts to him walking past seven Wellocks black transit lorries parked at their Head Office. The shot fades to black. The Shell logo appears on screen on a white background with a final flourish of music.