VADLAMANI RAVI PRASAD

H.No. 8-3-976/68, Shalivahana Nagar, Near Srinagar Colony Colony PO, Hyderabad - 500073

Cell: +91 9849506962; Res: +91 40 23743562

Email: /

PRODUCT SALES MANAGEMENT PROFESSIONAL

Strong credentials in identifying & mapping prospect to Major, Key & Direct accounts; creating requirements for Telecom, Wireless & Networking products; designing total Network and delivering customized solutions

Dynamicand accomplished professional with 18+years of experience inNetworking & Telecomindustries, would like to deliver in a progressive and vibrant organization to further enhance knowledge and credibility by virtue of skills in institutional sales, corporate sales, channel sales, key account management, channel & distributor development, business development, customer relationship management and team management.

Expertise in understanding requirements of Corporates, Institutions and Govt. Organizations, conducting marketing intelligence, selling technical products and delivering cost effective solutions.

Proficient in maintaining relationship with distributors (Techpacific, Datasystems, Ingram Micro, Nebula Technologies, Ramco Systems, etc.) and principals (Cisco, AMP, AVAYA, R&M Freenet, Krone, etc.).

Skilled in implementing sales & marketing strategies, closing major deals and ensuring sales growth revenue generation.

Adroit in creating brand awareness, managing product promotions and conducting seminars, exhibitions, road shows, demonstrations, etc.

Sound exposure in IT & ITes market including in-depth technical knowledge in various Networking products including Structured Cabling solution, VoIP Gateway, Switches and Routers.

Efficient team leader & player with sound communication, interpersonal, negotiation & problem solvingskills including analytical and leadership capabilities.

Career Overview

  • Steering sales & marketing including pre-sales & post-sales activities and attaining sales targets.
  • Identifying business development opportunities, markets trends & customers’ preferences and developing effective sales & marketing strategies to support various product lines.
  • Conducting market survey & competitors’ analysis, ensuring deeper market reach & penetration and acquiring prospective clients.
  • Liaising and developing strong rapport with major Corporates, Institutions & Govt. Organizations, creating brand awarenessand ensuring sales growth.
  • Maintaining relationship with the existing channels & distributors, developing new channels and appointing new distibutors for various products.
  • Designing various incentive schemes for the dealer network and increasing secondary sales.
  • Handling aggressive sales & marketing promotional activities, participating in IT exhibitions, sending mailers and conducting seminars & presentations with Channels & Corporates.
  • Ensuring extensive market coverage through maximum cold calls and accounts mapping.
  • Preparing commercial proposals and proposing accurate sales forecasting on all products.
  • Delivering product demonstrations and explaining product benefits to the customers.
  • Involved in managing Govt. tenders and empanelling into Govt. and Semi-Govt. organizations.
  • Handling and resolving customers’ queries & complaints, delivering quality service and attaining customer satisfaction.
  • Setting targets for team members and guiding them in attaining the assigned sales targets.

Professional Experience

Schneider Electric India Pvt. Limited

Manager Sales - Network connectivity Division( March 2013 to till date)

Company Profile: Schneider Electric is the global specialist in energy management

Providing an integrated approach designed for the reality of the digital economy (Plant-to-Plug).., Schneider Point- of – Presence world wide with more than 1 lakh employees., Schneider electric got different Business Units and Life Space is one of Business Unit and Network connectivity is part of it., Network Connectivity involves Manufacturing of Structured cabling solutions in the Brand name of Actassi and Digilink., apart from this Schneider had acquired APC, APW president enclosure, Unifliar for data center cooling systems and many more.

Key Profile: Reported to the AGM-Networking Connectivity, worked in the Schneider Electric Life space, Networking Connectivity Division, managed sales & marketing activities and managed annual sales targets of 8 crores

  • Responsible for developing new SI base, New projects and attaining targets
  • Developing & maintaining relationship with channels & distributorsand generating sales growth.
  • Liaising with major Corporates, Institutions & Govt. Organizations and creating brand awareness for Schnieder (Digilink/Actassi) Structured Cabling products.
  • Working on Government sector, PSU’s , manufacturing, hospitality institutions , BFSI and IT /ITES sectors trying to Incorporate Schneider Electric Specifications on both Digilink and Actassi.
  • Giving Product Presentations and Product Demo’s to the customer and try to position Schneider Structured cabling products against competition.
  • Interfaced with PMCs, Architects & Interior Decorators, electrical contractors, cross selling products, monitored projects and created brand awareness

Achievements:

  • Successfully got the order from APWERIES,Civil Supplies Bhavan and AP Pollution Board on Schneider Digilink Range of products against the brands like: Tyco,ADC Krone & Molex.
  • Got the order from MAK Projects on Fortune Hotels project Chennai on Schneider Actassi range of products against Brands Like: Systemax.
  • Got the order from YKML projects on Holiday INN project Tirupati on Schneider Actassi range of products against Brands Like: Tyco & Molex
  • Sucessfully incorporated Schneider Digilink in Railways tender Nanded tender and also in PSU’s Like IOCL.
  • Sucessfull in getting order from Madras cements, Reliance JIO, Andhra Bank, Anna University, Dhanalaxmi Engineering college, Regen Powertech, L&T, Novatel hotels., Omega health care.

TVS Interconnect Systems Ltd., Hyderabad

Sr.Manager – Networking PAN India, Networking Channel Division (May 2012–Feb 2013)

Company Profile:TVS Group Company, distributer of Networking products and a qualified partner of R&M Switzerland for Freenet Generic Cabling products and National Distributors for R&M Freenet.

Key Profile: Reported to the VP-Networking Division, worked in the TVSnet, Networking Division, managed sales & marketing activities and managed annual sales targets of 5 crores in AP.

  • Established Channel base in PAN India and developed new sales & marketing strategies.
  • Liaised with major Corporates, Institutions and Govt. Organizations and generated effective sales.
  • Maintained relationship with the existing Channels & Distributors, developed new channels.
  • Appointed new Regional Distibutors for R&M Freenet

Siemon Cabling Solutions Pvt. Ltd., Hyderabad

Technical Sales Manager - South(DEC 2010 –April 2012)

Company Profile: Siemon is US based company, offering Optimized Solutions Enterprise Networking segment. Siemon manufactures products & services and assists clients to design and build an IT infrastructure and cater to strategic business requirements.

Key Profile:Reporting to the Country Manager, steering sales, pre-sales & post-sales in the assigned territory and managing annual target of Rs. 6.5 crores.

  • Responsible for developing new SI base and attaining targets in Andhra Pradesh, Chennai and Kerala.
  • Developing & maintaining relationship with channels & distributorsand generating salesgrowth.
  • Liaising with major Corporates, Institutions & Govt. Organizations and creating brand awareness for Siemon Structured Cabling products.
  • Conducting seminars, roadshows, etc. and imparting trainings to the channels & distributors.

Achievements:

  • Developed new channel base in South India and maintained global clients & accounts of Siemon.
  • Successfully appointed distributors and certified installers.
  • Pivotal role in acquiring the first order In IT & ITes sector in South India, Client name : Mitsui Online
  • Succesfully won order from Yash technologies against Tyco(AMP).
  • Acquired order from Value Labs on fiber and cat6A against Systimax.
  • Won an order from Khabar Bharati a Nodia based TV channel against Beldon.

Sunnet Solutions Pvt. Ltd., Hyderabad

Head - Sales and Operations(Jun 2008 - Nov 2010)

Company Profile: A leading company dealing in Local Area Network, Wide Area Network, Voice over IP, servers, Desktops, having tie-ups with leading Telecom and Networking Companies like HP, AMP, Systemax, R&M Freenet, Extreme Networks, Juniper, D-Link, Cisco, Watchguard, Cyber roam, Sonic Wall, etc. Sunnet is a strategic Partner with Reliance for the entire range of Voice and Data Solutions.

Key Profile:Reported to Managing Director, led a team of 3 personnel, steered sales, pre-sales & post-sales activities in AP and Tamil Nadu and managed annual target of Rs. 6 crores.

  • Maintained relationship with major distributors (Datasystems, Ingram Micro, Kothari Brothers, Esys, etc.).
  • Coordinated with Principals (Cisco, AMP, Systemax, ADC Krone, R&M Freenet) and gained technical knowledge on various products.
  • Liaised with major Corporates, Institutions and Govt. Organizations and ensured sales growth.
  • Interfaced with PMCs, Architects & Interior Decorators, monitored projects and created brand awareness.

Achievements:

  • Successfully acquired order from Trainz,Teradata, MOL, Broadcomm and HCL Technologies.
  • Executed and implemented Outdoor Wireless at MRF, Singareni Collories, etc.
  • Developed clients at Chennai and secured good refereral site for Sunnet.

TVS Interconnect Systems Ltd., Hyderabad

Manager - Channel Sales, Networking Division (May 2005 - May 2008)

Company Profile:TVS Group Company, distributer of Networking products and a qualified partner of R&M Switzerland for Freenet Generic Cabling products. TVS ICS distributes Network products for Planet Technology Inc., Taiwan and VoIP Gateway for Vegastream, UK.

Key Profile:Reported to the VP-Networking Division, worked in the TVSnet, Networking Division, managed sales & marketing activities and managed annual sales targets of 5 crores in AP.

  • Created brand awareness of the TVSnet products and sold R&M Freenet Structured Cabling solution, TVSnet Structured Cabling solution and Planet Networking products.
  • Established new SI base in Andhra Pradesh and developed new sales & marketing strategies.
  • Liaised with major Corporates, Institutions and Govt. Organizations and generated effective sales.
  • Maintained relationship with the existing Channels & Distributors, developed new channels.
  • Appointed new distibutors for Vegastream VoIP products, TVSnet Structured Cabling components and Planet Networking range of products.

Achievements:

  • Instrumental in successful launch of TVSnet Structured cabling components in Andhra Pradesh.
  • Holds the merit of being the rirst to sell TVSnet Fiber cables to IT company (Delliote) including backbone connectivity, IVY comptec on R&M Freenet,Railtel on R&M and TVSnet Fiber Components,Regus Corporate on R&M Freenet for the entire South India.
  • Managed a monthly billing of Rs. 35 lacs from distributors for TVSnet Structured Cables.
  • Promoted Planet Switches and Routers and handled a billing of Rs. 10 lacs for 6 months.
  • Effectively sold Planet Routers TVSnet Structured Cabling solutions to major clients including DGP Police, NTPC, Railtel Corporation, South Central Railways etc.
  • Won an order on TVSnet from ITC Bhadrachalam despite competition from ADC Krone.
  • Secured a major order on R&M Freenet Voice blocks and MDFs from VSP.

Business Link Automation India Ltd.

Assistant Manager - Networking(May 2001 - Apr 2005)

Company Profile: A leading company dealing in Local Area Network, Wide Area Network, Voice over IP, Virtual Private Network, Call Center, Security & Internet Infrastructure Solutions, Servers, Desktops and having tie-ups with Telecom & Networking Companies (HP, IBM, AMP, AVAYA, D-Link, Cisco, Watchguard, Sonic Wall, etc.).

Key Profile:Reported to the Branch Head, led a team of 2 Marketing Executives,managed pre-sales, sales & post sales activities and managed annual sales target of Rs. 2 crores in AP.

  • Developed and maintained relationship with major Distributors like Techpacific, Datasystems, Ingram Micro, Nebula Technologies, Ramco Systems, etc.
  • Coordinated with Principals (Cisco, AMP, AVAYA, Krone) in Hyderabad including their Channel Partners across AP.

Achievements:

  • Successfully won major orders, worth Rs. 80 lacsfor Networking & Facility management from Natco Pharma Ltd. and Rs. 30 Lacs fromIndian Immulogical Ltd.
  • Won the order from IMI Mobiles, Data Grid,Bank of Baherian and Kuwait, Medhani etc.
  • Efectively worked with Principles & Distributors and gained technical knowledge in various products.

Gemini Communication Ltd., Hyderabad

Assistant Manager– Marketing(Jun 1996 - Apr 2001)

Company Profile: A leading Networking and Telecom Company, dealing in Local Area Network, Wide Area Network, Voice over IP, Virtual Private Network, Call Center Solutions, Security, Internet Infrastructure Solutions, Wireless Solutions, Fluke Networking Tools and having tie-ups with leading Telecom and Networking Companies (AMP, AVAYA, D-Link, Cisco, Watch guard, Sonic Wall, Speed Lan, PCom, Intel, Fluke, etc.).

Key Profile:Reported to the Managing Director, led a team of 2 Executives, steered sales including -sales & post sales activities in Hyderabad and attained sales targets in AP.

  • Maintained relationship with major distributors (Techpacific, Datasystems, Ingram Micro, Nebula Technologies, Ramco Systems, etc.).
  • Coordinated with various principals including Cisco, AMP, AVAYA and Krone in Hyderabad including their channel partners across AP.

Achievements:

  • Holds the merit of being the first to sell Networking Order in Hyderabad, Divis Labs.
  • Won a major order, worth Rs.60 lacs from Begumpet Airport.
  • Secured 15 orders on Wireless Outdoor connectivity from Astro Microwave.
  • Efectively worked with principles & distributors and gainedtechnical knowledge invarious products.

Academics

  • Master of Business Administration (Marketing),HSBC AICTE Approved(1996) First Class

Delivered presentation on ITC products

  • Bachelor of Science (Maths, Physics and Chemistry), Osmania University (1993)

Personal Particulars

  • Date of Birth: 17th April 1972
  • Languages Known: English, Hindi and Telugu
  • Indian National, holding Passport# A5544486