Head of Campaign Management- exciting leadership role!
We are currently seeking a talented leader who has had a systems orientated marketing background to join our business as a Head of Campaign Management ensuring the optimal, best-practice and rigorous use of campaign management processes, systems and tools across all the Inform Business Information (IBI) businesses. This is a leadership role with a difference because you will truly own a global company’s campaign management processes. You will influence and control how marketing campaigns are managed, enabling our marketing teams to effectively set up, implement and evaluate marketing campaigns, in order to best deliver their business’s commercial objectives.
This role will be responsible for:
· Creating and implementing strong lead management processes incorporating lead capture, nurture, scoring, flow to sales and evaluation.
· Ensuring optimal use of the CRM system and tools.
· Enabling effective, end-to-end campaign tracking and reporting.
· Working with Informa Group marketing to develop the CRM tools in line with changing IBI marketing requirements.
EXPERIENCE & KNOWLEDGE
· Substantial commercial experience in a senior campaign management role, with the ability to provide industry-level view of best practice.
· Significant experience of managing direct/database marketing campaigns and processes, across marketing and telesales teams, and improving lead generation and ROI.
· Significant experience of managing and using lead management tools and software.
· A strong understanding of CRM processes and CRM systems, with experience using them in day-to-day marketing activities. Experience of using Salesforce would be a strong advantage.
· Experienced in training other people, at different skills levels, with the ability to contextualise and target training, and help others understand complex concepts in a simple, practical way.
· Proven project management experience, able to manage the entire lifecycle of multiple projects with competing demands for limited resources, on time and within budget.
· First-class knowledge in managing and analysing data, combined with exceptional ability to translate into actionable business insights.
· Experience of preparing and managing budgets, assessing costs & benefits.
Informa provides publications, events and online servicesfor the scientific, professional and commercial business communities. Our marketing team are centric to the performance of our products and services, from driving online activity of our market leading titles to promoting our thought leadership within the sectors we operate within.
To apply for this newly created position please send a CV and covering letter to quoting reference ‘Head of Campaign Management’