GUR Competency 1: Analyze and communicate ideas effectively in oral, written, and visual forms
Models: AAC&U Written Communication, Indicators 1, 2 &3; AAC&U Oral Communication, Indicator 1;alsoinformed by “Expectations for Student Writing at Western” (Writing Accountability Group document, May 2006).
Definitions: Written/oral/visual communication refers to the development and presentation of ideas in any of those forms. This communication involves working in many genres and styles for varying audiences and purposes and can involve many different technologies as well as mixing texts, data, and images. These communication abilities develop through iterative experiences across the curriculum. Contextual knowledge refers to a demonstrated understanding of the needs of a particular communication setting. Focused development is the use of relevant, accurate, and compelling evidence in advancing a central idea. Organization refers to the arrangement and shaping of ideas into a coherent structure. Conventions are all the established practices agreed to by particular audiences and include mechanics such as documentation, grammar, punctuation, capitalization, spelling, and formatting.
Framing Language: Research on oral/written/visual communication assessment shows that the best measures are locally determined and sensitive to local contexts. This rubric focuses assessment on how specific work samples or collections of work respond to specific contexts. Users of this rubric are urged to adapt it to their own disciplinary contexts. Evaluators need to consider the assignments, audiences, and purposes for work being evaluated as well as any reflective work samples that suggest how students understood the assignments.Capstone
4 / Milestones
3 / Milestones
2 / Benchmark
Contextual Knowledge / Demonstrates a thorough understanding of audience, purpose, and situation. / Demonstrates an adequate sense of audience, purpose, and situation. / Demonstrates awareness of audience, purpose, and situation. / Demonstrates minimal attention to audience, purpose, or situation.
Focused Development / Uses relevant, accurate, and compelling evidence to support and focus a central message. / Uses relevant, accurate, and compelling evidence to support acentral message. / Shows awareness of evidence relevant to a central message being developed. / Demonstrates minimal attention to evidence and development of a central message.
Organization / Arranges ideas in a structure that effectively and cohesively reflects ideas being developed. / Arranges ideas in a structure appropriate for ideas being developed. / Shows attempt at creating an organizational pattern appropriate for ideas being developed. / Demonstrates minimal attention to creating an organizational pattern for ideas being developed.
Conventions / Consistently uses oral/written/visual conventions for genre, presentation documentation, and mechanics / Generally follows oral/written/visual conventions for genre, presentation, documentation, and mechanics / Shows awareness of oral/written/visual, conventions for genre, presentation, documentation, and mechanics. / Demonstrates minimal attention tooral/written/ visual conventions for presentation, genre, documentation, and mechanics.
GUR Competency #1 To analyze and communicate ideas effectively in oral, written, and visual forms March 2010