PRESS RELEASE

COMMUNITY GATHERS TO CELEBRATE GROUNDBREAKING FOR 4ORE, UPSCALE

ENTERTAINMENT VENUE IN LUBBOCK, TX

4ORE IMMEDIATE RELEASE

Wednesday, October 5, 2016

Contact:J.J. KilleenAmy Punchard

(817) 271-0073(806) 535-9468

LUBBOCK, TX - J.J. Killeen, PGA touring professional, along with other Lubbock business leaders gathered earlier today to celebrate the official groundbreaking for 4ORE, the largest golf entertainment venue of its kind in west Texas.

The high tech golf entertainment complex will feature an elite training academy with professional instruction, a full-service sports bar and grille, multiple outdoor patios, and an upscale cocktail lounge.

The 52,000 square-foot facility will occupy 16 acres of land at 6909 Marsha Sharp Freeway and is expected to open to the public in May of 2017.“4ORE is the result of nearly two years of dedication and hard work by a team of local business leaders,” said 4ORE managing partner J.J. Killeen. “The Lubbock community is growing rapidly and continues to serve as an entertainment hub for west Texas and eastern New Mexico. We saw a great opportunity to provide a year-round entertainment destination that will bring guests from all over the region to Lubbock.”

“The thing about golf is that you don’t have to be a professional golfer to love the sport. It’s one of the oldest and greatest sports of all time. We want to bring people to golf that have never experienced the game. We want to celebrate it,” said Killeen.

For more information contact J.J. Killeen at , or visit

-4ORE-

Additional Information

The two-story facility will include 2,500 square feet of private event space for hosting conferences, corporate outings, social gatherings and parties.

4ORE offers competitive golf-simulated games for all ages and skill levels. 4ORE uses advanced Doppler-based technology that will track the accuracy and distance of each player’s shot and immediately map the flight of the ball on a monitor for scoring. Players will be awarded for hitting targets on a turf field. Players will hit from one of 60 climate-controlled tee boxes that can host up to six players at a time.

Those looking to relax will enjoy the upscale, laid-back atmosphere that features more than 175 high-definition flat-screen TVs and an ample food and beverage menu.

4ORE will be home to a sports bar and grille that seats 350 guests with three full-service bars and an extensive chef-driven food and beverage menu. West Texas weather provides the ideal environment for families and friends to enjoy live entertainment and games on the outdoor terrace, or to relax with a cocktail at the luxury outdoor patio and bar on the second floor.

The 2,500 square-foot elite training academy will offer professional club fittings and an outdoor, full-range chipping and putting green. The academy will be developed and managed under the leadership of PGA touring professional and Lubbock Coronado High School golf standout, J.J. Killeen. Private and group lessons, camps and clinics will be available for golfers of all ages and skill levels.

4ORE will be managed by Troon Golf, the largest third party manager of golf and club operations in the world. Troon currently manages properties in more than 30 countries and 35 American states, including the Jerry S. Rawls Course in Lubbock. They bring more than 25 years of experience and expertise in the golf hospitality industry to this project.

Ongoing project updates and announcements will be available on Instagram, Facebook and Twitter.