Web.Ntnu.Edu.Tw/ Gordonwangclass NTNU EMBA
CLASS SYLLABUS
Sunday│09:00-12:40│Business School
welcome to
hospitality
Tourism and Hospitality Management│運動休閒與餐旅管理研究所│王國欽
：02-7734-1456 (O)/0926-236-536Place：雲和教學大樓R508
：fice Hours：By Appointment
：web.ntnu.edu.tw/~gordonwangClass：NTNU EMBA
Very interactive and dynamic lecturing and discussion is my personal teaching style. Accordingly, all the classes are undertaking in a seminar tone. You are required to study all the weekly assignments before the class and in the beginning of each class I will conduct a cold-call.
Except for emergent and acceptable reasons, no any excuses for absence are allowed. 10 points will be taken off from the total score for each absence. / Interactive and no absence
Students should be familiar with the fundamental management theories and general functions of management. / Theoreticalbackground
For the purpose of teamdiscussion,team build-up is the basic element of this class. Each team is made up of 3or4 students; each student has to organize/participate in one team no later than03/Nov/2013.
After the team is organized, members of the team should further select one student as the team’s leader and select one name for your team, in addition, teamis required to sit togetherwhile in the class.
Captain should present/e-mail me the list and name of the teambefore03/Nov/2013 in typed form, and be sure to mark the leader of each team. / Team, build-up
【Team Norm】: For all the discussion in the classroom, each student is required to identify themselves before giving any comments, such as:
“My name is XXX, I am representing the team XXX”.
This designing intends to enhance the team cohesiveness and also for the convenience for Captain to count the score (each comment or question in the classroom or on fb, individual gets 2 score, teammates also get 1).
Anyone against the rule will get a yellow card (3 scores of team will be taken off), for accumulating3 yellow cards, 1 red card will be given and his/her team is required to sing a song on the street for every classmates in the following week.
…For each class, Captain should prepare one whistle, four yellow cards and two red cards please show your whistle and cards whenever is necessary…… / Team norm and the whistle
Due to the complicate nature of this class, except for the team presentation for elite enterprises, each teamis required to assist and organize the class for 2field trips (2teams), FB club management(1 team), and Gung Ho Angel time (1 team). / Assist, we better!
WEEK / TOPIC (temp.) / PREP.
1
OCT06 / Introduction and interaction
Objective & nature of the course
Fundamental of management
Fundamental of strategic management
Dream pursuing-10 elite enterprises
Reading Assignments / Terminology
Gung Ho Angel
Video Case 雄獅(preview)
2
OCT 27 / Oral Testing (管理術語及Assignments)
What is the theoretical background?
旅行業是個什麼樣的一個產業？
雄獅集團是一家什麼樣的旅行社？
雄獅集團為何要朝向lifestyle business邁進？
服貿及上海自由貿易區對於旅行社之影響？
易遊網之策略競爭優勢為何？
為何攜程網(Ctrip)要併購易遊網？
西進大陸策略(entry mode)是雄獅對？還是易遊網對？
Reading Assignments / Video Case 雄獅
Video Case 易遊網
Warm-up Discussion
3
NOV 03 / Oral Testing (管理術語及Assignments)
The Gung Ho Time【The Gung Ho Angel】
Team Build-up!
Field trip to-Lion Group(09:30-13:00)
Reading Assignments / Team list-Captain Skeet
4
NOV 17 / Oral Testing (管理術語及Assignments)
The Gung Ho Time【The Gung Ho Angel】
What is the theoretical background?
餐飲業是個什麼樣的一個產業？
為何王品要採多品牌策略？與鼎王有何不同？
組織文化對於王品競爭力之影響？
王品預計2020一千家，2030一萬家店，同意不同意？【Target Question】
Reading Assignments / Video Case 王品
Write-up for Target Q.-Individual
Presentation
5
DEC01 / Oral Testing (管理術語及Assignments)
The Gung Ho Time【The Gung Ho Angel】
What is the theoretical background?
台菜究竟是個什麼菜？
鼎泰豐行，為何欣葉不行？【Target Question】
台菜的國際化策略應走那條大路？
Reading Assignments / Video Case 欣葉
Write-up for Target Q.-Individual
Presentation
6
DEC15 / Oral Testing (管理術語及Assignments)
The Gung Ho Time【The Gung Ho Angel】
What is the theoretical background?
好樣是個什麼樣的餐飲集團？
十個不同品牌，如何定義好樣商業模式及策略？
十個不同的品牌，如何管理？如何獲利？
好樣堅持沒有SOP，未來將是成長瓶頸？【Target Question】
Field trip to-VVG(11:00-14:00)
Reading Assignments / Video Case 好樣
Discussion
Write-up for Target Q.-Individual
smart and casual
Team [1]
7
DEC29 / Oral Testing (管理術語及Assignments)
The Gung Ho Time【The Gung Ho Angel】
What is the theoretical background?
飯店業是個什麼樣的一個產業？
為何礁溪老爺是溫泉酒店第一品牌？
老爺如何與晶華麗晶競爭？
老爺的轉型是否與既有的策略定位背離？RIGHT OR WRONG?【Target Question】
Reading Assignments / Video Case 老爺
Write-up for Target Q.-Individual
Presentation
8
JAN12 / Oral Testing (管理術語及Assignments)
The Gung Ho Time【The Gung Ho Angel】
What is the theoretical background?
晶華麗晶是如何成為飯店第一品牌？
晶華麗晶是賣房間好？還是賣餐好？【Target Question】
晶華麗晶併購Regent品牌是否是個好買賣？
Field trip to-Just Sleep (11:00-14:00)
Reading Assignments / Video Case 晶華
Discussion
Write-up for Target Q.-Individual
smart and casual
Team [2]
9
JAN26 / Oral Testing (管理術語及Assignments)
The Gung Ho Time【The Gung Ho Angel】
What is the theoretical background?
六個不同的品牌，如何定義薰衣草森林的商業模式及策略？
薰衣草森林的品牌發展策略？
薰衣草森林是如何用低成本創造幸福與夢想？
薰衣草森林的下一個品牌會是？【Target Question】
Final Exam / Video Case 薰衣草森林
Write-up for Target Q.-Individual
Presentation
CRITERIA FOR PRESENTATION
45%, number of pages should not less than 12 and over 15 pages. Pls have one copy to each of the classmates. / PAPER
Name / Framework
35% / Depth/width of Analysis
30% / Logic
25% / Format
10% / TOTAL SCORE
55%, each team will give 30 minutes to present the core discussion issues of the designated elite enterprise.One student will be selected as the judge from each of the teams. / ORAL
Name / Content
25% / Innovation of Presentation
35% / Team Work
25% / Media
15% / TOTAL SCORE