Use the spring allergies news release on allergies as:

  • Material you can distribute to local media (sample cover email below)
  • Content to upload to your website and/or newsletter
  • Informational flyer for patients/public

Cover E-mail to Media Outlets

Subject: It’s a War on Pollen during Spring Allergy Season

Dear[INSERT REPORTER’S NAME],

If you view spring with a certain degree of trepidation because it means an outbreak of spring allergy symptoms, you are not alone. One in five Americans suffer from allergies each year and spring allergies cause a multitude of symptoms ranging from stuffy noses and sneezing to itchy eyes and coughing.

According to ACAAI, 23.6 million Americans were diagnosed with hay feverin the last year. The prevalence of allergies is surging upward, with as many as 30 percent of adults and up to 40 percent of children having at least one allergy.

As a local allergist who specializes in treating allergy and asthma, I would be happy to speak with you about how allergy sufferers can enjoy the blooms of spring and avoid the triggers that may leave them sniffling, coughing and sneezing.Additional tips can be found in the news release below.

I’m available by phone [INSERT PHONE NUMBER] or email [INSERT EMAIL].

Thank you for your time,

[INSERT NAME]

[INSERT PRACTICE]

It’s a War on Pollen during Spring Allergy Season

Some Weapons Work Better than Others to Keep Your Suffering at Bay

[INSERT YOUR CITY, STATE] [INSERT DATE] – While many people eagerly anticipate spring to see the last of cold weather and snow drifts, others dread the sneezing, wheezing, itchy eyes and coughing spring allergies bring. They understand the arrival of pollen – whether counts are high or low - means the onset of their misery. But there are ways to prevail in the fight to breathe easy and remain relatively sneeze-free.

“People focus on the highs and lows of pollen counts,” said allergist[INSERT NAME, INSERT PRACTICE]. “What they don’t realize is that a high total pollen count doesn’t always mean you will have allergy symptoms. The pollen from the plant you are allergic to may not be high. The key is to know what you’re allergic to, and how to treat your particular symptoms.”

More people than ever suffer from allergies of all kinds. Allergies are the 6th leading cause of chronic illness in the U.S. with an annual cost in excess of $18 billion. One in five Americans suffer from allergies each year. And though spring can bring lots of sneezing and sniffles, it’s important to remember that there are tools at your disposal – whether your suffering is mild or severe.

Following are some factors to keep in mind as you work to keep your spring allergy symptoms under control.

  • Heading symptoms off at the pass – One thing that many allergy sufferers may not be aware of is that if you start taking your prescription allergy medications before the worst symptoms hit, your suffering will be greatly alleviated. Although people think of spring starting in April or May, spring allergy symptoms start earlier, so it benefits you to start taking your prescription allergy medications two to three weeks before your symptoms normally appear.
  • Early spring is awesome? Not so fast – Although it may seem like a good sign when the winter weather appears to be clearing up early, it’s not good news for allergy sufferers. A mild winter can cause early release of pollens from certain trees. Once allergy sufferers are exposed to early pollen, their immune system is primed to react to allergens, and there will be little relief, even if temperatures cool down again before spring has sprung for good. If the weather report calls for a streak of warm days, begin taking your medication.
  • Location, location, location –Though some areas of the country tend to get hit harder than others, tree pollens are bad in all geographic regions. Tree pollen first appears in February, even in the coldest climates, and peaks twice – in March and April. Your response to pollen can depend on which pollens you’re allergic to. If you’re someone who is allergic to tree pollen or grass, you may experience an increase in symptoms no matter where you live.
  • Just like every snowflake is different – No two allergy sufferers have the same set of allergic responses, so you have to treat your allergies according to your symptoms. While some people may be able to treat their mild allergies with over-the-counter medications, many people benefit from seeing a board-certified allergist who can diagnose exactly what they’re allergic to, and create a personal treatment plan.

While there isn’t a cure for spring allergies, there are many treatments an allergist can prescribe and/or provide. For more severe symptoms, two types of immunotherapy are available: allergy shots and tablets.

Allergy shots:An immunotherapy treatment programconsists ofinjectionsof a diluted allergy extract, administered frequently in increasing doses until a maintenance dose is reached. Immunotherapy helps the body build resistance to the effects of the allergen, reduces the intensity of symptoms caused by allergen exposure and sometimes can actually make skin test reactions, and your allergy, disappear.

Tablets:This type of immunotherapy was approved by the Food and Drug Administration in 2014. Starting at least three months before allergy season begins, patients dissolve atablet under the tongue daily. Treatment can continue for as long as three years. Only two allergens (grass and ragweed pollens) can currently be treated with this method, but it is may be a good option for patients with grass pollen allergy not controlled with medications.

If you think you might be one of the more than 50 million Americans that suffer from allergy and asthma, you can track your symptoms with the free online tool, MyNasalAllergyJournal.org. You can also find an allergist in your area with the ACAAI locator tool.

About ACAAI

The ACAAI is a professional medical organization of more than 6,000 allergists-immunologists and allied health professionals, headquartered in Arlington Heights, Ill. The College fosters a culture of collaboration and congeniality in which its members work together and with others toward the common goals of patient care, education, advocacy and research. ACAAI allergists are board-certified physicians trained to diagnose allergies and asthma, administer immunotherapy, and provide patients with the best treatment outcomes. For more information and to find relief, visit AllergyandAsthmaRelief.org. Join us on Facebook, Pinterest and Twitter.

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