Key Skills / Profile Summary
Business Planning

Business Expansion

Revenue Growth

Profit Centre Operations

Account Mining

Sales Funnel

Government Business

Promotional Strategy

Team Building & Leadership

Channel Management and Partner Alliances

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  • A competent professional with nearly 19years of experience working as Head of Sales and Business Development with Telesoft Technologies Ltd.
  • Skilled in identifying & establishing strategic alliances / tie-ups with suitable business partners, resulting in deeper market penetration to achieve profitability
  • Proven capabilities in all aspects of product management (customer segmentation, product positioning, pricing, brand management & sales); proven track record of providing extensive support with key focus on market promotion
  • Skilled in selling IP, TDM , LI and Cyber Security solutions.
  • Proficient in driving large scale revenue & profit gains and bagging breakthrough orders; expert in developing relations with distributors by identifying the strength of each partner
  • Capable of coordinating with internal/external customers for running successful business operations and experience of implementing procedures and service standards for business excellence
  • Successful track record of implementing business plans with a view to penetrate new accounts & expanding existing ones in close coordination with cross-functional teams
  • Excellent Skill set handling Government business and Govt. RFPs and Tenders. Worked with NIC, BSNL,MTNL,MHA,NICSI,MCD,MITetc..
  • VAS expert in providing / creating different application in healthcare, telecom, Banking, Insurance and enterprise domain
  • Team-based management style coupled with the zeal to drive visions into reality

Career Timeline


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1994-1995 / 1995-1998 / 1998-2001 / 2001-2006 / 2007-2007 / Since 2008
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Soft Skills / Education

Personal Details
Date of Birth:20th July 1973
LanguagesKnown:English, Hindi and Punjabi
Address:C/701, Capital Apartment, Vasundhara Enclave, Delhi -110096 /
  • MBA (Business Administration) from Agra University
  • B.Com. from Delhi University, New Delhi in 1994
  • Higher Secondary Examinationfrom KV, New Delhi in 1991


Work Experience
Jan’08 till date with Telesoft Technologies Ltd., Noida
as Head (Sales & Operations and Business Development)
Key Result Areas:
  • Heading the entire product portfolio in South Asia & South East Asia and managing the business and profitability of the region; establishing goals, imparting direction, developing strategies and budgets
  • Product Portfolio includes Software and Hardware Solutions catering to telecom, IT and Cyber,IP and TDM security. Been actively involved with Govt. of India, Law enforcement agencies and SI selling mass monitoring and interception products.
  • Have created and deployed VAS solutions to promote sales. Along with solution providers created VAS solutions for Health Ministry, Banks and Telecom Clients.
  • Have established the Media platform (ARNE) as first choice of all VAS providers. Such as Mahindra Comviva, One97, M-Carbon, On Mobile.
  • Developing, reviewing and reporting the business development division’s strategy, ensuring the strategic objectives are well understood and executed by the team
  • Formulating and implementing specific business plans, strategies, communications and product promotions for each customer segment including Independent Software Vendors (ISVs), Wireless or Wireline Carriers, Enterprise solution providers (ESPs), Data centers, BPOs, Small, Medium and Large Enterprises
  • Leading a highly talented team of 20 Sales Managers, Sales Engineers and Field Application Engineers in pre/post-sales and to deliver services and support to the clients
  • Managing partners and promoting sales including joint sales call with partners to telecom operators, day-to-day management of partners, adding new channel Partners, generating new sales leads, and tying up with new content partners; building & sustaining business alliances
  • Analyzing latest marketing trends and tracking competitors’ activities by providing valuable inputs for fine tuningsales & marketing strategies; promoting sales and meeting given targets
  • Planning, developing, and directing the marketing efforts and also coordinating various activities for sales, advertising, promotion, research and development, marketing research and finance
  • Impacting organization profitability through effective strategic and tactical management decisions and new business development
  • Supporting the overall process of management and corporate decision making to ensure the organization maximizes its short, medium and long-term profitability and shareholder returns
  • Revamping the pricing strategy, implementing effective promotional strategies, training a high-performance sales team and helping boost corporate image
  • Improving sales policies and practices; defining the sales cycle, creating accurate job descriptions and developing standards for customer relationship management.
Highlights:
  • Executed constant follow-ups and successful POC developed key clients including:
  • Reliance Communications, BhartiAirtel , Idea Cellular, Tata Teleservices, Hutch, TATA InfoTech, Hughes Software, Infosys , One97, Tech Mahindra Comviva, Onmobile ,Motorola , Ericsson , Roamware and Siemens in India
  • Mobitel, Celltel, Keels Group and Wavenet Technologies in Sri Lanka
  • Grameen Phone and Bangla Link in Bangladesh.
  • Roamware, Telogic, Gemalto in Singapore
  • Greatonic Tech ,Maxrol in Malaysia
  • Conceptualized and developed new business strategies which led to an increase in business worth from 200k-3 to 4 million
  • Created a brand presence for the revolutionary product including multimedia platform suite that gained a huge traction with leading companies
  • Mined strategic partnership with leading organization’s which boosted the product revenues
  • Restructured operations and introduced important measures to bring in profitability which included establishment of new local offices, strategic partner alliances for business processes and team re-organization
  • Forged strategic partnerships with key industry leaders resulting in country expansion; positioned the organization as leader in creation/implementation
  • Successfully launched new business unit
  • Developed India Market and awarded with promotion to manage the APAC region
  • Launched and established the sales and support operations within the region
  • Recruited and built the team of Pre-Sales, Support Engineers and Sales Managers for the region
Initial Experience

Jan’07-Dec’07 with NMS Communication, New Delhi
as National Sales Head (South-East Asia, Channel Sales)

Jan’06-Nov’01 with Tech Mahindra Ltd., Noida/ Delhi
as Manager (Business Development and Customer Relation)

Jun’98-Jan’01 with Salora International Ltd., Delhi
as an Executive Assistant

Jul’95-Jun’98 with AEC (India) Ltd., Noida
as Sales Coordinator and Business Development Manager
Apr’94-Jun’95 with Shimnit Machine Tools & Equipment Ltd., Delhi
as Assistant Manager (Public Relations)
Course
  • Completed a Diploma Course in MS Office from Priyadarshani, New Delhi