Rima
United Arab Emirates, Dubai

To

OBJECTIVE

To Join a progressive organization offering an opportunity to develop and roll out outdoor events, mainly focused on Music and Entertainment.

PROFESSIONAL EXPERIENCE

DanceFM, UAE, February – to date

Position

The Click Writer and Presenter

Responsibilities:

  • Showbiz & Entertainment news journalist and presenter
  • The Click Segment Presenter live on morning drive show “Danny Cee’s Rude Awakening”

MARS Inc., Gulf Unit, UAE. November 2015 – Jan 2017

Position

Gulf Bitesize & Seasonal Category Brand / Activity Management

Responsibilities:

  • Developed Bitesize category strategy with plans translated into the Marketing calendar in line with Growth targets based on Brand and total Confectionary category Review. Focused on expanding product beyond core with innovative SKU launch, tapping into underdeveloped price/ serving partitions
  • Delivered Seasonal strategy propositions for key seasonswith focus on gaining foothold and share
  • Led creative agency to deliver strong communication and engagement ideas in line with brand character
  • Planned & Developed Marketing calendar & budget including Innovation launches, Limited editions, Consumer Promos and permanent promo portfolios customized by channels in line with planned growth
  • Set up the new Activity Management department in the Gulf unit, acting as a growth enabler via step changing organizational capabilities and innovation management protocol.
  • Created and delivered standardized Activity Management Process, Menu Cards, Documentation and Training catered for Local needs post Regional Office close

MARS Inc., META , UAE. May 2013 – October 2015

Position

META Snickers Brand/ Activity Manager + META Project & Portfolio Management Expert

Responsibilities:

  • Responsible for delivering the marketing strategy and translating the marketing vision to deliver brand activities achieving 60% of targeted META growth
  • Worked closely with the creative agency on defining the brand communication strategy, developing and implementing targetedengagement campaigns and launched across META markets
  • Developed from briefing to execution META Marketing projects catering to business needs based on segment analysis, consumer insights, brand data, and KPIs such as:
  • Snickers Football Activation Q2 2014
  • Snickers Extra Nuts & Extra Caramel Limited Edition  Q1, Q4 2014
  • Snickers – Extra Caramel Permanent Launch  Q1,15
  • Snickers Stick - Value for Many Proposition Launch  Q1 2015
  • ”Who are you when you are Hungry” platform base: ”You are not you when you are Hungry”  Q4 2015
  • Tracked initiative successes, drove on going integrated performance analysis and brand reviews
  • Key player in setting up the META Activity Management department, delivering standardized ‘Regional’ Activity Management Process, Menu Cards, Documents & Training across META
  • META Project & Portfolio Management Expert: 1) Drive a culture of simplification via continuously improving business process (Quest Stage Gates) 2) Manage vision and purpose by crafting and leading a cross-functional team to deliver with strategic impact the Fit for Purpose process

Radio One, Mount Lebanon February 2013 – May 2013

Position

Freelance EMCEE & Radio Presenter

Responsibilities:

  • Develop and present as a support presenter content for the radio show
  • Record Radio VO commercials across various brands
  • Emcee at various events including corporate and recreational

PepsiCo International, Lebanon. October 2009 – Jan2013

Position

Brand Manager – Lebanon, Syria, Iraq & Nigeria.

Responsibilities:

  • CoordinatedMarketingactivitiespertainingtoPepsiCoproductsinNigeriawith10% Volumegrowthplan
  • Assisted in developingNigerianMarketingPlatformsthatstrengthenBrandEquitydrivevolumeincludingThematic andTacticalprojectplanningexecutions against set Growth & Brand KPIs
  • ParticipatedindeliveringInnovationplansfor 2013 inNigeriawhichincludecrossfunctionaleffortstodeliveronVolume, Research, Packaging, Advertisingcampaigns & Marketingbudgets
  • Supported in developing Annual Operating Plan
  • Ledsupportmaterialspreparationand 360rolloutofPepsiSponsorshipswithinMusic, SportsEntertainmentincludingNigerianIdol (2 Seasons), AfricanCupofNations, CopaLagosinNigeria
  • Key player in 360 NigerianMusicStarsSignupRevealCampaign, includingcontractfinalization, campaignAWs,TVCshoots and briefing &execution of VIPEntertainmentIndustryPartyinNigeria
  • BriefedandrolledoutnewpackcategorylaunchinNigeriaasLeadersofinnovationinthispackpartition
  • SuccessfullyledthemultimedialaunchandexecutionofthePepsiTop 10 musicChart
  • Responsibleforbriefing and executing Marketing Calendar of Flavored CSDEnergydrinkforLebanon, SyriaIraq including Launches, Limited editions, engaging Activation and Packaging

TBWA/RAAD, July 2007 - September 2009

Position

Accounts Executive

Responsibilities:

  • Handled Motorola (MENAT hub), Mars Inc. , Dubai Properties and Shangri-la
  • Fully responsible of 360 launch of several products including: MotoRazr2, Listerine Citrus Mouthwash
  • Led developing a new Corporate Identity for Dubai Properties
  • Devised suitable outdoor activities that met client needs. Whiskas “Glass living room”
  • Research relevant product strategies, competitive activities, consumer behavior and market changes
  • Assisted in presenting proposals, creative concepts, media monitoring and updates to clients
CAREER ACHEIVEMENTS, AWARDS

Career Achievements:

1 of 4 selected from 1000 applicants for PepsiCo Accelerate Management training program

Created first unified & award winning consumer promotion across META markets at Mars Inc. led by Snickers

Set up the Activity Management department, Mars Inc. growth enabler

MARS Inc:

  • Highest Nominations for Make the Difference Annual Award 2015
  • Awarded Best Communication at the META Annual Global Marketing Heroes 2014- Snickers Football
  • Awarded for reaching 5MM views on Youtube – Snickers Joker Copy - 2013
  • Awarded with Bronze at Lynxwithin Interactive for Snickers: Hungry Purchase Resale– 2013

PepsiCo International:

  • Awarded for Best Consumer Engagement Practice in Nigeria - 2012
  • Awarded for Exceptional Performance in handling African Cup of Nations Sponsorship in Gabon–Eq Guinea - 2012
  • Awarded for Creative Development & Delivery of Global World CupFootball Campaign in Lebanon - 2010
PROFESIONAL BUSINESS DEVELOPMENT SKILLS

EDUCATION

Master’s in Business Administration, Marketing Development & Research Focused, Year 2016 - 2009

  • 4.0 GPA first year – 3.9 GPA second year.

Lebanese American University / Beirut, Lebanon

Bachelors of Business Administration, Advertising & Marketing Research Focused, Year 2002 – 2006

  • Listed on Dean’s Honor list throughout from entry to graduation.

American University of Beirut / Beirut, Lebanon

LANGUAGES

Arabic: Mother tongue.

English: Fluent written, spoken, and understanding.

French: Mediocre written, spoken and understanding.