Tide Stain Release®

FACT SHEET

  • Tide Stain Release® is a new laundry additive that boosts the power of detergent to increase the effectiveness of stain-fighting ingredients in the wash cycle.
  • Tide Stain Release comes in 3 forms: powder, liquid and a convenient single duo pac that can be dropped right into your washing machine.
  • The powdercontains technology that pulls the stain from the clothing’s fibers plus ingredients that further penetrate and break down soils and stains into smaller water-soluble pieces, helping to remove them from the garment
  • The liquid contains ingredients that help extract stains and keeps stain debris from reattaching to other items in the wash cycle
  • The duo pac, is a powerful combination of powder and liquid ingredients with added convenience
  • Tide Stain Release uses a combination of ingredients to “boost” the power of detergent in order to increase the effectiveness of the stain-fighting ingredients in the wash cycle.
  • Tide Stain Release ingredients are formulated to dissolve quickly and go to work on the stain.The product works by breaking up and disintegrating soils and stains, and then forming a layer over remaining stain particles to lift them out of the fabric. This formulation for rapid dissolution attracts TSR directly to the stains allowing the ingredients time to work.
  • Tide Stain Releasecontains technology designed to help stop stains from reattaching to other items of clothing during the wash cycle.
  • Tide Stain Release will be available nationwide beginning in September 2009 with suggested retail prices ranging from $3.99 for a 10 count bag of duo-pacs to $11.99 for a 50 oz. bottle of powder. Actual prices are at the sole discretion of individual retailers.
  • For more information about Tide Stain Release, please visit

“HOW IT WORKS”

A Closer Look at the Stain Removal Process:

/ Add to wash with regular detergent
Tide Stain release is formulated to work with your detergent in wash to quickly dissolve and start fighting stains right away.
/ Breaks up stains
Tide Stain Release goes to work disintegrating soils and stains.
/ Lifts out stains
Tide Stain Release forms a layer over remaining stain particles designed to lift stains right out of the fabric.
/ Separates the stain particles
Tide Stain Release keeps stain particles suspended in the water so they don’t find their way back into your clothes.
/ Cleans remaining residue
Finally, Tide Stain Release cleans any remaining stain residue so thoroughly—you won’t believe your eyes!