JAIPURNATIONALUNIVERSITY, JAIPUR
School of Distance Education & Learning
Internal Assignment No. 1
Master of Business Administration with specialization in Rural Management
Paper Code:MBA(RM)– 105
Paper Title:Rural Marketing
Last date of submission: One month before the Term-end examinationMax. Marks: 15
Note : Question No. 1 is of short answer type and is compulsory for all the students.
It carries 5 Marks. (Word limits 50-100)
Q. 1. Answer the following questions.
(i)Explain the nature and characteristics of Rural Markets.
(ii)Describe the problems in Rural Marketing.
(iii)Write a short note on NABARD.
(iv)What are the Marketing Channels in agricultural products marketing?
(v)Explain the non-conventional channels of marketing communications?
Note: Answer any two questions. Each question carries 5 marks (Word limits 500)
Q.2.Giive brief introduction to marketing communication. What are the challenges in it?
Q.3.How would you select a medi-mix for advertisement of rural production.
Q. 4. Discuss the meaning of sales and sales management.
JAIPUR NATIONAL UNIVERSITY, JAIPUR
School of Distance Education & Learning
Internal Assignment No. 2
Master of Business Administration with specialization in Rural Management
Paper Code:MBA(RM)– 105
Paper Title:Rural Marketing
Last date of submission: One month before the Term-end examinationMax. Marks: 15
Note : Question No. 1 is of short answer type and is compulsory for all the students.
It carries 5 Marks. (Word limits 50-100)
Q. 1. Answer the following questions.
(i)Meaning and significance of rural Markets
(ii)Green Revolution in India
(iii)Sales managements in rural Markets
(iv)Price determination in Rural Markets
(v)Rural Advertiseing
Note: Answer any two questions. Each question carries 5 marks (Word limits 500)
Q. 2. Explain the meaning of product planning. How is it done?
Q. 3. Discuss the process of planning for rural markets. What are the issues and challenges in it?
Q. 4.Explain the role of Government in agricultural Marketing.