SANDEEP MORE
Mobile:07804086555 Email:
Location Preference: Anywhere in India
Proficiency Forte
Strategic Planning, Sales,Distribution & Marketing-Brand Building & Driving Revenue. Product Promotion/Cross Promotion,Team Management, Spearheaded operations for Pre paid,Post Paid,Datacards, Branded Retail , GSM & CDMA Handsets. Strong in Handling operations.
Career Contour
MTS-SSTL
Designation:-Asst Director- Sales & Marketing ZBM & MARCOM Head Since 3rd Feb 2010 till date
CTC:-24.5 lacs
Current Roles:-
Asst Director-Marketing –AP Circle July’11-Till Date
Responsible for Handling the BRAND-MTS (MARCOM)for AP circle & Trade Marketing.
- TOMA
- ITP/Consideration
- Voice U&R project on Six sigma platform.
Spearheaded the MARCOM & Trade Marketing piece and responsible for
- ATL Communication –
- Press Release & Print AD
- RADIO
- OOH
- BTL Communication -
- POS/Visibility drive
Flavor of the week and flavor of the month (POS)
- Signage and Inshop Branding
- Lead generation activities
- Creating footfalls at Point Of Purchase
- Events and sponsor ship
- Brand Alliances
- Trade Magazine and Retailer Engagement Plans
- Innovations-
- Industry first Auto Backs-LIT
- LED Standees
- LED Runners
- SPIDERMAN Movie Co-branding AP circle initiative.
- Cine-star Magazine CO-Branding AP circle initiative.
Updated Product & UR Team on Competition offers regularly
Supported the Data U&R, VAS team on increasing “Share Of Wallet” by running market centric contests.Encouraged Retailers to start selling VAS, by training and rewarding
Best Display Contest-MTS UTSAV. First time in entire Karnataka.
KAM programme for Key retailers-Bandhan.
Outlet Expansion for PRC with Mukkadar Ka Sikandar, Now PRC sales Rs 1Cr/Month.
Outlet expansions for Datacard,High end handsets & OMH operation.
Spearheading the Pre to Post migration project with 2 telecalling agencies.
Managed the Marketing Budget,Cross Functional Support
Tracking efficacy of the MARCOM Spends,Timely execution of the MARCOM Campaigns
Credited with “Executive Management Committee” Award for Best Brand Campaign in MTS.
Won 2 Qtrly Golden awards for Data Revenue and Trade Marketing initiatives.
Asst Director-ZBM –KarnatakaCircleFeb’10-Jul’11
Handled Bangalore 3 and Davangere.
Best OBIDTA Cluster in Circle.
Best M1 & M2 customer base.
Best Distribution coverage per BTS.
Team of 4 Lead,10 ASM’s,110 Offrole employees
Trade 26 Distributor’s, 5200 URO , 3535 UAO & 760 DUAO’s.
Business worth Revenue 3.1Cr,5000 Voice activations,500 Datacards.
Awarded best zone Ensuring the STV and Paper RC penetration and placement
Outlet Expansion for PRC with Mukkadar Ka Sikandar,PRC sales for circle crossed Rs 1Cr/Month.
Outlet expansions for Datacard,High end handsets & OMH operation.
Spearheaded the Pre to Post migration project with 2 telecalling agencies.
Project- Vijay for LUT and team was awarded least LUT in zone.
Highest Drop size and throughput of HS,DC,Smart phone and PRC.
Best Traffic and Arlang per BTS.
Set the standard of getting number activats in 3hrs time, which helped us in GA&NA.
Always focused on the long term plans rather churn plans.
IDEA CELLULAR LTD
REWA Cluster
Designation:-Senior Manager -Sales Mar’08-15thJan’10
Roles:-
Overseeing the sales, distribution, marketing & operations issues related to Rewa Zone.
Heading a team of 21 distributor’s & 1,000 retailers through 3 Territory Sales Manager, 6 Territory Sales Executive.
Conducting various promotional activities such as Wall branding, promotion van, Merchandising, Road shows.
Analyzing the competitor activities in the Zone, creating action plans and feeding back to the sales team.
Ensuring demand creation and implementation of brand & business initiatives.
Preparing Customer Plan Creation - construction of detailed regional /distributor level plans.
Monitoring EOP & working to sustain the customer from churn.
Planning major expansion of new towers to be leader in rural penetration.
Significant Highlights;
Successfully involved in the launch of new products & brands in Zone.
Generated business worth 2 cr per month.
Effectively rolled out the distribution network for the Cluster.
Initiated RRPUnit for rural marketing.
Hexagone –Beltexco & BIDCO Uganda Ltd
Regional Head-Operations June’05 –Feb’08
Driving operations acrossUganda,Kenya,DRC-Kinshasha.
Products Handled:
Nokia,Samsung and Service Providers MTN & Celtel.
MNC Brands i.e.Unilver SKU’s,saralee,Colgate,Johnson&Johnson.
Commodities:-Sugar,Rice,Wheat Floor,Posho,Margarine,Palm Oil.
Inhouse Products:-Tomato Puree,Fish-Pilchard&Sardines,Corned Beef,Razor blades,Writing Pens.
Roles;
Spearheaded the Sales,Distribution and Marketing operations.
Gemba Kaizen - Commercials and Logistics Warehousing.
Commercial issues like finalizing supplier and import plans.
Logistic-Wagons, Corgo, Warehousing-Cold storage & Supply chain.
Streamlined the sales and distribution team network.
Introduced new distribution network for the company, other than the wholesalers & Own Shops.
Costing of the local Palm Oil production and imported MNC goods.
Launch of New inhouse products and roadmap for the existing products.
TATA Teleservices Ltd
(Saurashtra & Kutch-Cluster)
Manager(M4)–Cluster Pre paid Sales Lead June’03 – May’05
Roles;
Overseeing the business operations for Mobile Pre-Paid through, Show Rooms & STD/PCO Business.
Managed team of 15 Distributors, 36 Show Rooms, 3800 Retailers through 2 Assistant Managers and 7 Senior Executives.
Involving in the launch of new products such as Pre-Paid, BRO/ERO & STD / PCO.
Providing product & sales trainings to company executives, channel partner and distributors salesmen.
Contributing in the promotion of Sales Manager as Asst Manager and another Sr. Executive as Area Sales Manager during the tenure.
Significant Highlights;
Introduced new Business Partners & company’s manpower all across Saurashtra & Kutch.
Distinction of contributing 18% growth in the circle on behalf of Saurasthra branch.
Credited as out performer since prepaid launch, saurasthra is No1 cluster in pre – paid & showrooms.
Made the Saurasthra cluster as the No. 1 in sales achievements with acquisition 21000 & ARPU of Rs.70 Lakhs, 5000 STD/PCO with APU of Rs.1.8 Crore per month.
Assisted the team for winning the Malaysia & Dubai Trips & organised a trip for the Distributors to Europe.
Castrol India Ltd
Bhopal – H.Q.
Designation:-Sales Executive Jul’01 – May’03
Roles;
Spearheading brand-building activities such as Mechanic Meet, Garage Meet, Tractor Clinic, Fleet Owner Meet, Road Shows, Umbrella Campaign and Salesmen Training Programme.
Significant Highlights;
Successfully handled two multinational Brands such as BP & Castrol worth Rs.3 Crores per month.
Generated business volume of Rs.15 Lakhs per month, thus increasing market share to 39% from 37% by recruiting new distributors.
Credited with the Highest Growing Award for
*CRB Plus in 2001
*Scootec 2T in 2002
Commenced career with
Hindustan Lever Ltd
Raipur,Jamnagar & Khandawa – H.Q.
Designation:-Territory Sales Incharge Sept’97 –Jun’01
Significant Highlights;
Distinction of being the best territory for retaining distributors and healthy ROI in 2000.
Credited with the Mukaddar ka Sikandar Award as Territory Sales Incharge in 1998 as well as the Best sales Person Award in 1997.
Worked with Popular detergent “WHEEL” , MAIN LINE and Stream Line-Gujarat
In – House Training
- World Class Sales Calls- Stress Management- Customer Management
- Personality Devolvement Workshop- Time Management
- Six Sigma lean and Gemba Kaizan
Professional Certifications
Senior Management Leadership Programme-IIM-Lucknow1Year
Marketing Management from Indian Institute of Management, Kozhikode (IIM-K)2 Months
Brand Seminar in Indian Context from Indian Institute of Management, Kozhikode (IIM-K)2 Days
Academic
1997B.Comfrom Rani Durgavati University, Jabalpur (M.P.)
2012MBA From ICFAI
Credited with the KarnatakaState Bravery Award in the year 1990.
Personal Dossier
Date of Birth: 1st May, 1976.
Marital status: Married
Linguistic Abilities: English & Some Regional …Kannada, Gujarati other than 1 African Language.