PRESS RELEASE:Swiss Game Start-Ups Win Placements on the Ludicious Business Accelerator 2018

PRESS RELEASE:Swiss Game Start-Ups Win Placements on the Ludicious Business Accelerator 2018

Zurich, 16November 2017

PRESS RELEASE:Swiss Game Start-ups win placements on the Ludicious Business Accelerator 2018

Eight innovative Swiss game studios with exciting new game projects have been selected to participate in the 2018 Ludicious Business Accelerator, a special business development program catering specifically for start-ups across Switzerland.

First introduced at Ludicious in 2016, the Ludicious Business Accelerator program is supported by Engagement Migros and provides the chosen projectsan important business training experience. Teams are instructed on project pitching and packaging by leading business coaches and industry experts before being introduced to specially invited industry guests during the festival in January 2018. They will pitch their projects to a live audience, and exhibit their games to industry and to the public.

The selected projects for the Business Accelerator are:

- «Colorful Darkness» by Colorful Darkness, Lausanne

- «Dark Light» by Jessica Friedling, Geneva

- «Devader» by Falkenbrew, Zürich area

- «HanaHana» by Mélodie Mousset, Zurich

- «Infinite Dust» by Kiwi Studio, Lausanne

- «Letters» by 5am Games, Zurich

- «Matter» by Fragmentin, Lausanne

- «Spher» byMyléne Dreyer, Neuchatel

The jury was comprised of the following:

Chris Bergstresser, President and COO SEGA Europe and also President of Ludicious – Zürich Game Festival

Marie Mayoly, Project Manager « Match-Making Program»

Michael Reaney, Managing Director at Ludicious – Zürich Game Festival

Tobias Kopka, Artistic and Conference Director at Ludicious – Zürich Game Festival

Projects were evaluated in terms of their gameplay, commercial potential, the clarity of the teams’ business goals, and suitability for exhibition at the Ludicious Festival in Zürich in January. The jury were impressed by the standards of submissions and eventually agreed on eight games that have exceptional potential. Chris Bergstresser, President of SEGA Europe and also President of Ludicious – Zürich Game Festival said:

“The submissions were really fantastic this year. Now these eight selectedprojectsjoin the Engagement Migros Match-Making program; a personalized one-to-one service. We make sure their talents are connected to the relevant international industry representatives to create real opportunities for development and investment. This program is therefore an essential component of building a sustainable Game sector in Switzerland and has already created several success stories.”

The program takes place at the Ludicious Festival, January 18thto 21st,2018 at the Zeughausareal, Zürich. Conference passes and Students Conference passes are available at an Early Bird rate until November 30th, 2017

--ENDS--Word Count:389

About Ludicious

Ludicious is a networking and exchange platform for game developers. It features an exhibition, a developer conference, workshops, competitions, matchmaking and networking opportunities. The festival will show the most original games by young and upcoming studios and emerging game developers. The Ludicious Business section will once again connect experienced professionals with promising new projects and technologies.

Media contact

Viktor Vogt, Marketing Manager,, +41 (0) 44 515 22 80

Ludicious - Zürich Game Festival

January 18 - 21, 2018 at Zeughaushof, Zurich 8004 Switzerland

Ludicious – Zürich Game Festival: Supporters

The festival is supported by

Board: Pro Helvetia, City of Zurich / Urban development

About Engagement Migros and the Match-Making Program

The Engagement Migros development fund supports pioneering projects in the midst of social change, projects that break new ground and test future-oriented solutions. To make surethis support is effective, Engagement Migros is tying funding to coaching and similar services in its Pioneerlab. Engagement Migros is made possible by the companies of the Migros Group thanks to an annual grant of approximately CHF 10 million. It has supplemented the Migros Culture Percentage since 2012. For further information:

The Match-Making Program, running since early 2016, aims to connect Swiss designers active in the field of digital creation with international investors, in order to create synergies and to come up with tangible development opportunities.

From the Zurich Game Festival Ludicious to Cannes’ Film Market (France) via SXSW in Austin (USA) and the Geneva International Film Festival, the Match-Making program has proven its worth and established itself as a key service for the development and promotion of Switzerland’s creative digital industry.

Media contact Match-Making Program

Marie Mayoly, Project Manager,

1 | 3

Ludicious - Zürich Game Festival |