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Campaign: APR Promotion

Job Name:“It Takes A Pro” messaging planks

Date: February 2016

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OVERVIEW/POSITIONING PLANK

It Takes a Pro.

Professwhat you know with the Accreditation in Public Relations (APR). The APR symbolizes distinction and demonstrates an experienced PR professional’s mastery of strategic communications and their personal and professional commitment to lifelong learning and ethical standards.

A true offspring of the PR industry, the APR integratestimeless communications principles with contemporarystrategies and tactics. You and the rest of the PR community can trust that the APR is an accurate representation of your present expertise and a true test of your potential to lead the field.

The APR:

  • asserts professional competence
  • communicates professional expertise, plus personal and professional dedication and values
  • reflects progressive PR industry practices and high standards

Quick Overview

The APR is a test and testament of professional expertise, ethics, and dedication, and your facility within today’s dynamic PR and communications environment.

Cutting-edge Industry Knowledge PLANK

ProjectYour PR Skillset. Become an APR.(OR)

Refine Your Skills With the APR

Dig deeperinto PR practice and fine-tune your professional proficiency.

You have years of professional experience and industry knowledge behind you, and it shows. Prove it with the APR—a unique opportunity to examine your profession, explore every segment of the industry, and hone your hard-earned professional skills.

Identify Strengths, Resolve Weaknesses PLANK

Propel Your Career in PRWiththe APR(OR)

The Next Step for PR Professionals? APR

You’ve gotten this far. Here’s what’s next. The Accreditation in Public Relations is the next step for PR pros ready to assess and assert their professional proficiency. Knowing exactly where you stand in the big world of PR makes a difference. Gauge your professional know-howto accurately calibrate your craft, contacts, and next move toward your career future. Always in step with the PR industry and attuned to trends—with innovative industry insight and strong industry networks—the APR ensures your readiness for the present and the future of PR.

Recognition PLANK

Promote Your Experience (OR)

Show Your Worth

Let the APR speak for you. Experienced, educated, ethical: That’s what the Accreditation in Public Relations says about you. In the competitive PR and communications career market, you can distinguish yourself—communicate your superior breadth of experience, depth of industry knowledge, and passion for PR with just three letters.

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